- Nearly All Mobile Marketers Using Location Data, Report Shows
Mobile Marketing Daily, Tyler Loechner - Tuesday, November 19, 2013
Mobile ad platform xAd has released its Q3 2013 Mobile-Location Insights Repor ...
- Down The Not-So-Transparent Rabbit Hole
RTBlog, Tyler Loechner - Monday, November 18, 2013
I learned a lot about transparency at OMMA RTB in Chicago tod ...
- Marketers Frustrated By Data, Stress Real-Time, Quantifiable Results
Online Media Daily, Laurie Sullivan - Thursday, November 14, 2013
Brand marketers have begun to realize there is a chasm between t ...
- Humans Back Non-Human Traffic Protection, Funds Will Be Used To Expand Data Science
Online Media Daily, Joe Mandese - Friday, November 15, 2013
MdotLabs, a start-up developing software to help advertisers, agencies, trading desks a ...
- 5 Ways Brands Can Bring Customer Engagement Back Home
Real-Time Daily, Jason Hoch - Friday, November 15, 2013
Now that things have somewhat settled with social media, the industry ...
- Targeting Creeping Out Consumers? Not So, Says New Report
Real-Time Daily, Tyler Loechner - Thursday, November 14, 2013
As the programmatic space revolves around efficient targeting and reaching "the rig ...
- Big Data Overload? B2B Marketers Get An 'F' For Real-Time Info Delivery
RTBlog, Tyler Loechner - Thursday, November 14, 2013
A new study has revealed that real-time marketers might not be ...
- Programmatic Companies Dominate Deloitte Technology Fast 500
Real-Time Daily, Tyler Loechner - Wednesday, November 13, 2013
Deloitte has released their 2013 Technology Fast 500 list, which ranks t ...
- AdRoll Taps Scott Gifis From Criteo
Real-Time Daily, Tyler Loechner - Tuesday, November 12, 2013
Ad retargeting company AdRoll is expected to today announce the appointment ...
- Rubicon Taps Bacher As MD, Northern Europe
Real-Time Daily, Tyler Loechner - Tuesday, November 12, 2013
Rubicon Project this week announced the appointment of Frank Bacher as managi ...
- Using Big Data To Get Closer To Consumers
Around the Net in Real-Time, Tyler Loechner - Monday, November 11, 2013
AdExchanger recently posted an article written by Jason Kelly, CEO of Sociomanti ...
- The Exchange Lab Enters U.S., Taps Charkin As CRO
Real-Time Daily, Tyler Loechner - Monday, November 11, 2013
The Exchange Lab, a London-based multi-platform programmatic exchange, has announced its expansi ...
- Nurturing Brand Advocates: The Untapped Earned Media Opportunity
Marketing Daily, Jessica Thorpe - Friday, November 8, 2013
Consumers are now empowered with the ability to share their experiences wi ...
- Supply & Demand Meet Time & Location
MobileShopTalk, Chuck Martin - Friday, November 8, 2013
More mobile shoppers may soon be facing offers with higher relevance. Aft ...
- XL Marketing Acquires Real-Time Analytics Platform Adchemy Actions
Real-Time Daily, Tyler Loechner - Thursday, November 7, 2013
XL Marketing this week acquired the Adchemy Actions division of Adchemy, ...
- Tokyo Supply-Side Platform Integrates With DSP
Real-Time Daily, Tyler Loechner - Thursday, November 7, 2013
Adingo, a sell-side platform (SSP) based in Tokyo, this week announced i ...
- Resonate's Analytics Helping Agencies Answer Why Consumers Act
Real-Time Daily, Tyler Loechner - Wednesday, November 6, 2013
Resonate, a real-time analytics provider, is expected to Wednesday announce the availabili ...
- Webspectator Touts Time As A Metric, Lets Publishers Re-Auction Inventory In Real-Time
Real-Time Daily, Tyler Loechner - Wednesday, November 6, 2013
With the industry focused on viewability, click-through rates, cost, transparency, and oth ...
- Webtrends Adds Offerings For Data-Driven Marketers
Real-Time Daily, Tyler Loechner - Wednesday, November 6, 2013
Digital marketing technology company Webtrends has announced additions to its offerings f ...
- PubMatic Appoints Eric Hall As Head Of DACH Region
Real-Time Daily, Tyler Loechner - Monday, November 4, 2013
Eric Hall has been appointed as PubMatic's new country manager for German ...
- Boutique Hotel Using IBM's Big Data To Compete With Big Brands
Real-Time Daily, Tyler Loechner - Monday, November 4, 2013
Theoretically, Big Data and improved targeting gives the little guy just ...
- On Their Terms: In The Moment And On The Go
Engage:Moms, Joe Gillespie - Friday, November 1, 2013
Multiply the $2.5 trillion of purchasing power controlled by mothers (BSM Medi ...
- Human Demand Taps Semcasting's Tech For Mobile DSP
Real-Time Daily, Tyler Loechner - Friday, November 1, 2013
Human Demand, a mobile demand-side platform (DSP), has announced a partnership wi ...
- The 'B' In RTB Stands For Beard (For Now)
RTBlog, Tyler Loechner - Friday, November 1, 2013
If you watched even one inning of the World Series, you probab ...
- I Still Don't Heart That Cannes-Winning Oreo Thing
Mediapsssst, Richard Whitman - Thursday, October 31, 2013
Andrew Teman couldn't believe it when the "Dunk in the Dark" campai ...
- Vistar And Verve Link DOOH, Mobile Screens, Create Location-Based Programmatic Platform
Real-Time Daily, Tyler Loechner - Thursday, October 31, 2013
Verve Mobile, a location-based mobile ad network, and Vistar Media, a programmat ...
- The Trade Desk Adds DG's Pre-Bid Data To DSP
Real-Time Daily, Tyler Loechner - Thursday, October 31, 2013
In a world filled with Big Data, there's always more to offe ...
- Real-Time Is Really 0.36 Seconds
RTBlog, Tyler Loechner - Thursday, October 31, 2013
It takes 0.36 seconds for a browser to display the winning bidder ...
- Machine Translation: 5 Keys To Delivering Relevant Global Content
Marketing Daily, Brian Otis - Wednesday, October 30, 2013
As consumers demand better information and meaningful relationships with their favorite brand ...
- 54% Of Digital Ads Aren't Viewable, And Even 'Viewability' Is In A Black Box
Real-Time Daily, Tyler Loechner - Wednesday, October 30, 2013
More data has come out today that suggests roughly half -- ...