- Google Search To Show Election Results In Real-Time After Polls Close
SearchBlog, Laurie Sullivan - Monday, November 7, 2016
Google will show election data in search results on Tuesday after t ...
- Real-Time Marketing Pain Points -- And A New Approach To Targeting
RTBlog, Tobi Elkin - Friday, November 4, 2016
Real-time marketing may sound simple, but it's anything but. ...
- Warner Bros. Chooses Merkle For Digital Media
Around the Net in Real-Time, Tobi Elkin - Thursday, November 3, 2016
Time Warner recently moved Warner Bros.’ more than $250 million digital med ...
- InMobi Launches Mobile-First In-App Remarketing Platform
Real-Time Daily, Tobi Elkin - Thursday, November 3, 2016
Mobile advertising platform InMobi announced the launch of its mobile-first, in-app remarketi ...
- SITO Mobile Bows Partnership With Ayuda[x] to Enable Real-time DOOH, Mobile Ad Delivery
Real-Time Daily, Tobi Elkin - Thursday, October 27, 2016
Mobile engagement platform SITO Mobile on Thursday announced a data partnership wi ...
- CRM Can Bolster Data-Driven Marketing
Around the Net in Real-Time, Tobi Elkin - Wednesday, October 26, 2016
Data-driven marketing tactics are gaining traction among marketers globally, and most u ...
- New Ad Unit Captured Voter Sentiment In Real Time Post-Debate
Real-Time Daily, Tobi Elkin - Tuesday, October 25, 2016
AdTheorent, a provider of data-based predictive tools, used a new ad un ...
- Yieldbot Names Emma Weisberg SVP, Marketplace Strategy
Real-Time Daily, Tobi Elkin - Monday, October 24, 2016
Yieldbot, a marketplace for real-time consumer intent, named Emma Weisberg SVP, marketpla ...
- British Martech Firm BlueVenn Launches U.S. Operations
Real-Time Daily, Tobi Elkin - Monday, October 24, 2016
BlueVenn, a U.K.-based marketing automation and customer analytics provider, has launched operatio ...
- How Grey Plans To Make A Success Of Programmatic
Around the Net in Real-Time, Tobi Elkin - Wednesday, October 19, 2016
Grey is looking to lean more heavily on programmatic and marketing technolo ...
- Google Connects Web Messaging For Push Notifications Through Firebase
Mobile Marketing Daily, Laurie Sullivan - Monday, October 17, 2016
Google on Monday introduced support for Web messaging across a variety ...
- Facebook Moves Atlas Into Its Measurement Division
Around the Net in Real-Time, Tobi Elkin - Friday, September 30, 2016
Facebook has moved its ad-tech platform Atlas out of its ad te ...
- Knotch Launches Integrated Intelligence Suite For Brand Marketers
Real-Time Daily, Tobi Elkin - Wednesday, September 28, 2016
Knotch, a provider of real-time intelligence on digital marketing, announced a redesi ...
- Percolate Adds Analytics Features To Increase Real-Time Campaign Visibility
Real-Time Daily, Tobi Elkin - Tuesday, September 20, 2016
Marketing campaign software platform Percolate announced new product features that will off ...
- Real-Time Marketing: Already a Reality
Around the Net in Real-Time, Tobi Elkin - Wednesday, September 14, 2016
In a column for LinkedIn, Mark Torrance, CTO at Rocket Fuel, argu ...
- Beeswax Raises $11M For Customizable Ad Tech
Around the Net in Real-Time, Tobi Elkin - Monday, September 12, 2016
Startup Beeswax, founded by three former Google ad executives, has raised $ ...
- Teads Acquires Brainient, Video and Dynamic Creative Optimization Co.
Real-Time Daily, Tobi Elkin - Monday, September 12, 2016
Video advertising marketplace firm Teads announced the acquisition of Brainient, a Briti ...
- Quantcast Names Keith Lorizio VP Of North America Sales
Real-Time Daily, Tobi Elkin - Thursday, September 8, 2016
Quantcast, an ad tech company, announced the appointment of Keith Lorizio ...
- Ooyala Releases New Version Of Ooyala Pulse, Combines Ad Server, Programmatic Platform
Real-Time Daily, Tobi Elkin - Wednesday, September 7, 2016
Ad-tech firm Ooyala released a new version of its Ooyala Pulse th ...
- TubeMogul Partners With Factual To Improve Location-Based Mobile Audience Targeting Capabilities
Real-Time Daily, Tobi Elkin - Tuesday, September 6, 2016
TubeMogul on Tuesday leader announced a partnership with Factual, a mobile locati ...
- Flipboard Launches Private Marketplace, Selects Rubicon Project To Automate Buying Of Mobile Ad Inventory
Real-Time Daily, Tobi Elkin - Tuesday, August 30, 2016
Flipboard, a platform for consumers to aggregate news stories, images, and vide ...
- Parse.ly Launches Data Pipeline For Real-Time Analytics
RTBlog, Tobi Elkin - Wednesday, August 17, 2016
There's been a lot of news lately about data management plaforms (DMP ...
- Ad-Tech Execs On Why Dentsu Aegis' Majority Stake In Merkle Is A Smart Move
RTBlog, Tobi Elkin - Tuesday, August 9, 2016
Ad-tech executives say Dentsu Aegis' move to take a majority stake ...
- Study Finds Personalized Digital Ads Deliver 3X Consumer Engagement
Real-Time Daily, Tobi Elkin - Monday, August 8, 2016
A new study that measures the impact of personalization on digital advertisi ...
- Yieldbot Raises $35 Million To Grow Online Ad Business
Around the Net in Real-Time, Tobi Elkin - Thursday, August 4, 2016
Online advertising firm Yieldbot has raised $35 million to grow its ...
- Google Taps A.I. To Help You Bid For Digital Ads
Around the Net in Real-Time, Tobi Elkin - Friday, July 29, 2016
Artificial intelligence has rentered the world of real-time bidding. This week, Goog ...
- Rocket Fuel Combines Real-Time Creative With Its Moment Scoring Technology
Real-Time Daily, Tobi Elkin - Friday, July 29, 2016
Programmatic marketing platform Rocket Fuel on Thursday announced new features that combi ...
- Spotify Launches Programmatic Audio Ad Buying Globally
Around the Net in Real-Time, Tobi Elkin - Thursday, July 21, 2016
Spotify, the music-streaming service, on Wednesday said it partnered three large programmat ...
- Spotify Taps Rubicon Project to Automate Audio Inventory
Real-Time Daily, Tobi Elkin - Wednesday, July 20, 2016
Streaming music provider Spotify announced on Wednesday that it tapped Rubicon Proje ...
- LiveRamp, Performance Horizon Partner To Help Brands Connect Online Efforts To Offline Sales
Real-Time Daily, Tobi Elkin - Tuesday, July 19, 2016
Performance Horizon on Tuesday announced a partnership with Acxiom's LiveRamp, a provid ...