- Dataminr Raises $130M, Expands Verticals
Around the Net In Social Media & Marketing, Gavin O'Malley - Tuesday, March 17, 2015
Dataminr, a start-up that parses real-time information posted on social med ...
- Post-Purchasing Commerce As a Tap Away at SXSW Panel
MobileShopTalk, Chuck Martin - Tuesday, March 17, 2015
The focus on certain mobile commerce technologies sometimes can be used ...
- 'I' Newspaper Launches Real-Time Video Advertising Campaign
Around the Net In MAD London, Sean Hargrave - Monday, March 16, 2015
The Independent's sister newspaper, 'i,' will be launching a campaign that us ...
- Is This The Start Of Programmatic TV?
London Blog, Sean Hargrave - Monday, March 16, 2015
The "i" newspaper tv ad changes to fit in with the ne ...
- Havas Launches Socialyse Social Team
Around the Net In MAD London, Sean Hargrave - Friday, March 13, 2015
Havas Media Group (HMG) has created a new social unit, Socialyse, power ...
- Are Fraudsters Shifting To Video?
London Blog, Sean Hargrave - Thursday, March 12, 2015
Are fraudsters switching tactics to build bots that appear to be wor ...
- Consumers Conflicted About Privacy Vs. Personalization
Marketing Daily, Sarah Mahoney - Wednesday, March 11, 2015
Accenture reports that overall, about 60% of consumers want real-time promotions a ...
- Nielsen-eXelate Addresses Addressable TV: Real-Time With Forrester's Nail
RTBlog, Tyler Loechner - Thursday, March 12, 2015
Jim Nail, a principal analyst at Forrester Research, recently issued a no ...
- Omnicom's FleishmanHillard Strikes UGC Deal With News Corp.'s Storyful
MediaDailyNews, Joe Mandese - Wednesday, March 11, 2015
FleishmanHillard continues to expand its brand content chops, announcing a deal Tuesd ...
- Does #TheDress Show Yet Again That Charities Get Real-Time Social Better Than Brands?
London Blog, Sean Hargrave - Monday, March 9, 2015
Think about the big social phenomena and how many were created ...
- Industry Reacts Strongly To Nielsen/eXelate: Speaks Volumes About Future Of Planning, Buying
Real-Time Daily, Tyler Loechner - Thursday, March 5, 2015
Following Nielsen's announcement Wednesday that it is acquiring data management platform eXelat ...
- Salesforce Reaches For Predictive Decisions In Marketing Cloud
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 5, 2015
Salesforce moves into predictive analytics Thursday, releasing Marketing Cloud Predictive Decisions ...
- Mobile Display Impression Shares Growing
Online Media Daily, Laurie Sullivan - Tuesday, March 3, 2015
The performance of mobile banner advertisements doubled in Q4, with higher un ...
- Apple, IBM Extend App Partnership
Mobile Marketing Daily, Laurie Sullivan - Monday, March 2, 2015
Apple and IBM announced Monday at the Mobile World Conference a seri ...
- In-Stream Video Dominates Engagement, Completion Rates, Says PointRoll Report
RTBlog, Tyler Loechner - Tuesday, March 3, 2015
PointRoll, a Gannett company, has released its 2014 benchmarks report. Over 1 ...
- YP Automates Local And Mobile Search Buys For National Brands
SearchBlog, Laurie Sullivan - Tuesday, March 3, 2015
The first rule of search engine marketing is never say never. Indee ...
- IoT, Mobile & Connected Shoppers: Views from MIT
MobileShopTalk, Chuck Martin - Friday, February 27, 2015
One of major obstacles to mobile commerce is less the technology a ...
- What If 'The Dress' Were An Ad?
RTBlog, Tyler Loechner - Friday, February 27, 2015
For what it's worth, I think the dress is white and gol ...
- engage:BDR, Neustar Extend Offline Data To Online Ad Targeting
MediaDailyNews, Laurie Sullivan - Tuesday, February 24, 2015
engage:BDR has formed a partnership with Neustar that will allow advertisers ...
- Pay Attention To This: TV Engages People Half As Long As Digital, Nielsen Lab Study Finds
MediaDailyNews, Tyler Loechner - Wednesday, February 25, 2015
Consumers may tune into TV on a regular basis, but they mental ...
- Real-Time Analytics Firm Metamarkets Raises $15M
Real-Time Daily, Tyler Loechner - Tuesday, February 24, 2015
Metamarkets, a real-time analytics firm, on Tuesday announced it has closed ...
- The Noisy Programmatic Meeting Room
RTBlog, Tyler Loechner - Monday, February 23, 2015
Who is driving the conversation toward programmatic: Brands, agencies or tech vendor ...
- Qualia, BlueCava Partner For Real-Time Intent Targeting
MediaDailyNews, Laurie Sullivan - Monday, February 23, 2015
Qualia, which focuses on consumer intent targeting in real-time, will announce Mond ...
- Lego Wins The Oscars; NASA Jumps On 'Interstellar' Win
RTBlog, Tyler Loechner - Monday, February 23, 2015
Not everything was awesome for Lego last night -- the company cou ...
- Algorithms Should Optimize Effectiveness, Not Efficiency
Show Daily, Tyler Loechner - Monday, February 23, 2015
Jim Spaeth, partner at Sequent Partners, a brand and media metrics consultanc ...
- Vauxhall Corsa Outdoor Advertising Driven By Weather Conditions
Around the Net In MAD London, Sean Hargrave - Wednesday, February 18, 2015
Vauxhall Corsa has launched a first-of-its-kind outdoor ad campaign that uses real-ti ...
- How Consumers Reacted To Winter Storm Juno
RTBlog, Tyler Loechner - Monday, February 16, 2015
Winter storm Juno, the "historic" storm that didn't pack the punch ma ...
- The Enthusiast Network Unveils Private Marketplace, Propels Programmatic
MediaDailyNews, Erik Sass - Wednesday, February 11, 2015
TEN: The Enthusiast Network is embracing programmatic advertising sales with the laun ...
- Edmunds.com Goes Programmatic, Giving Non-Auto Brands More Ad Opportunities
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 11, 2015
Edmunds.com has rolled out a programmatic advertising platform that allows it ...
- Ad Industry Unveils New Anti-Piracy Program
Online Media Daily, Wendy Davis - Tuesday, February 10, 2015
A coalition of major ad industry groups are rolling out a n ...