Yogurtland has partnered with Warner Bros. Consumer Products to offer new yogurt flavors and various items based on Looney Tunes characters.
Between July 8 and Sept. 15, the chain is offering six new flavors, each inspired by one of the characters.
The frozen yogurt flavors are Carrot Cake (Bugs Bunny); Decadent Dark Chocolate Orange (Daffy Duck); Lemon Cream Cookie (Tweety Bird); Cactus Berry Tart (Road Runner); and Devil’s Food Cake (Taz). Marvin the Martian inspired Kosmic Fruit Kaboom sorbet.
Each character will also have a collectible spoon and cup, and Yogurtland will sell a line of co-branded merchandise that includes notepads, pencils, key chains and melamine bowls.
The promotion will kick off with character appearances, prizes and free yogurt parties on July 8 at select Yogurtland locations.
There's also a mobile element: Consumers can use Yogurtland's mobile app to scan QR codes on in-store flavor cards. They will earn four ounces of free yogurt after collecting four character codes, and six ounces after collecting all six codes.
The summer promotion's hashtag is #FlavorsWithCharacter.
Yogurtland currently has more than 225 locations in the U.S., Guam, Mexico, Venezuela and Australia. Fifty more locations are scheduled to open over the next six months.