Along with his product experience, Seth, pictured left (photo courtesy of AOL), has also worked on the publishing side, serving as president of Tribune Digital Ventures at the Tribune Company between 2013 and 2014.
XAd also announced 100% year-over-year revenue growth in Q1 and a $250 million run rate.
The company, which has been operating for
seven years, offers retailers mobile location data to drive sales. Clients include Starbucks, KFC, Scion, Dunkin' Donuts and Denny's.
Last October, xAd announced a partnership with Adelphic, a mobile and cross-channel demand-side platform. Adelphic gets access to xAd’s location-based targeting, bringing it to scale programmatically through Adelphic’s platform, Mobile Marketing Daily reported.