- The Most Genius (And Overlooked) 2013 Super Bowl Advertiser
Engage:Men, Emrah Kovacoglu - Friday, February 8, 2013
Super Bowl Sunday is a day that can turbo-boost creative directors' caree ...
- McDonald's Mulling Silverware In Oz
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 7, 2013
tYou go to a McDonald's (in Australia) and sit down to tableclo ...
- Arby's Launches 'Fan Of The Week' Program
Marketing Daily, Karlene Lukovitz - Tuesday, February 5, 2013
Consumers who use a dedicated app on Arby's Facebook page to uplo ...
- Quick Serves Bring Out Grilled Fish
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 5, 2013
Carl's Jr. and Hardee's have debuted a new Charbroiled Atlantic Cod Fi ...
- Pizza Hut Tries Sliders ... Pizza Style
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 5, 2013
Pizza Hut debuted pizza sliders following Sunday's football game. The mini-pizzas a ...
- McD's Jordan-Bird Super Bowl Ad, Still Best
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 4, 2013
Analysts explain why "The Showdown" (aka "Nothing but Net") commercial that air ...
- Brand Engagement: More Powerful But Rarer Than Ever
Marketing Daily, Karlene Lukovitz - Monday, February 4, 2013
The results of the new 2013 Brand Keys Customer Loyalty Engagement Inde ...
- Subway's Tony Pace On The Super Bowl, 2013 Strategy
Marketing Daily, Karlene Lukovitz - Monday, February 4, 2013
Like most Subway ads and promotions in recent years, the spot featur ...
- Dunkin' Donuts Enters Loyalty Card Arena
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 1, 2013
Loyalty cards are all the rage these days. Not only do cost-conscio ...
- McDonald's Touts New Year With 'Nian'
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 30, 2013
In Chinese mythology, a nian is a beast that comes out ...
- Dunkin' Runs Instagram, Twitter Sweeps
Marketing Daily, Karlene Lukovitz - Wednesday, January 30, 2013
Dunkin' Donuts is running an "UpgraDDe Your Sandwich" social media sweepstakes ...
- Pizza Hut Expands Bowl 'Hut' Campaign With Freebie
Marketing Daily, Karlene Lukovitz - Monday, January 28, 2013
These new promotions follow on the campaign's now-closed social/UGC competition, in whi ...
- BrandIndex: Subway Leads 2012's Best-Perceived QSRs
Marketing Daily, Karlene Lukovitz - Saturday, January 26, 2013
While Subway has had its PR challenges in the past few week ...
- Yesterday's News: McDonald's Fish Wrapped In MSC's Blue
Marketing Daily - Top of the News, Thom Forbes - Monday, January 28, 2013
McDonald's Filet-O-Fish wrappers will carry the blue label of the Marine Stewardsh ...
- Subway Faces Lawsuit Over Footlong's Missing Inch
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 24, 2013
Citing "false, deceptive" and "misleading affirmative statements of fact," two New Jers ...
- McDonald's Trying Fish McBites
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 24, 2013
McDonald's is reportedly hoping Fish McBites take over for McRib as sal ...
- Call It What You Will, McDonald's Garners Loyalty
Marketing Daily - Top of the News, Thom Forbes - Tuesday, January 22, 2013
Why would McDonald's want to go messing with a brand name th ...
- McDonald's Launches Ingredients App
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 21, 2013
But in Australia McDonald's is using a variety of high-tech tools ...
- Subway Gets Rolled For 11-Inch Footlong
Marketing Daily - Top of the News, Thom Forbes - Monday, January 21, 2013
The biggest lesson gleaned from Subway's foot-long fiasco last week is obviou ...
- McDonald's Customers Aren't Satisfied, But Return
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 18, 2013
A new survey from Consumer Edge Insight looked at 20 fast fo ...
- Dunkin' To Open Hundreds Of Stores In 2013
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 17, 2013
Dunkin' Donuts announced that in 2013 it plans to open 330 ...
- Chipotle Promo Dangles 'Burritos By The Box'
Around the Net In Brand Marketing, Nina Lentini - Tuesday, January 15, 2013
Pro football fans typically celebrate the sport's biggest game of the ye ...
- Sonic Shifts Spending, Design
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 11, 2013
Sonic Drive-In says it is shifting its media-buying strategy to give i ...
- Sonic Shifts Spending, Design
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 11, 2013
Sonic Drive-In says it is shifting its media-buying strategy to give i ...
- Survey: Solid Uptake For Starbucks' Reusable Cup
Marketing Daily, Karlene Lukovitz - Thursday, January 10, 2013
More than a quarter of American adults report that they have alrea ...
- McDonald's Testing Wing Pricing
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 10, 2013
McDonald's is testing lower pricing for its Mighty Wings bone-in chicken win ...
- McDonald's To Give Away 15 Million Books
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 9, 2013
McDonald's will give away of millions of copies of a children's bo ...
- 10 Trends For 2013
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 9, 2013
Going local, healthy kids meals, economic struggles, and snacks as meals a ...
- Fred Turner, Prime Mover At McDonald's, Dies at 80
Marketing Daily - Top of the News, Thom Forbes - Wednesday, January 9, 2013
Fred Turner had a flash of insight during an elevator conversation wi ...
- Perry To Head Krispy Kreme Franchise Development
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 8, 2013
Krispy Kreme has hired Patricia Perry to become its next VP ...