- Burger King Testing 'BK Delivers' in Florida
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 5, 2012
Consumers in South Florida will be able to get Burger King ho ...
- Starbucks Testing Phone Charging
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 31, 2012
Starbucks is offering wireless phone charging via Duracell Powermat. The chain h ...
- Chik-fil-A Rises In Spite (Or Because) Of PR
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 26, 2012
Consumer use, visits and ad awareness for Chik-fil-A were all up measurab ...
- Restaurant Chains Exiting Malls
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 25, 2012
Some malls are pushing out national restaurant chains to focus more ...
- McDonald's Promotes World Menu
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 24, 2012
McDonald's is launching a UK TV ad campaign to promote its late ...
- Celebrities Boost Failing Brands
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 19, 2012
Hollywood star power lends credibility to wallowing brands and may lead ...
- McDonald's Franchisees Angry
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 19, 2012
McDonald's is trying to modernize its stores but a survey of McDonald ...
- Observers Fear Soda Ban Expansion
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 18, 2012
Observers in the foodservice industry are looking at the sugary-beverage ban schedul ...
- CiCi's Voted Favorite Pizza Chain
Marketing Daily, Karlene Lukovitz - Tuesday, October 16, 2012
The survey of more than 7,600 U.S. consumers, conducted in August ...
- Dunkin' Donuts Has Filed For Bagel Trademark
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 16, 2012
Dunkin' Donuts may be taking the Munchkin' donut hole idea to bagel ...
- Q&A With Wendy's CMO Craig Bahner
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 16, 2012
The Wendy's Company announced that in March 2013 it would roll o ...
- Pizza Hut Won't Do Debate Stunt
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 16, 2012
Following a media backlash, Pizza Hut has retracted a marketing campaign a ...
- Wendy's To Introduce New Logo
Marketing Daily, Karlene Lukovitz - Thursday, October 11, 2012
CEO Emil Brolick's vision of positioning Wendy's as "a cut above" h ...
- New Dominos Format Puts Pie On Stage
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 10, 2012
Domino's Pizza's is picking up cues from traditional pizza parlors where t ...
- Subway In Two New Disney Movie Tie-In Promotions
Marketing Daily, Karlene Lukovitz - Friday, October 5, 2012
In addition, Subway's Facebook page and other social media platforms will featu ...
- Taco Bell Gets Lift From Cantina Bell
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 5, 2012
Taco Bell's Cantina Bell menu has lifted the chain's perception of quali ...
- McDonald's Eyeing Retail Coffee
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 4, 2012
A trademark registration has been filed under the McDonald's name covering grou ...
- Who's Eating At Taco Bell?
Marketing Daily, Nina Lentini - Thursday, October 4, 2012
Top 10 DMAs in which adults have been to Taco Bell ...
- Arby's Shoots For 'Fresh' Start
Marketing Daily, Karlene Lukovitz - Monday, October 1, 2012
While Subway's name isn't mentioned, in one spot, Bo Dietl is se ...
- Broadcast Partnerships In NFL Playbook For QSR
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 1, 2012
The NFL has strict rules on branded stadium signage. Several brands ha ...
- Fiat Plays Monopoly With McDonald's
Marketing Daily, Karl Greenberg - Wednesday, September 26, 2012
Fiat and McDonald's are taking a chance on the 20th anniversary ...
- Biggest 30 Advertisers On Facebook
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 25, 2012
Facebook makes $1 billion per quarter in ads. From whom? The t ...
- Study: Branding Is Child's Play
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 24, 2012
A new study suggests brands literally "brand" the brains of children. T ...
- Wendy's, BK Drive Q2 Ad Spend
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 14, 2012
While overall U.S. advertising expenditures were pretty flat in the second quarte ...
- Red Robin Launches Review
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 13, 2012
Red Robin has put its marketing account into review. Minneapolis-based agency Periscop ...
- McDonald's Adds Calorie Counts To Menu Boards
Marketing Daily, Karlene Lukovitz - Wednesday, September 12, 2012
In addition, the chain announced that it is testing new items wi ...
- McD's Vegetarian In India
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 6, 2012
McDonald's Corp. will sell potato sandwiches at two vegetarian restaurants in Ind ...
- BK Extends UK BBQ, Literally
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 6, 2012
In the UK, Burger King this week unveiled a Rodeo BBQ Ext ...
- Burger King Continues Revamping Menu
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 31, 2012
After launching its summer menu, introduced in June, with a focus ...
- Unilever Planning To Launch Tea Cafes
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 30, 2012
Unilever Is testing a chain of branded cafes serving tea, according ...