• by Felicia Greiff , January 14, 2016

Mediaocean acquired an Australian software provider, BCC AdSystems, to offer its global clients a streamlined financial system for media transactions.

BCC's tech will provide global workflow, billing and payments software so clients can plan, buy, manage and reconcile media anywhere in the world, according to a release from Mediaocean. The company said agencies will be able to run financials and reports on ROI in countries including China, India, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam. 

The collective sentiment on programmatic in Asia seems to be "full speed ahead!" as companies expand their presence in the Asia-Pacific region. Latest news includes SpotX's new JAPAC (Japan and the Asia-Pacific region) hire, and GroupM's new executives  in China and in Malaysia. Also, last month, data management platform Lotame hired a new managing director for the Asian Pacific (APAC) region in an effort to drive sales efforts and business growth in the region.

Still, the tech is new. An AppNexus study found 36% of APAC ad professionals said they know very little or nothing about how programmatic works. That's not unique to APAC. Today, research from the IAB UK pointed out that half of marketers are using mobile programmatic, but less than half of those adopters claim to have an understanding of the technology. 

In 2015, Mediaocean sold a majority stake to private equity firm Vista Equity Partners to “accelerate global growth and further drive product innovation for Mediaocean," as the companies were quoted then. See 2016 predictions from Mediaocean CEO Bill Wise and Meghan Grienenberger, VP of media operations at Mbuy, a division of Mediaocean.