- Facebook 'Sports Stadium' Lets Friends Follow Games Live
The Social Graf, Erik Sass - Thursday, January 21, 2016
Facebook announced the launch of "Facebook Sports Stadium," a hub for Facebo ...
- A Frank Chat About Ad Blocking
Real-Time Daily, Felicia Greiff - Tuesday, January 19, 2016
MediaPost's event "The Reckoning" in Washington, D.C., Tuesday kicked off with ...
- Fraud, Bots And The Clean Players
Real-Time Daily, Felicia Greiff - Tuesday, January 19, 2016
"The Opaque Stack," a panel at MediaPost conference "The Reckoning," focused ...
- One Of YouTube's Super Bowl Videos Will Be In Real-Time
VidBlog, P.J. Bednarski - Wednesday, January 20, 2016
YouTube will introduce Real-Time Ads, which will allow a Super Bowl advertis ...
- Outbrain Partners With 'Washington Post' For Sponsored Content
Publishers Daily, Sara Guaglione - Monday, January 18, 2016
WaPo will also be able to tailor the recommendations as they appe ...
- TruSignal, LendingTree Partner To Discover Who Will (And Won't) Convert
Real-Time Daily, Felicia Greiff - Monday, January 18, 2016
LendingTree came to TruSignal with a challenge, said TruSignal's VP-marketing, Pete LaFon ...
- Real-Time Geographic Targeting Boosts Customer Feedback
Email Marketing Daily, Jess Nelson - Friday, January 15, 2016
Email is the most popular channel for soliciting customer feedback, but respon ...
- Euclid Analytics Raises $20 Million To Improve In-Store Tracking Tech
Real-Time Daily, Felicia Greiff - Friday, January 15, 2016
Euclid Analytics, a location data company, raised $20 million in Series ...
- Apple iAd: The Good, The Bad And The Ugly
RTBlog, Felicia Greiff - Monday, January 18, 2016
Apple iAd has cut its sales staff, BuzzFeed reported last Wednesday. Cat ...
- Rocket Fuel Hires New CMO, Ups Programmatic TV Efforts
MediaDailyNews, Wayne Friedman - Thursday, January 14, 2016
Programmatic/ad tech company Rocket Fuel has hired a new chief marketing offic ...
- Mediaocean Buys Aussie Software Provider Of Ad Financial Tech
Real-Time Daily, Felicia Greiff - Thursday, January 14, 2016
Mediaocean acquired an Australian software provider to offer global clients a streamlin ...
- A Conversation With PlaceIQ's CEO Duncan McCall
RTBlog, Felicia Greiff - Friday, January 15, 2016
PlaceIQ has snagged a $25 million Series D funding round. ...
- Yieldbot Becomes Profitable, Focuses On Mobile Location Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2016
First-party data from search or social and Web properties that tell bran ...
- How To Use Real-Time Data In Marketing Campaigns
Around the Net in Real-Time, Tobi Elkin - Thursday, January 14, 2016
Forbes contributor AJ Agrawal, CEO of Alumnify, Inc.,
explains the benefi ...
- WideOrbit's WO Programmatic Adds Deal ID Support
Real-Time Daily, Felicia Greiff - Thursday, January 14, 2016
WideOrbit, an ad management software provider, announced its WO Programmatic platform n ...
- Leveraging Moment Marketing To Drive Real Value
Real-Time Daily, Chris Emme - Wednesday, January 13, 2016
One of the themes emerging this year is moments marketing, which ...
- Pangis Becomes Xaxis COO -- And Most Powerful Woman In Programmatic
Real-Time Daily, Joe Mandese - Thursday, January 14, 2016
Nicolle Pangis, who began her career in a junior role at th ...
- Sizmek Earns Desktop, Mobile Web And In-App MRC Accreditation
RTBlog, Felicia Greiff - Thursday, January 14, 2016
Open ad management company Sizmek announced it now has desktop, mobile W ...
- Pinterest Recruits SparkPost for Real-Time Data-Driven Email Engagement
Email Marketing Daily, Jess Nelson - Wednesday, January 13, 2016
SparkPost, a cloud-based email marketing company, on Wednesday announced that Pinterest h ...
- Gruner + Jahr Marketing Arm Will Use PubMatic To Power Mobile Ads
Real-Time Daily, Felicia Greiff - Tuesday, January 12, 2016
G+J e|MS, marketing arm of European printer and publisher Gruner + Jah ...
- Introducing The BAM Index: Better Measure Of Bidder Potential
Real-Time Daily, Adam Soroca - Tuesday, January 12, 2016
The programmatic queries-per-second (QPS) arms race must end. Isn't the industry matu ...
- SpotX Announces Plans To Expand In Asia, Hires New JAPAC Managing Director
Real-Time Daily, Felicia Greiff - Wednesday, January 13, 2016
SpotX, a video inventory management platform headquartered in Denver, has announced ...
- Yahoo Canada Partners With Soho Media Solutions For Event-Triggered Ads
Real-Time Daily, Felicia Greiff - Wednesday, January 13, 2016
Yahoo Canada is partnering with Soho Media Solutions' advertising platform, InGame.Ad, ...
- Smart AdServer, Adsquare Partner To Help Publishers Segment Audiences
Real-Time Daily, Felicia Greiff - Wednesday, January 13, 2016
Audience management platform adsquare and programmatic platform Smart AdServer announced a partnersh ...
- Microsoft Pulse Gives Viewers Of State Of The Union Address A Voice
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 12, 2016
Microsoft Pulse has partnered with CNN, MSNBC, NBC Universo and Telemundo ...
- European SSP Improve Digital Launches Guaranteed Programmatic Product
Real-Time Daily, Felicia Greiff - Monday, January 11, 2016
Improve Digital, a European supply-side platform, has released a product intended ...
- Blab Upgrades Its Predictive Social Intelligence Platform
Real-Time Daily, Felicia Greiff - Monday, January 11, 2016
Blab, a Seattle-based analytics startup, announced an upgrade to its predictive soci ...
- Turn Off Your Blockers (Or Maybe You Shouldn't)
RTBlog, Felicia Greiff - Monday, January 11, 2016
Forbes' visitors recently received an unwanted proposition after turning off their ...
- Dentsu Buys Brazil's Navegg, Strengthens Real-Time Audience Delivery
MAD, Larissa Faw - Friday, January 8, 2016
Navegg has a database of over 250 million Internet users and specializ ...
- Appodeal Gets $3M To Grow Mobile App Programmatic Solution
Real-Time Daily, Felicia Greiff - Friday, January 8, 2016
Appodeal, a programmatic ad mediation service provider for mobile apps, announced ...