Nielsen Rival iSpot Leads $16M Investment In TVision
- by Wayne Friedman , November 15, 2022
Growing TV measurement company Tvision disclosed it has closed a $16 million investment round led by iSpot.tv, the TV research and measurement data company.
TVision says the investment will accelerate person-level measurement for streaming and advance standards for unified ratings data across linear and connected TV (CTV).
The investment deal also includes continued support from existing TVision investors SIG Capital, Accomplice, and Golden Ventures.
TVision says the new round of financing now means total investment funds will be raised to over $58 million.
TVision and iSpot.tv have had a long relationship when it comes to measuring co-viewing and person-level metrics for linear TV, and the deal will support iSpot’s cross-platform currencies for all video.
As part of the deal, iSpot CEO and founder Sean Muller will join the TVision board.
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TVision, which provides second-by-second, person-level data, has the ability to detect over-the-air households for smart TVs. It says it can “remove bias from census-level data sets” to make “the preferred calibration panel for alternative currency providers.”
Last March, NBCUniversal named iSpot.tv the TV network's group upfront cross-platform ‘currency’ partner for marketers for the 2022-2023 TV season.
Competition is much needed in the TV measurement business.
Great example of how synergy between two leading TV ecosystem companies can keep the measurement momentum moving forward. Measuring and reporting personal viewing is a gap in big data STB/Smart TV ACR solutions. This is a big step forward. It will be interesting to see how the TVision persons panel data will be modeled to fit ISpot viewing reports, if that is the intention. And let's not forget about the TVision attention metrics.