- How Real-Time 'War Rooms' Are Like The Super Bowl Coin Toss
RTBlog, Tyler Loechner - Monday, February 9, 2015
"Real-time marketing" at this year's Super Bowl was less about reacting ...
- Oban Plants U.S. Stake Helping Brands Capitalize On Trillion-Dollar International Market
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 9, 2015
Oban Digital, a 10-year-old U.K.-based global digital marketing agency specializing in loc ...
- Metamarkets Enters Partnership With Factual For Location Data
Real-Time Daily, Tyler Loechner - Friday, February 6, 2015
Metamarkets, a real-time analytics firm, on Thursday struck a partnership with Factua ...
- Twitter Becomes Search-able (Again)
Search & Performance Marketing Daily, Tim Dunn - Friday, February 6, 2015
Twitter is about to get a huge boost in exposure for t ...
- Non-Human Traffic Not Rampant, Finds comScore, But It Still Plays A Role
RTBlog, Tyler Loechner - Thursday, February 5, 2015
For the vast majority of digital marketers, non-human traffic is not ...
- The Reign Of Real-Time
Marketing: Sports, John Rowady - Tuesday, February 3, 2015
Only two days removed from Super Bowl XLIX and there are ...
- Sweet Tweetings
Real MAD, Stan Mack - Monday, February 2, 2015
...
- Netmining, TVTY Sync Digital Ads With Super Bowl Spots
Real-Time Daily, Tyler Loechner - Friday, January 30, 2015
In a bid to sync Super Bowl ads with digital content, Netminin ...
- Unmetric's 'Event Pulse' Keeps Tabs On Real-Time Marketing
Real-Time Daily, Tyler Loechner - Friday, January 30, 2015
Unmetric has created a real-time marketing hub called "Event Pulse," where ...
- Real-Time Roundup Of Super Bowl XLIX: Brands Relied On Hashtags, Not Moments
RTBlog, Tyler Loechner - Monday, February 2, 2015
Rather than latching on to a single moment, each brand tried ...
- How To Win The Real-Time Super Bowl
MAD, Jason Burby - Thursday, January 29, 2015
Real-time social media activity by marketers can gain a lot of attentio ...
- 90% Of Marketers Think Personalization Is The Future
Real-Time Daily, Tyler Loechner - Thursday, January 29, 2015
Nearly all (90%) of marketers believe individualized marketing is the future, movi ...
- Microsoft, numberFire Using Big Data To Predict The Super Bowl
Real-Time Daily, Tyler Loechner - Thursday, January 29, 2015
Microsoft Bing has been using Big Data analytics to predict games througho ...
- Brands Prepping 'War Rooms' For Real-Time Marketing During Super Bowl
RTBlog, Tyler Loechner - Wednesday, January 28, 2015
Reuters notes that PepsiCo and Anheuser Busch will work with Twitter ...
- Google's Waze Real-Time Reporting App Criticized For Tracking Police
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 28, 2015
Real-time traffic reporting has made Google-owned Waze popular with drivers, but l ...
- PubMatic, Bidtellect Team For Native Programmatic
MediaDailyNews, Erik Sass - Tuesday, January 27, 2015
PubMatic, which provides programmatic ad technology, and Bidtellect, which specializes in nati ...
- Beaconing & the Internet of Everything
MobileShopTalk, Chuck Martin - Tuesday, January 27, 2015
Beaconing is one indicator of what a piece of the future ...
- Snapchat Story, Pre-Game Spot To Support New Mtn Dew Kickstart Flavors
Marketing Daily, Karlene Lukovitz - Friday, January 23, 2015
The line has become one of PepsiCo's most successful beverage introductions ...
- Microsoft Unveils HoloLens, Readies Next Phase Of Interactive Advertising With Holographs
MediaDailyNews, Laurie Sullivan - Thursday, January 22, 2015
Microsoft on Wednesday announced HoloLens, a wireless smart headset that blends holograp ...
- Turn Adds New 'Deal ID' Partners For Mobile, Video
Real-Time Daily, Tyler Loechner - Thursday, January 22, 2015
Demand-side platform Turn on Thursday added several new "Deal ID" integrations ...
- Ad Exchange Smaato Launches Mobile Ad Server
Real-Time Daily, Tyler Loechner - Wednesday, January 21, 2015
Smaato, a mobile ad exchange and supply-side platform (SSP), on Wednesday announc ...
- IAB Study: Programmatic Tech, Data Remain Daunting Challenge Marketers Will Overcome
MediaDailyNews, Laurie Sullivan - Tuesday, January 20, 2015
The rise of programmatic advertising has created additional pressure on marketers ...
- Mobile Attribution Firm AppsFlyer Raises $20M In Series B Round
Real-Time Daily, Tyler Loechner - Tuesday, January 20, 2015
Mobile attribution analytics company AppsFlyer on Tuesday announced it has raised $ ...
- Taykey Raises $15M, Rolls Out 'Trend-Based' Marketing Platform
Real-Time Daily, Tyler Loechner - Tuesday, January 20, 2015
Ad tech firm Taykey on Tuesday announced it has received $15 milli ...
- Adaptiv.io, Apsalar Ink Deal For Real-Time Cross-Platform Data Automation
Mobile Marketing Daily, Laurie Sullivan - Wednesday, January 14, 2015
Apsalar has partnered with Adaptiv.io to build out a cross-channel and cross-platfo ...
- Beaconing by Request Enters the Market
MobileShopTalk, Chuck Martin - Thursday, January 15, 2015
The different ways beacons are used continues to evolve. There is acti ...
- Brands Will Tinker With Bidding Algorithms In 2015, Says Millward
RTBlog, Tyler Loechner - Thursday, January 15, 2015
At the risk of beating a dead horse, Millward Brown has releas ...
- Google Delivers On Real-Time Translate Interpreter
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 14, 2015
Google will roll out during the next few days the latest versi ...
- In-Pocket, Phone Beaconing: Tapping into the Store Shopper
MobileShopTalk, Chuck Martin - Wednesday, January 14, 2015
Beacons are about to cause yet another new twist on in-store shoppin ...
- Reliance On Analytics To Grow As Data-Driven Marketing Drives Revenue, Report Says
Real-Time Daily, Tyler Loechner - Wednesday, January 7, 2015
Advertisers that have taken to data-driven marketing are nearly three times mo ...