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Google Taps A.I. To Help You Bid For Digital Ads

Artificial intelligence has rentered the world of real-time bidding. This week, Google brought machine learning into the process to help make it easier, according to a report in Computerworld  "Tapping some of the same A.I. technologies that have already appeared in Google Photos and AlphaGo, Smart Bidding is a new capability for conversion-based automated bidding across AdWords and DoubleClick Search to help companies determine their optimal bid for any given campaign or portfolio. It can factor in millions of signals, Google says, and continually refines models of users' conversion performance at different bid levels."

Read the whole story at Computerworld »

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