- RetailMeNot, Swirl Partner for Big Beaconing at Retail
MobileShopTalk, Chuck Martin - Wednesday, May 6, 2015
The door to beaconing just swung open a lot wider. The mega-digital-offe ...
- Internet of Things' True Promise Is Real-Time Digital Marketing
London Blog, Sean Hargrave - Tuesday, May 5, 2015
Forget dishwashers arranging their own servicing appointment -- what about elevators th ...
- Twitter Shells Out $533 Million To Buy Ad Tech Firm TellApart
Real-Time Daily, Tyler Loechner - Thursday, April 30, 2015
Twitter this week announced it has acquired TellApart, an ad tech fi ...
- comScore's Pre-Bid Programmatic Data Now In 44 Countries
Real-Time Daily, Tyler Loechner - Monday, April 27, 2015
Earlier this year, comScore announced the launch of an "Industry Trust" initiati ...
- Kroger Buys Portion Of Dunnhumby, Launches New Analytics Venture
Real-Time Daily, Tyler Loechner - Monday, April 27, 2015
Retailing giant Kroger on Monday announced it has acquired a significant porti ...
- What Goes Up Must Come Down, Even If It Is Rocket Fueled
RTBlog, Joe Mandese - Thursday, April 23, 2015
The funny thing about rockets is sometimes they crash. Once a post ...
- Going Places: PlaceIQ Expanding Overseas
MoBlog, Erik Sass - Wednesday, April 22, 2015
Mobile data and cross-platform analytics firm PlaceIQ is launching a major internation ...
- Google DoubleClick Network Hit With More Malvertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 17, 2015
Researchers at Malwarebytes Labs have discovered another malvertising campaign, likely from t ...
- 37% of Large Retailers to Deploy Beacons This Year
MobileShopTalk, Chuck Martin - Friday, April 17, 2015
Many large and small retailers plan to deploy beacons this year b ...
- Matomy Buys 70% Of Ad Targeting, Email Marketing Firm Avenlo
Real-Time Daily, Tyler Loechner - Wednesday, April 15, 2015
Matomy Media Group, a supply-side platform (SSP) headquartered in Tel Aviv, Israe ...
- Linking Digital Ads To In-Store Visits Continues To Spread: Tapad, Placed Ink Deal
RTBlog, Tyler Loechner - Monday, April 13, 2015
Tapad, a cross-screen marketing technology provider, is the latest to offer markete ...
- Digital Outdoor Gets Real-Time -- At Last!
London Blog, Sean Hargrave - Friday, April 10, 2015
This time the digital outdoor industry cannot over-promise and under-deliver again Londone ...
- Real-time Video Is Off To The Races
Marketing: Entertainment, Doug Chavez - Thursday, April 9, 2015
"Pulp Fiction" had many great scenes between Jules and Vincent in Quent ...
- Location-Based Data Firm Gravy Raises $7.6M In Round Led By Gannett
Mobile Marketing Daily, Tyler Loechner - Thursday, April 9, 2015
Gravy, a location-based data analytics firm, on Thursday announced it has clos ...
- Attribution Firm Conversion Logic Raises $4M
Real-Time Daily, Tyler Loechner - Wednesday, April 8, 2015
Conversion Logic, a cross-channel attribution platform, on Wednesday announced it has clos ...
- Post-Rocket Fuel, Internet Ad Pioneer John Nardone Sets Sights Back On Sites, Joins Ad Server
Real-Time Daily, Joe Mandese - Tuesday, April 7, 2015
John Nardone, an early Internet media pioneer who went on to crea ...
- MarketShare Tunes Into Data And Attribution, Acquires DataSong
Real-Time Daily, Tyler Loechner - Wednesday, April 1, 2015
MarketShare, a marketing analytics firm, on Wednesday announced it has acquired DataSon ...
- Former MoPub CEO Payne Joins Metamarkets Board
Real-Time Daily, Tyler Loechner - Wednesday, April 1, 2015
Metamarkets, an analytics firm focused on serving programmatic marketers, this week announc ...
- SMG Launches Addressable TV Measurement Tool
Real-Time Daily, Tyler Loechner - Tuesday, March 31, 2015
Starcom MediaVest Group on Tuesday announced the launch of SMG Maps T ...
- Rubicon Project Acquires Intent-Based Marketing Firm Chango
Real-Time Daily, Tyler Loechner - Tuesday, March 31, 2015
Rubicon Project, a large ad tech firm and ad exchange, on Tuesd ...
- Programmatic Buys Expected To Jump 21% This Year, Ad Exec Plans Outpace Publishers
Real-Time Daily, Joe Mandese - Monday, March 30, 2015
Programmatic media-buying is growing fast, but in an apparent paradox, it ...
- The Consumer-Retailer Spread: Coupons, Deals & Finding Things
MobileShopTalk, Chuck Martin - Friday, March 27, 2015
When it comes to improving a consumer's shopping experience, it's not on ...
- Former Disney, AOL Exec Joins Qriously
Real-Time Daily, Tyler Loechner - Friday, March 27, 2015
Charles Gabriel, former chief advertising officer at Walt Disney's Maker Studios, h ...
- Unruly's New Targeting Tech Predicts Audience Emotions
Real-Time Daily, Tyler Loechner - Wednesday, March 25, 2015
Unruly, a video ad tech firm, on Wednesday announced new targeting featur ...
- Mediaocean Adds TV To Cross-Screen Advertising Mix Via 2 Partnerships
Real-Time Daily, Tyler Loechner - Thursday, March 26, 2015
Mediaocean is the latest ad firm to attempt to bring television in ...
- Amobee Adds Real-Time TV Data To Mobile Ad Exchange
Real-Time Daily, Tyler Loechner - Wednesday, March 25, 2015
Mobile ad firm Amobee on Tuesday announced a partnership that will s ...
- Magnetic Receives U.S. Patent For Programmatic Search Retargeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 25, 2015
Search retargeting company Magnetic has received a patent for its search retargeti ...
- Programmatic's 'Race To The Bottom' -- Publishers' Fight Back Begins
London Blog, Sean Hargrave - Monday, March 23, 2015
Publishers appear to be fighting back against programmatic's "race to the botto ...
- Google Fiber TV Ad Trials Test Real-Time Data
MediaDailyNews, Laurie Sullivan - Monday, March 23, 2015
TV measurement continues to rapidly change, but traditional gross ratings points th ...
- Programmatic TV Gets More 'Real-Time'
RTBlog, Tyler Loechner - Monday, March 23, 2015
AOL, one of a handful of ad tech players attempting to le ...