Around the Net
'Tricks Don't Work In Social'
- IAB, Friday, May 17, 2013 12:57 PM
At IAB's recent Social Media Agency Day, one of the panels was titled, "Social: Planning for the Real Time." Among the panelists were Patrick Albano, VP of sales, Yahoo Sports; Marla Newman, SVP of sales, Fox Sports Digital; and Jonathan Perelman, VP of agency strategy and industry development, BuzzFeed.
IAB has rounded up a synopsis of the panelists' thoughts on real-time sports marketing via social media, which ultimately blended in with real-time marketing in general. Perelman said, "Social media is all about real-time. I think real-time marketing is quite simple: it’s capturing a moment in a natural and organic way. Tricks don’t work in social; the consumer can see right through it. To be good in real-time social media marketing, brands need to capture a moment and evoke emotions."
