- Snap's Lone Female Board Member Makes Less Than Her Male Colleagues
Around the Net in Real-Time, Tobi Elkin - Tuesday, February 7, 2017
The swirl around Snap's impending initial public offering has hit a fev ...
- Adsquare Makes GfK Insights Available For Mobile Programmatic Advertising
Real-Time Daily, Tobi Elkin - Tuesday, February 7, 2017
Mobile data exchange adsquare is making region-based consumer insights from global resear ...
- Super Bowl Analysis: Traffic, Cost, Competition, Consumer Behavior
RTBlog, Tobi Elkin - Tuesday, February 7, 2017
Just in case you didn't process enough data from Super Bowl L ...
- Buick, Google, KFC, Mercedes Fumble Paid Search For Super Bowl Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 6, 2017
Avocados From Mexico, Budweiser, Buick, Wendy's, Wix, and 84 Lumber made strateg ...
- Lack Of Data Hampers Programmatic TV's Progress
Real-Time Daily, Tobi Elkin - Monday, February 6, 2017
Tim Webster, chief strategy officer of The Exchange Lab talks about wh ...
- Real-Time Super Bowl, Real-Time Fun
RTBlog, Tobi Elkin - Monday, February 6, 2017
So what if Super Bowl LI didn't really get started until t ...
- Real-Time Ads Can Be Real-Time Game Changers
Real-Time Daily, Tobi Elkin - Friday, February 3, 2017
Marketers and industry observers will be watching closely for the lessons th ...
- Where WIll Consumer Attention Be On Super Bowl Sunday?
RTBlog, Tobi Elkin - Friday, February 3, 2017
As millions of people across the U.S. prepare for Super Bowl ...
- Snap Wil Work With IPG On Startup Investment Program
Around the Net in Real-Time, Tobi Elkin - Thursday, February 2, 2017
Snap Inc. is looking to land deals with agency holding companies ...
- Instagram Stories Is Stealing Snapchat's Users
Around the Net in Real-Time, Tobi Elkin - Wednesday, February 1, 2017
Just as Snap Inc. is about to file for its initial publ ...
- AppNexus Launches Real-Time PSA Integration
Real-Time Daily, Tobi Elkin - Wednesday, February 1, 2017
Ad tech firm AppNexus is partnering with the Federation for Internet Aler ...
- Real-Time Marketing Redefined; Publishers Will Offer Choice Of Compensation Models
RTBlog, Tobi Elkin - Wednesday, January 4, 2017
Real-time marketing remains confusing but it will be redefined in 2017, accordi ...
- Google Mobile-First Indexing Ranking May Not Initially Consider Site Speed
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 27, 2016
As Google moves forward into mobile-first indexing, initially the algorithm will n ...
- Target Consumers Around Specific Needs, Get Real About Real-Time Marketing
RTBlog, Tobi Elkin - Tuesday, December 27, 2016
Targeting consumers around specific needs makes more sense than targeting them arou ...
- Self-Driving Cars, Pokemon Go, Kim Kardashian Among 2016's Top Real-Time Trends
Real-Time Daily, Tobi Elkin - Tuesday, December 20, 2016
Sure, presidential politics topped the list of real-time trending topics, but y ...
- The Real-Time In Google's Last Penguin Update
SearchBlog, Laurie Sullivan - Thursday, December 8, 2016
Google released the Penguin 4.0 update in September after promising that ...
- Near Integrates Global Consumer Data Into Oracle's BlueKai Marketplace
Real-Time Daily, Tobi Elkin - Tuesday, December 6, 2016
Near, a location intelligence platform that provides real-time information on places, peopl ...
- Americans OK With Social Platforms Censoring Fake News, Survey Finds
Real-Time Daily, Tobi Elkin - Tuesday, December 6, 2016
A new survey from Morning Consult finds that more than 70% ...
- MediaMath CEO Says Real-Time Marketing Needs Best Practices, Programmatic Needs New Business Models
RTBlog, Tobi Elkin - Tuesday, December 6, 2016
MediaMath CEO Joe Zawadzki eyes 2017 as a year to formulate be ...
- Snaplytics Launches Snapchat Competitive Analysis Tool
Real-Time Daily, Tobi Elkin - Monday, December 5, 2016
As Snapchat continues its ascent and becomes increasingly significant to brands, Snaplytic ...
- Upworthy Digs Deep On Mission-Based Storytelling With Data Backing
RTBlog, Tobi Elkin - Thursday, December 1, 2016
In this season of giving, it's especially relevant to highlight companies th ...
- Fake News Not Only An Issue For Politics, But For Brand Marketers
RTBlog, Tobi Elkin - Tuesday, November 29, 2016
Taykey, a real-time audience data company, says fake news poses real challeng ...
- Taboola Takes On Fake News Furor
Real-Time Daily, Tobi Elkin - Monday, November 28, 2016
Post-election, the debate swirling around fake news led Taboola, a provider ...
- It's Black Friday -- No Surprise, Most Americans Are Looking For Deals Online
RTBlog, Tobi Elkin - Friday, November 25, 2016
Well, it's Black Friday. So are you out shopping, online shopping, ...
- Facebook Tests Real-Time Ads For Live Videos
RTBlog, Tobi Elkin - Wednesday, November 23, 2016
Facebook has bet the farm on Facebook Live, its live-streaming video capabilit ...
- Organic Valley Declares End To 'War On Butter'
Marketing Daily, Tanya Gazdik - Thursday, November 17, 2016
"We are talking to bakers and people cooking for their family th ...
- Upworthy's Experiment In Measuring Empathy In Real Time
RTBlog, Tobi Elkin - Thursday, November 17, 2016
Upworthy used facial-recognition software to measure empathy levels in men and w ...
- Location Intelligence Firm XAd Acquires WeatherBug With $42.5M In Series E Funding
Real-Time Daily, Tobi Elkin - Monday, November 14, 2016
Location intelligence firm xAd on Monday announced it has acquired WeatherBug, ...
- How The Nation Was Trumped... In Real Time
RTBlog, Tobi Elkin - Wednesday, November 9, 2016
What was dismissed as improbable, became a reality in the wee hou ...
- Real-Time Election, Real-Time Influence?
RTBlog, Tobi Elkin - Tuesday, November 8, 2016
Finally, after more than 18 months of campaigning, tons of mud-slinging, poll ...