- NFL Super Bowl LVII Drew Viewers To Search - Here Are Main Themes
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 13, 2023
The NFL expects this Super Bowl will set viewing records. Samba ...
- Super Bowl LVII Third-Most-Watched TV Show Ever With 113M Viewers: Fox
Television News Daily, Wayne Friedman - Monday, February 13, 2023
TV viewership for this year's Super Bowl was up 1% from NBC ...
- Super Bowl Is Still TV's Biggest Show Going Into No. LVII
TVBlog, Adam Buckman - Friday, February 10, 2023
The Super Bowl is the only American made-for-TV production capable of diverti ...
- GumGum Granted MRC Contextual Targeting Accreditation For CTV, Looks To Build New Ad Unit
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 9, 2023
GumGum has achieved the MRC first accreditation for measurement of content-level analys ...
- Glimmer Of Hope For TV Awards Shows As Grammy Ratings Rise
TVBlog, Adam Buckman - Wednesday, February 8, 2023
Sunday's Grammy Awards on CBS saw a 28% jump in audience fr ...
- MRC: We Welcome A JIC, But It Cannot Replace Us
MediaDailyNews, Joe Mandese - Friday, February 3, 2023
"Over the last couple of weeks the MRC has received numerous inquiri ...
- Streaming To Be The Big Winner For The Super Bowl: Are TV Consumers Playing Ball?
TV Watch, Wayne Friedman - Thursday, February 2, 2023
Last year there were 98.1 million average minute viewers watching the b ...
- With Viewership In The Tank, Grammy Awards Are Back For Another Try
TVBlog, Adam Buckman - Wednesday, February 1, 2023
The Grammy Awards will try again this Sunday to turn its ratin ...
- Netflix Dominates Streaming Top Program Series, Disney+ Scores Best Streaming Movie
Television News Daily, Wayne Friedman - Thursday, January 26, 2023
Led by "Stranger Things," Netflix tallied 11 of the top 15 streami ...
- NFL Playoffs: Down 3% To 31.6M Viewers, National TV Revenue Estimated At $1.1B
Television News Daily, Wayne Friedman - Tuesday, January 24, 2023
The NFL Playoffs were down 3% in viewership for the first t ...
- The JIC Is Up
MediaDailyNews, Joe Mandese - Friday, January 20, 2023
The quest for new ad currencies is getting crowded and noisy, ...
- Networks To Media Shops: Join Our 'JIC'
Television News Daily, Wayne Friedman - Thursday, January 19, 2023
"Expanding on conversations with the ANA, the JIC has elicited participation fr ...
- Supplier of the Year: NBCUniversal
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
NBCU saw an opportunity for an inflection point in 2022 and execut ...
- Data Privacy Scores Weigh Heavy On Some Search Engines
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 17, 2023
Neutronian has officially launched the next iteration of its Data Privacy Scor ...
- Netflix Expands Nielsen Deal, Includes National TV Content Data
Television News Daily, Wayne Friedman - Wednesday, January 18, 2023
Netflix will now subscribe to Nielsen's national TV content measurement and streami ...
- NFL Regular-Season Games Rise 2% To Average 16.6M Viewers, Amazon Dips With 'TNF'
Television News Daily, Wayne Friedman - Wednesday, January 11, 2023
The NFL continued to buck overall TV trends, posting another regular-season viewersh ...
- What The Joint Industry Committee Means For Ad Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 9, 2023
OpenAP CMO Brittany Slattery explains why the JIC is important for a ...
- World Cup: Argentina Win Over France Scores Highest U.S. TV Viewers Ever At 16.8M
Television News Daily, Wayne Friedman - Tuesday, December 20, 2022
The World Cup Finals scored 16.8 million Nielsen-measured viewers -- the highe ...
- November Posts Second-Highest Viewing Of The Year, Streaming Up 10%
Television News Daily, Wayne Friedman - Thursday, December 15, 2022
Total day TV usage of persons 2 years and up for Novemb ...
- ARF Journal Issues Call For Attention, Partners With TVision So Experts Can Research It
MediaDailyNews, Joe Mandese - Wednesday, December 14, 2022
In what appears to be an industry first, the ARF's 'Journal ...
- World Cup Rakes In $213.6M In National Ad Spend, Delivers 8.4B Impressions So Far
Television News Daily, Wayne Friedman - Sunday, December 11, 2022
An estimated $213.6 million in national TV advertising was placed on F ...
- News Rating Service Adds Nuances To 'Exclusion,' 'Inclusion' Media-Buying Lists
MediaDailyNews, Joe Mandese - Wednesday, December 7, 2022
The new options being unveiled by NewsGuard this morning include gradations f ...
- 'Thursday Night Football' Scores 11.4M Viewers Overall, More Younger Viewers, Amazon Says
Television News Daily, Wayne Friedman - Monday, December 5, 2022
Although Amazon Prime Video's "TNF" has scored top audience results vs. ...
- NBCU's Shell: Ad Market 'Even Worse' In The Last Month
Television News Daily, Wayne Friedman - Monday, December 5, 2022
The TV ad market has worsened during the last six to ni ...
- Correction: 'Thursday Night Football' Ratings Are Down 24% Vs. A Year Ago
Television News Daily, Wayne Friedman - Monday, December 5, 2022
This year's "Thursday Night Football" series is currently down 24% from ...
- All The Newsy Fit For Advertising: NewsGuard Releases TV News Risk Ratings
MediaDailyNews, Joe Mandese - Thursday, December 1, 2022
E.W. Scripps' Newsy and "CBS Evening News" have the lowest risk, whi ...
- Black Friday World Cup Match Scores Highest Men's U.S. TV Soccer Viewing Ever
Television News Daily, Wayne Friedman - Sunday, November 27, 2022
The U.S. Men's National World Cup match on Black Friday earned 15 ...
- 'SNF' Still Highest-Rated TV Network Show, Non-Sports Series Continue To Decline
Television News Daily, Wayne Friedman - Friday, November 25, 2022
TV network shows -- especially top non-sports TV series -- continue the ...
- Fox, NBCU Networks Reap $9M In FIFA World Cup Ad Buys
Television News Daily, Wayne Friedman - Wednesday, November 23, 2022
The collective $9 million pulled in by Fox and NBCU networks f ...
- Nielsen Rival iSpot Leads $16M Investment In TVision
Television News Daily, Wayne Friedman - Tuesday, November 15, 2022
TVision says the investment will accelerate person-level measurement for streaming and advan ...