- KFC Ad Is Not The First Designed To Be Seen From Space
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 27, 2011
A gigantic tile mosaic of KFC icon Colonel Sanders in Rachel, Nev ...
- McDonald's Mostly Lauded For Nutrition Changes
Marketing Daily, Karlene Lukovitz - Tuesday, July 26, 2011
McDonald's' announcement of healthier Happy Meals and a commitment to achieving general ...
- QR-Coded Taco Bell Boxes Tie Into MTV Awards
Marketing Daily, - Tuesday, July 26, 2011
Taco Bell is launching several promotions tying in with the MTV Vid ...
- Dunkin': On The Road Again (With Plenty of Dough)
Marketing Daily - Top of the News, Thom Forbes - Wednesday, July 27, 2011
Doesn't it seem like Dunkin' Donuts has been on a road tr ...
- Domino's Posts Feedback On Times Square Billboard
Marketing Daily, Karlene Lukovitz - Monday, July 25, 2011
The billboard initiative -- active through Aug. 23 -- is clearly design ...
- A McD's Scoop George Lazarus Would Have Eaten Up
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 26, 2011
McDonald's will be steaming a webcast at 10 a.m. Eastern today ...
- Dunkin' Donuts Plans Premium IPO To Fuel Expansion
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 25, 2011
Canton, Mass.-based Dunkin' Donuts Group plans to offer shares at a premi ...
- McDonald's Has Olympic-sized Plans For London
Marketing Daily, Aaron Baar - Wednesday, July 20, 2011
"The Olympic Games bring the world together unlike any other event," sa ...
- David Sues Goliath
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 18, 2011
Here's one that's different: trademark infringement usually involves lawyered-up mammoths going aft ...
- BK Taps Starcom For Media Business
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 18, 2011
Burger King Corp has moved media from WPP's Mindshare to Publicis Starco ...
- McDonald's Lawyer: Lawsuit Could Boost Ad Costs
Marketing Daily, - Friday, July 15, 2011
Ad costs for McDonald's will rise if a California lawsuit over i ...
- Taco Bell Still Suffering From Beef Quality Suit
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 15, 2011
The lawsuit over Taco Bell's ground beef is gone, but Yum Bran ...
- Domino's Utilizes Social Media To Reinvent Company
Marketing Daily, Karl Greenberg - Friday, July 15, 2011
Domino's Pizza reinvented itself with customers by integrating social media into i ...
- Conan, Old Spice Top Emmy Nominations For Ads
Marketing Daily, Wayne Friedman - Friday, July 15, 2011
Conan O'Brien's celebrated "Curtain" commercial for American Express top-lined six commercials nominat ...
- Carl's Jr. Taps Social Media for Anniversary Efforts
Marketing Daily, - Tuesday, July 12, 2011
CKE Restaurants' Carl's Jr. chain is employing a variety of social med ...
- Starbucks Reorganizes; Intros Low-Cal Meals
Marketing Daily, - Tuesday, July 12, 2011
Reflecting its globally focused strategy -- and in particular in preparation f ...
- Arby's Launches Good-Mood 'Casting Call' Contest
Marketing Daily, Karlene Lukovitz - Sunday, July 10, 2011
The campaign, also seen on high-visibility billboards, additionally aimed to convey ...
- Buzz-Wise, Subway Still Reigns Among QSRs
Marketing Daily, Karlene Lukovitz - Friday, July 8, 2011
None of the leading QSRs tracked showed major gains in their bu ...
- Wendy's Changes Name, Logo Post Arby's Sale
Marketing Daily, - Tuesday, July 5, 2011
Wendy's/Arby's Group Inc. is changing its name and logo now that ...
- It's Back: Chick-fil-A Cow Appreciation Day
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 1, 2011
On Friday, July 8, Chick-fil-A restaurants nationwide launch the company's seventh annu ...
- Subway Signs Upshot for In-Store Promotions
Marketing Daily, - Tuesday, June 28, 2011
Subway Restaurants has named Upshot its new merchandising and promotion agency ...
- New Hardee's, Carl's Campaign Uses Robot
Marketing Daily, - Monday, June 27, 2011
To promote their new Hand-Breaded Chicken Filet Sandwich, Hardee's and Carl's J ...
- Dinner Traffic Up For First Time In Years
Marketing Daily, - Monday, June 27, 2011
After several years of declines, visits to restaurants for the dinner me ...
- Failed Taco Bell Freebie: A Facebook Mystery
Marketing Daily, - Wednesday, June 22, 2011
Yum! Brands' chief public affairs officer, Jonathan Blum, recently shared a Ta ...
- Jack in the Box Drops Toy Premiums
Marketing Daily, - Tuesday, June 21, 2011
Jack in the Box restaurants have stopped offering toy premiums with kid ...
- Subway Dominates With Health-Oriented QSR Patrons
Marketing Daily, Karlene Lukovitz - Sunday, June 19, 2011
On average, these health-conscious consumers patronize one or more of the leadi ...
- Burger King Freebie Tests Fans' Endurance
Marketing Daily, - Thursday, June 16, 2011
Klondike Bars are better known for asking what consumers would do ...
- Starbucks Launches Android Payment App
Marketing Daily, - Thursday, June 16, 2011
Starbucks has launched Starbucks for Android, enabling customers to pay, manage the ...
- McDonald's PR Peeps All A-Twitter Over Hoax
Marketing Daily, - Tuesday, June 14, 2011
A phony sign that suggests McDonald's is charging African Americans $1.50 p ...
- Atlanta Investment Firm Buys Arby's
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 14, 2011
Atlanta-based Roark Capital Group has acquired Corner Bakery's parent company, Il Forna ...