- Post-Beaconing Begins; Location Info Captured Now, Used Later
MobileShopTalk, Chuck Martin - Tuesday, November 11, 2014
Welcome to the world of post-beaconing. For many months, beacons have be ...
- MediaMath Acquires Rare Crowds To Polish Audience Targeting
Real-Time Daily, Tyler Loechner - Monday, November 10, 2014
The advertising technology space has seen plenty of mergers and acquisitions ...
- Videology Expands Partnership With LiveRamp To Include Mobile Targeting
Real-Time Daily, Tyler Loechner - Monday, November 10, 2014
Expanding on a partnership first struck just over one year ago, programmat ...
- Airpush, MobFox Team To Form Private Mobile Ad Exchange
Real-Time Daily, Tyler Loechner - Monday, November 10, 2014
MobFox, the European mobile programmatic ad exchange Matomy Media Group acquired f ...
- Racing From The Bottom: 75% Of Brands Now Using Programmatic
RTBlog, Tyler Loechner - Tuesday, November 11, 2014
Not too long ago, one school of thought questioned whether or n ...
- Google, AOL's Convertro, Visual IQ Named 'Leaders' In Cross-Channel Attribution
Real-Time Daily, Tyler Loechner - Friday, November 7, 2014
This year, a number of media measurement companies were scooped up ...
- Real-Time With Turn's Westover On How Brands Should Tackle Big Data
RTBlog, Tyler Loechner - Monday, November 10, 2014
The real currency of digital advertising -- data -- is a blessi ...
- AccuWeather Partners With DMP Lotame For Audience Data
Real-Time Daily, Tyler Loechner - Thursday, November 6, 2014
AccuWeather, a digital media company that uses weather forecasting data to targ ...
- Eyeview Launches Weather Tracker; Programmatically Alters Creative Based On Weather Conditions
Real-Time Daily, Tyler Loechner - Wednesday, November 5, 2014
The snowy winter of 2013 was named a culprit by some retaile ...
- AppNexus Launches Mobile App For Ad Management On The Go
Real-Time Daily, Tyler Loechner - Wednesday, November 5, 2014
AppNexus has made real-time analytics even more "mobile" for its mobile publishi ...
- Multichannel Ad Tech Platform 1pel Appoints Carter As COO
Real-Time Daily, Tyler Loechner - Wednesday, November 5, 2014
Digital ad platform 1pel -- with "pel" serving as a substitute f ...
- AppNexus Announces 'Certified Supply' Program To Combat Fraud; DoubleVerify, Integral Will Validate Impressions
Real-Time Daily, Tyler Loechner - Wednesday, November 5, 2014
It did not take too long for AppNexus' plans to combat t ...
- Grapeshot Snags Page From Rubicon Project To Head Platform Sales
Real-Time Daily, Tyler Loechner - Tuesday, November 4, 2014
Grapeshot, a digital ad tech company founded in the UK, on Tuesd ...
- Adgorithms Launches Self-Serve Version Of Programmatic Platform
Real-Time Daily, Tyler Loechner - Wednesday, November 5, 2014
As programmatic buying platforms and other forms of automation have taken ov ...
- Martin Sorrell Says Publicis' Acquisition Of Sapient Was The Behavior Of A Jilted Lover
Mediapsssst, Richard Whitman - Monday, November 3, 2014
Okay -- so everyone has heard that Publicis Groupe acquired tech-company-turned-agency Sapie ...
- Iponweb Taps Digilant Co-Founder Woodman As GM Of Demand Solutions
Real-Time Daily, Tyler Loechner - Monday, November 3, 2014
Iponweb, a UK-based real-time tech company that powers a large portion ...
- Rocket Fuel Challenges Ad Industry To Take The 'Quality Challenge'
RTBlog, Tyler Loechner - Tuesday, November 4, 2014
Rocket Fuel has thrown down the gauntlet, challenging the digital ad indust ...