- ROI Alone - No Longer A Sufficient Measurement Metric
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 27, 2026
Return on investment alone cannot provide adequate support to guide media investme ...
- Google Moves Agentic Shopping Across Search, Gemini With Retailers
MediaDailyNews, Laurie Sullivan - Sunday, January 11, 2026
Open standards and tools announced this week will solve problems in real-ti ...
- First-Party TV Data? Maybe Not So First - Or Fast
TV Watch, Wayne Friedman - Friday, January 9, 2026
At CES this week, media futurist and media agency exec Rishad Tobaccowa ...
- iSpot Signs Roku As First Major Streamer For Its 'Outcomes' Tool
Television News Daily, Wayne Friedman - Tuesday, January 6, 2026
"Outcomes" will be used by Roku's advertiser brands to gauge performance ...
- PubMatic Goes Agentic, Unveils Agent-To-Agent Media Buys
MediaDailyNews, Laurie Sullivan - Monday, January 5, 2026
WPP Media, Butler/Till, MiQ and others today announced they are working ...
- Predicting Advertising In 2026 Based On Google, Microsoft Changes
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 31, 2025
Advertisers will make some big changes in 2026, from artificial intelligence (A ...
- Tech Lab Unveils Framework For Agentic Media Buying
MediaDailyNews, Laurie Sullivan - Friday, November 14, 2025
The proposed framework from the IAB Tech Lab is expected to chan ...
- Netflix Starts Real-Time Voting For Live Shows, Other Content
Television News Daily, Wayne Friedman - Tuesday, October 28, 2025
Netflix began testing real-time voting earlier this year with a live cooki ...
- OpenAI's Work With The Julliard School Has A Catch
Performance Marketing Insider, Laurie Sullivan - Monday, October 27, 2025
Advertisers gain a new avenue to cost savings for audio in vid ...
- Open Programmatic CTV: Roku Dominates, Apple Rising
Advanced TV Insider, Wayne Friedman - Thursday, October 23, 2025
Roku's share of the market dipped 3% in Q3 vs. Q2 th ...
- Adobe Partnership With Amazon Ads Puts Focus On Real-Time, Secure Data
MediaDailyNews, Laurie Sullivan - Monday, October 6, 2025
The integration analyzes shopping and other signals from Amazon DSP, Sponsored Produc ...
- Dynamic Audio Ads Go Real-Time, Get Personal
MediaDailyNews, Laurie Sullivan - Wednesday, October 1, 2025
The contextual enterprise platform, designed to personalize audio advertising, was launched ...
- Live-ish From Varick Street, A New Time-Shiftable Advertising Playbook
Planning & Buying Insider, Joe Mandese - Wednesday, September 24, 2025
Horizon Media just dropped new research redefining what it means to ...
- LLM Search Integrates Into TV Entertainment Queries
MediaDailyNews, Laurie Sullivan - Wednesday, September 3, 2025
Gracenote, the content data business unit of Nielsen, launched a content protoc ...
- Google Promises New Privacy Control To Resolve RTB Battle
MediaDailyNews, Wendy Davis - Wednesday, September 3, 2025
Google plans to settle a class-action privacy complaint by giving users mo ...
- AI-Powered DSPs And The Future Of Direct-To-Publisher Buying
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 2, 2025
DSP strategies are moving beyond automation with support from agentic technology. Th ...
- Google Advances Personalized Loyalty Ads For Retail
MediaDailyNews, Laurie Sullivan - Tuesday, August 26, 2025
Loyalty took on a new meaning Tuesday when Google advanced personalized member-on ...
- United Airlines Real-Time Ad Moments Identified Via AI
Data & Programmatic Insider, Laurie Sullivan - Monday, August 25, 2025
United Airlines and its agency Carat USA used Sightly's AI technology ...
- Samsung Targets Casual Gamers With Smart TV Gaming Channel
MediaDailyNews, Colin Kirkland - Tuesday, August 19, 2025
In an effort to convert passing viewing into playable game sessions, Samsu ...
- Google AI Unlocking Privacy-Based Results For iOS Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, August 14, 2025
The advances in mobile ad formats using AI-powered tools and privacy-centric measureme ...
- 'In The Wild' ChatGPT Found Showing Massive Growth
MediaDailyNews, Laurie Sullivan - Wednesday, August 13, 2025
The agent "is here and it's growing massively," said BrightEdge CEO J ...
- Mitigate AI Meltdowns: Innovation Vs. Unchecked Risks
Data & Programmatic Insider, Laurie Sullivan - Monday, August 11, 2025
Ignoring AI's potential risks can make it a liability - even f ...
- Snap Brings 'Home Safe' Functionality To Real-Time Map
MediaDailyNews, Colin Kirkland - Thursday, July 24, 2025
For Snap Map users, the new feature, "Home Safe," lets friends a ...
- Early Warning: Firm Helps SMBs Stop Email Data Breaches Before They Happen
Email Insider, Ray Schultz - Wednesday, July 16, 2025
A new tool from KnowBe4 alerts employees when they are about ...
- Snapchat To Mark American Eagle Stores On Its Real-Time Map
MediaDailyNews, Colin Kirkland - Thursday, July 10, 2025
To drive in-store purchases during the back-to-school shopping push, American Eagle h ...
- Google's New Type Of Ad Auction, Reason Clean Fusion Power Is Needed
Performance Marketing Insider, Laurie Sullivan - Monday, June 30, 2025
A paper published by Google Research and the University of Chicago outlin ...
- IAB Tech Lab Containerization Project Moves Programmatic To Next Level
MediaDailyNews, Laurie Sullivan - Thursday, June 5, 2025
IAB Tech Lab has announced a project to standardize container technology f ...
- TikTok Announces AI Ad Tools For Precise Targeting
MediaDailyNews, Colin Kirkland - Wednesday, June 4, 2025
At its annual ad summit Tuesday, TikTok announced new AI-powered ad a ...
- X Works Toward 'Video First' Approach With More Exclusive Content
MediaDailyNews, Colin Kirkland - Thursday, May 29, 2025
Part of the company's move toward exclusive in-app programming, "X Originals" includ ...
- AI Agents Feeding On Data Make Conversational Commerce Personal
MediaDailyNews, Laurie Sullivan - Wednesday, May 28, 2025
Smartly recently integrated Reddit into its network and is working to advan ...