- Intent-Based Marketing On The Rise: Yieldbot Passes 1 Billion User Sessions Milestone
Real-Time Daily, Tyler Loechner - Wednesday, January 7, 2015
Yieldbot, an ad server that relies on consumer intent to deliver ad ...
- Pre-Real-Time: Apple Watch Gets Programmatic Support Months Before Launch
RTBlog, Tyler Loechner - Tuesday, January 6, 2015
Apple had been relatively quiet in the programmatic space until late 201 ...
- Real-Time Analytics To Shift From 'Descriptive To Prescriptive'
RTBlog, Tyler Loechner - Monday, January 5, 2015
As if we needed to further muddy the acronym well, one ...
- Snapchat's $486M Round Should Have Marketers Attempting To Crack The 'Dark Social' Code
RTBlog, Tyler Loechner - Friday, January 2, 2015
Snapchat was supposed to be dead by 2013, or by 2014 ...
- Media Trends 2015: Precision TV, Everyday Memes, And Media With 'Pace And Purpose'
MAD, Larissa Faw - Wednesday, December 24, 2014
That's according to executives at Starcom MediaVest Group who live and breat ...
- 2015: Top 5 Predictions For Marketers
Marketing Daily, Josh Cohen - Tuesday, December 23, 2014
Everyone wants to be the first - to do something own-able f ...
- Oracle To Acquire Datalogix, Extend Data Cloud To Offline Purchases
Real-Time Daily, Joe Mandese - Monday, December 22, 2014
Oracle continues its ad technology shopping spree, announcing a deal this morni ...
- The Year In Re: View
MediaPost Weekend, Tyler Loechner - Saturday, December 20, 2014
"Viewability" may not have been the word of the year for 201 ...
- Facebook Ads Nearly Ruined My Christmas Gifts
RTBlog, Tyler Loechner - Thursday, December 18, 2014
How many holiday gift ideas have been spoiled beforehand because of retarget ...
- Fox Acquires Consumer Attention Market-Maker true[X], Vows To Keep It Independent
MediaDailyNews, Joe Mandese - Wednesday, December 17, 2014
21st Century Fox has agreed to acquire true[X], the company founded sev ...
- Ditto Labs Brings Image Recognition To Social Audience Targeting
Real-Time Daily, Tyler Loechner - Wednesday, December 17, 2014
Ditto Labs, an image recognition platform, on Tuesday announced an upgrade ...
- GroupM's Modi Partners With Videology For Programmatic TV
Around the Net in Real-Time, Tyler Loechner - Monday, December 15, 2014
WPP GroupM's "advanced TV" unit, Modi, has partnered with programmatic ad platfo ...
- Real-Time eMail Tactics
Research Brief, Jack Loechner - Tuesday, December 16, 2014
According a report from The Relevancy Group entitled Exploring The Benefits ...
- Microsoft Debuts Skype Translator
Around the Net in Mobile, Gavin O'Malley - Monday, December 15, 2014
Upon its soft launch -- at least for Spanish in the Engli ...
- Posterscope Launches Real-Time Outdoor Media Trading: Signs Outfront, Lamar From Supply-Side
Real-Time Daily, Joe Mandese - Friday, December 12, 2014
Dentsu Aegis Network's out-of-home agency Posterscope this morning unveiled what it clai ...
- New Technology Is Here To Save Your Impressions From Other Technology
RTBlog, Tyler Loechner - Friday, December 12, 2014
Video supply-side platform Altitude Digital has beefed up its platform with n ...
- Google AdX Tops RTB Quality Index
RTBlog, Tyler Loechner - Wednesday, December 10, 2014
Despite a recent study from Google noting that 56.1% of all impressio ...
- Microsoft Bing Pulse Takes On Real-Time Marketing Campaigns
SearchBlog, Laurie Sullivan - Wednesday, December 10, 2014
Microsoft recently launched Bing Pulse to provide real-time sentiment analysis at li ...
- On Understatements, Exaggerations And Billions Of Dollars Lost To Fraud
RTBlog, Tyler Loechner - Tuesday, December 9, 2014
A new report from the Association of National Advertisers and White O ...
- Heineken, Urban Daddy Surprise Consumers With 'Spark My Party'
Marketing Daily, Tanya Gazdik - Sunday, December 7, 2014
"Heineken's brand goal is to stimulate men to go outside their comfo ...
- Programmatic Ad Spend In Europe Increases 16% Quarter-Over-Quarter
Real-Time Daily, Tyler Loechner - Friday, December 5, 2014
Advertisers in Europe continue to adopt programmatic ad trading. European marketers spe ...
- Google, Mindshare Develop Real-Time Marketing Tool
MAD, Steve McClellan - Thursday, December 4, 2014
Called Search-As-Signal, the tool -- which will be incorporated with Mindshare's T ...
- American Family Insurance Gets Hyper-Local, Taps Programmatic For Video Campaign
Real-Time Daily, Tyler Loechner - Thursday, December 4, 2014
American Family Insurance, together with Mindshare, on Thursday announced a cross-screen vid ...
- The New 'Co-op' Isn't Retail Ad Budgets, It's Audience Data
Real-Time Daily, Joe Mandese - Friday, December 5, 2014
Marketing, especially the frequently cutthroat world of retail, has always been ...
- Real-Time With TubeMogul CMO Eadie On New Programmatic TV Platform
RTBlog, Tyler Loechner - Friday, December 5, 2014
TubeMogul this week launched a self-serve software platform for programmatic TV ...
- Microsoft Takes Audience 'Pulse,' Bing Now Visualizes Real-Time Feedback
Real-Time Daily, Tyler Loechner - Wednesday, December 3, 2014
Microsoft on Wednesday announced the general availability of Bing Pulse 2.0, ...
- 100 Xaxis Accounts To Use Datorama In 2015
Real-Time Daily, Tyler Loechner - Wednesday, December 3, 2014
Xaxis, GroupM's largest trading desk and audience-buying platform, has partnered with Datoram ...
- Everyone, Even Google, Has a Viewability Problem
RTBlog, Tyler Loechner - Thursday, December 4, 2014
Google released a new study this week that found that 56.1% ...
- Bing Pulse Lets Consumers Provide Real-Time Feedback On Live Events, TV Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 3, 2014
Media companies like CNN, Fox News, and MSNBC, as well as t ...
- Baileys And Guardian Labs Using Real-Time Data To Shape Content
Around the Net In MAD London, Sean Hargrave - Wednesday, December 3, 2014
Diageo and Guardian Labs are testing a new approach to branded conte ...