- Spotify Launches Programmatic Audio Ad Buying Globally
Around the Net in Real-Time, Tobi Elkin - Thursday, July 21, 2016
Spotify, the music-streaming service, on Wednesday said it partnered three large programmat ...
- Spotify Taps Rubicon Project to Automate Audio Inventory
Real-Time Daily, Tobi Elkin - Wednesday, July 20, 2016
Streaming music provider Spotify announced on Wednesday that it tapped Rubicon Proje ...
- LiveRamp, Performance Horizon Partner To Help Brands Connect Online Efforts To Offline Sales
Real-Time Daily, Tobi Elkin - Tuesday, July 19, 2016
Performance Horizon on Tuesday announced a partnership with Acxiom's LiveRamp, a provid ...
- Will Latest ANA Report Mean More Advertisers Trying To Take Programmatic In-House?
RTBlog, Tobi Elkin - Tuesday, July 19, 2016
With the Association of National Advertisers' (ANA) set of guidelines on agen ...
- How Do You Solve The Real-Time Creative Conundrum?
RTBlog, Tobi Elkin - Thursday, June 30, 2016
With so many different creative formats, including a plethora of video format ...
- AdMaxim Launches Native Programmatic Ad Platform
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 29, 2016
Mobile advertising tech provider AdMaxim has launched a mobile-first programmatic native advertisi ...
- BPA Worldwide Approved As Validator For TAG Anti-Piracy Program
Real-Time Daily, Tobi Elkin - Tuesday, June 28, 2016
Not-for-profit assurance provider BPA Worldwide has announced that it was approved ...
- Industry Needs To 'Cut The Crap': 'The Economist' Panel At Cannes
Around the Net in Real-Time, Tobi Elkin - Friday, June 24, 2016
Marc Pritchard, global marketing and brand building officer, P&G, sat on t ...
- Hearst Launches Buzzing@Hearst, Real-Time Trend-Detecting Capability
Real-Time Daily, Tobi Elkin - Friday, June 24, 2016
Hearst this week announced that its trend detector offering, Buzzing@Hearst, is n ...
- Cloud Analytics Provider Keen IO Delivers Real-Time Native Analytics
RTBlog, Tobi Elkin - Thursday, June 23, 2016
Cloud analytics Platform Keen IO 's new Native Analytics tool enables custome ...
- Can Private Marketplaces Get Publishers To Adopt Geotargeting More Widely?
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 22, 2016
Writing on the GeoMarketing.com blog, David Kaplan asks whether private marketplaces (PMP ...
- How 'Platforms as Publishers' Could Threaten Journalistic Ethics
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 21, 2016
Publishers have sacrificed performance in favor of data and revenue for year ...
- Out-Of-Home Agency Posterscope USA Focuses On Real-Time Planning, Creative
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 15, 2016
Out-of-Home (OOH) agency Posterscope USA is pivoting to focus on dynamic creativ ...
- Shift of Real-Time Bidding Ads To Mobile Web Will Drive U.S. RTB Market Till 2020
Around the Net in Real-Time, Tobi Elkin - Monday, June 13, 2016
A study by tech researcher Technavio projects that the real-time bidding (RT ...
- 4C University Helps Marketers Master Planning, Buying, Metrics Across TV And Social Media
Around the Net in Real-Time, Tobi Elkin - Friday, June 10, 2016
4C, a data science and media technology company, has launched 4C Universi ...
- Tremor Video Adds Advanced Creative Review To Seller Platform
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 7, 2016
Tremor Video has added an advanced creative review function to its sell ...
- Facebook Sunsets Notify, Real-Time News App
Around the Net in Real-Time, Tobi Elkin - Friday, June 3, 2016
Facebook’s attempt at a real-time, notification-based news app is shutting down, accordi ...
- Study Finds Limitations In Traditional Analytics Tools, Suggests Self-Serve Approach
Real-Time Daily, Tobi Elkin - Wednesday, June 1, 2016
A new study conducted by Metamarkets finds that despite the growth ...
- Predictive Consumer Experiences: The Promise Of The Internet Of Things
Connected Thinking, Chuck Martin - Wednesday, May 25, 2016
The Internet of Things and personalization are a good mix. Knowing t ...
- DoubleVerify Receives Fourth Consecutive Certification From Media Measurement Expert ABC
Real-Time Daily, Tobi Elkin - Wednesday, May 25, 2016
As the digital advertising industry battles ad fraud and blocking, ad-tech fi ...
- AppNexus Offers Streaming Data Feature On A Limited Basis
Real-Time Daily, Tobi Elkin - Tuesday, May 10, 2016
Ad tech firm AppNexus on Tuesday said it's making its streaming da ...
- Italian Publisher Blogo Will Use AppNexus Publisher Suite To Monetize Inventory
Real-Time Daily, Felicia Greiff - Friday, May 6, 2016
AppNexus announced that Milan-based publisher Blogo will use the AppNexus Publisher Sui ...
- XAd Gets New Chief Product Officer
Real-Time Daily, Felicia Greiff - Friday, May 6, 2016
Location intel platform xAd announced a new chief product officer -- Goog ...
- CNN Introduces Storytelling Platform, Time Inc. Launches Video Network
Real-Time Daily, Felicia Greiff - Thursday, May 5, 2016
CNN introduced advertisers to its storytelling startup, Great Big Story, and Ti ...
- The Top 5 Takeaways From This Week's NewFronts
RTBlog, Felicia Greiff - Friday, May 6, 2016
Did you miss week one of the IAB NewFronts? Check out Real-Ti ...
- Ybrant Digital Media Rebrands As Brightcom, Gears Up For Expansion
Real-Time Daily, Felicia Greiff - Thursday, May 5, 2016
Ybrant Digital Media announced Thursday that it's rebranding itself as Brightcom ...
- Videology Confirms Layoffs Of 8% Of Its Workforce, Shifts Focus To Larger Deals And Linear TV
Real-Time Daily, Tobi Elkin, Felicia Greiff - Thursday, May 5, 2016
Videology on Wednesday confirmed it laid off 32 employees in January--roughly ...
- Gombert Replaces IAB Tech Lab Founder Cunningham
Real-Time Daily, Felicia Greiff - Tuesday, May 3, 2016
The Interactive Advertising Bureau announced a new general manager of its Te ...
- bRealTime's Header Bidder Shows Big Growth
Real-Time Daily, Felicia Greiff - Wednesday, May 4, 2016
bRealTime, a division of digital media company CPXi, announced that its head ...
- NYT Announces New VR Shows, Lab For 'Advancing Boundaries Of Narrative'
Real-Time Daily, Felicia Greiff - Monday, May 2, 2016
The New York Times Co. announced new virtual reality shows, video programmin ...