A just-launched regional TV campaign for Southeastern U.S. fast-food chain Krystal Restaurants features a new, "rock out" original theme song, as well as voiceover messaging by country music star Andy
Griggs.
The three, 30-second spots, being aired in Krystal's regional markets, show customers and staff dancing and lip-synching to the song, “Oh…Let’s Krystal."
The song was written by Casey Cornett and Ryan Sutton for Hummingbird Productions, and commissioned by Krystal's agency, MARC USA/Chicago.
The spots can be viewed on
YouTube.