- AcuityAds Now Offers Hyperlocal RTB Capabilities
Real-Time Daily, Tyler Loechner - Wednesday, May 22, 2013
Using Digital Element's NetAcuity Edge technology, real-time bidding solution provider AcuityAds n ...
- Real-Time With Pandora's John Trimble
RTBlog, Joe Mandese - Wednesday, May 22, 2013
Despite recent reports that Pandora is close to launching a Facebook Exchange-li ...
- Effective Digital Ads: A Fragment Of Your Imagination?
Marketing Daily, Ken Mallon - Tuesday, May 21, 2013
As people spend more time consuming digital content, their time increasingly shift ...
- Updated: Out-Of-Home Trading Platform Integrates With Mediaocean, Posterscope Backs Move
MediaDailyNews, Joe Mandese - Tuesday, May 21, 2013
While it's not quite the out-of-home equivalent of the online industry's real-ti ...
- [x+1] Equals 'R' With Predictive Analytics From Revolution
Real-Time Daily, Tyler Loechner - Tuesday, May 21, 2013
[x+1] has updated their Predictive Optimization Engine (POE), and has selected Revoluti ...
- Remnant, Premium, Or Gourmet Inventory? Gourmet Ads Strikes Deal With AppNexus
Real-Time Daily, Tyler Loechner - Tuesday, May 21, 2013
Programmatic ad serving platform AppNexus was this morning selected by food advertisi ...
- Video RTB: Is An Impression An Impression An Impression?
RTBlog, Tyler Loechner - Tuesday, May 21, 2013
On the "Is It Primetime for Video RTB?" panel at OMMA Vid ...
- Voltari Gears Up For Performance-Based Models, Releases SecondClick Tech
Real-Time Daily, Tyler Loechner - Monday, May 20, 2013
While real-time in mobile hasn't seen the explosive growth online has, t ...
- PulsePoint Taps Sherifova As CTO
Real-Time Daily, Tyler Loechner - Monday, May 20, 2013
Digital media tech company PulsePoint today announced the appointment of Emilia Sherifo ...
- New Acronym Of The Day: GRM (Stands For Guard Rail Marketing)
Real-Time Daily, Joe Mandese - Monday, May 20, 2013
The emergence of RTM, a new acronym coined to describe "real-time marketing ...
- The Tweet Smell Of Success
Real-Time Daily, Joe Mandese - Monday, May 20, 2013
If Sidney Falco, the PR guy played by Tony Curtis in t ...
- Real-Time Marketing Either Flies Or Fails Because It's Personal
RTBlog, Tyler Loechner - Monday, May 20, 2013
On the "Trick or Tweet: Is Real-Time for Real? Is It f ...
- The Tweet Smell Of Success
Show Daily, Joe Mandese - Monday, May 20, 2013
If Sidney Falco, the PR guy played by Tony Curtis in t ...
- New Acronym Of The Day: GRM (Stands For Guard Rail Marketing)
Show Daily, Joe Mandese - Monday, May 20, 2013
The emergence of RTM, a new acronym coined to describe "real-time marketing ...
- The Telegraph's Izlan: RTB Offers More Control
Around the Net in Real-Time, Tyler Loechner - Friday, May 17, 2013
Rubicon Project today release a Q&A with Lara Izlan, head of programmat ...
- 'Tricks Don't Work In Social'
Around the Net in Real-Time, Tyler Loechner - Friday, May 17, 2013
At IAB's recent Social Media Agency Day, one of the panels w ...
- SAP Commits Additional $250 Mil. To Real-Time Fund
Around the Net in Real-Time, Tyler Loechner - Friday, May 17, 2013
Venture Beat has reported that SAP has committed an additional $250 milli ...
- Sell-Side Solutions Provider Adomik Raises 1.3 Million Euroes
Real-Time Daily, Tyler Loechner - Friday, May 17, 2013
Adomik recently closed a Euro 1.3 million ($1.66 million) round of fundi ...
- Yahoo, Twitter Deal Marks Internet Amalgamation
RTBlog, Tyler Loechner - Friday, May 17, 2013
Online Media Daily reported yesterday that Yahoo and Twitter have forged ...
- IPG's Campbell Mithun Launches In-House RTB Trading Desk
Real-Time Daily, Tyler Loechner - Thursday, May 16, 2013
After 18 months of piloting, the Compass Point Media unit of Interpublic ...
- Twitter Acquires Data-Focused Companies For Real-Time Analytics
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 15, 2013
Twitter's focus continues to turn toward real-time marketing and the data th ...
- Opening Pandora's Black Box, Becomes First Digital Publisher To Integrate With Madison Avenue's Stack
Online Media Daily, Joe Mandese - Wednesday, May 15, 2013
Popular Internet radio service Pandora this morning announced that it has ful ...
- OpenX Recognized As A Gartner "Cool Vendor In Media"
Real-Time Daily, Tyler Loechner - Wednesday, May 15, 2013
OpenX Technologies this morning announced that they have been recognized as ...
- Inaugural EU AppNexus Summit On The Horizon
Real-Time Daily, Tyler Loechner - Wednesday, May 15, 2013
The AppNexus Summit, Europe is rapidly approaching. The event will be he ...
- Meet Cara: IMRSV's Real World Facial Recognition Tech
Real-Time Daily, Tyler Loechner - Wednesday, May 15, 2013
New York-based start-up IMRSV today announced the release of their new technolog ...
- TV Goes Real-Time (Via The Web)
RTBlog, Joe Mandese - Wednesday, May 15, 2013
TV is going real-time. Yeah, I know that seems a little ironi ...
- Twitter Buys Data Analyzer Lucky Sort
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 14, 2013
Twitter just bought data analytics start Lucky Sort. The company is “kno ...
- Real-Time Analytics Can Complicate Existing Challenges In Email
Around the Net in Real-Time, Tyler Loechner - Tuesday, May 14, 2013
On Monday, BtoB explained why real-time analytics are often double-edged swords f ...
- 4As Policy Goes Native, Taps GroupM Interaction's Montgomery
RTBlog, Joe Mandese - Tuesday, May 14, 2013
Madison Avenue has been trying to get real about digital for ...
- Millennial Media Expands To Japan
Real-Time Daily, Mark Walsh - Monday, May 13, 2013
Mobile ad network Millennial Media on Monday announced expanding operations to Jap ...