- McDonald's Names Chief Digital Officer
Marketing Daily, Karlene Lukovitz - Friday, October 4, 2013
McDonald's Corp. has hired Atif Rafiq for the newly created global ro ...
- KFC's Go Cups Target 83% Of Automobiles
Marketing Daily - Top of the News, Thom Forbes - Thursday, October 3, 2013
Catering to our anti-Zen taste for mindless eating, KFC has launched ...
- Subway Adding Mobile Payments to the Menu
MobileShopTalk, Chuck Martin - Thursday, October 3, 2013
Mobile wallets continue to grow behind the scenes. I wrote a whi ...
- Hardee's Hopes To Retake The Northeast By Storm
Marketing Daily - Top of the News, Thom Forbes - Wednesday, October 2, 2013
As its better-known rivals tout reduced-fat french fries and Happy Meals wi ...
- Taco Bueno In 'Intervention' Campaign
Marketing Daily, Karlene Lukovitz - Monday, September 30, 2013
A mysterious stranger reminiscent of old Clint Eastwood heroes (dressed in ponc ...
- Dunkin' Launches T-Shirt Design Contest
Marketing Daily, Karlene Lukovitz - Thursday, September 26, 2013
Between Sept. 27 and Oct. 17, Dunkin' fans anywhere in the wor ...
- Heaps Of Praise For McDonald's Health Initiatives
Marketing Daily - Top of the News, Thom Forbes - Friday, September 27, 2013
"Would you like some milk and kiwi on a stick with th ...
- Burger King Looks To Satisfry Calorie Counters
Marketing Daily - Top of the News, Thom Forbes - Tuesday, September 24, 2013
Burger King is rolling out Satisfries, a crinkle-cut version of the fren ...
- McDonald's Ties Into NFL App for Mighty Wings
Marketing Daily, Laurie Petersen - Thursday, September 19, 2013
Mighty Wings boxes and select cups will carry codes that unlock power-u ...
- Starbucks Bans Guns But Won't Confront Customers
Marketing Daily - Top of the News, Thom Forbes - Thursday, September 19, 2013
"Tired of being thrust onto the front lines of the nation's deba ...
- Chick-fil-A Offers Free Breakfast, With Reservation
Marketing Daily, Karlene Lukovitz - Tuesday, September 3, 2013
The promotion lets guests nationwide make a reservation during the week ...
- Fast Food Workers Strike, Pols Talk, Public Eats
Marketing Daily - Top of the News, Thom Forbes - Friday, August 30, 2013
Like a video remote control moving from 2x to 4x, the Fa ...
- Partners Onboard For 'Wizard Of Oz' Anniversary
Marketing Daily, Aaron Baar - Wednesday, August 28, 2013
Warner Bros.' home video division will spend an estimated $25 million ...
- Popeyes Fans Submit Singing Videos
Marketing Daily, Karlene Lukovitz - Wednesday, August 28, 2013
Fans can submit short (maximum 30 seconds) videos of themselves singing t ...
- Starbucks Partners With Whole Foods On Evolution
Marketing Daily, Karlene Lukovitz - Tuesday, August 27, 2013
The Whole Foods deal means that the pricey, cold-pressed brand (which sel ...
- McDonald's Mighty Wing Takes Flight (As Does ESPN)
Marketing Daily - Top of the News, Thom Forbes - Tuesday, August 27, 2013
McDonald's confirmed yesterday that it is "set to hatch a fast-food me ...
- Jack In The Box Leverages Vine
Marketing Daily, Karlene Lukovitz - Wednesday, August 7, 2013
With digital AOR Struck, the QSR brand has produced 101 videos showi ...
- QSR Top 50: Chick-fil-A Surpasses KFC In 2012 Sales
Marketing Daily, Karlene Lukovitz - Thursday, August 1, 2013
Nine of the top 10 quick-service restaurant chains in QSR Magazine's late ...
- Pele Is Subway's Latest 'Famous Fan'
Marketing Daily, Karlene Lukovitz - Wednesday, July 31, 2013
Under the multi-year, "global ambassador" agreement, Pele will be featured in ...
- Arby's Scores With Social Media Games Initiative
Marketing Daily, Karlene Lukovitz - Tuesday, July 30, 2013
Arby's recently ran one of its largest social media/mobile-based games initiatives ...
- Study: QSRs' Performance Hinges On Customer Service
Marketing Daily, Karlene Lukovitz - Thursday, July 25, 2013
When it comes to increasing return visits and consumer referrals, customer servi ...
- Starbucks, Danone Team To Market New Yogurt Line
Marketing Daily, Karlene Lukovitz - Tuesday, July 23, 2013
Starbucks and Paris-based dairy giant Danone, parent of Dannon, have formed ...
- BrandIndex Ranks Best-Perceived QSRs, Casuals for 1H
Marketing Daily, Karlene Lukovitz - Friday, July 12, 2013
As of this year's first half, Subway continues to be the best-perceiv ...
- Dunkin' Goes After Telecommuters' Dough
Marketing Daily - Top of the News, Thom Forbes - Monday, July 15, 2013
Dunkin' Donuts hasn't been primarily about doughnuts for quite some time. A ...
- It's Personal: 3 Brands Making Marketing A Personalized Experience
Engage:Millennials, MaryLeigh Bliss - Friday, July 12, 2013
As social media has lifted the barriers between brand and consumer, maki ...
- Wendy's Uses Tweets In Songs; Taps Nick Lachey
Marketing Daily, Karlene Lukovitz - Wednesday, July 10, 2013
Now that the burger, which features a soft-pretzel bun, is being official ...
- Yogurtland Goes Looney Tunes
Marketing Daily, Karlene Lukovitz - Monday, July 8, 2013
Yogurtland has partnered with Warner Bros. Consumer Products to offer new yogu ...
- Burger King Offers Cocktails In Tokyo
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 1, 2013
At three stores and 30 of the cocktail/barbecue meals a day betwe ...
- Burger Chains' Having A Tea Party
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 27, 2013
This is the first week of summer, so behind the news abo ...
- Long John Silver's Names VP Media, Field Marketing
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 27, 2013
Long John Silver's has named Paula Ashley-Rogness vice president of media a ...