- Location Fraud: Highly Accurate, But Non-Human
Mobile Insider, Jonathan Lenaghan - Thursday, September 4, 2014
While it's easy to write off fraud as a rare occurrence a ...
- The Five Real Lessons The Ice Bucket Challenge Offers Digital Marketers
London Blog, Sean Hargrave - Tuesday, September 2, 2014
Sometimes digital marketers can concentrate on pointless questions and ignore the re ...
- Nielsen: Brands Targeting Online More Narrowly, Missing Greater Share Of Intended Targets
MediaDailyNews, Joe Mandese - Tuesday, September 2, 2014
While the ad industry has embraced conventional audience ratings as a meth ...
- Ex-Rocket Fuel Exec Phillips Joins Sociomantic As North America VP Of Sales
Real-Time Daily, Tyler Loechner - Tuesday, September 2, 2014
Sociomantic, an ad retargeting firm, on Tuesday announced the appointment of Pri ...
- 2014 Summer Roundup: The Programmatic Space
RTBlog, Tyler Loechner - Friday, August 29, 2014
Summer is crawling to its unofficial close -- Labor Day is Mond ...
- Real-Time With Live Nation's Finnegan, Levine On Entering Programmatic Marketplace
RTBlog, Tyler Loechner - Thursday, August 28, 2014
Live Nation, a live events promotion company, this week announced the appointme ...
- Online Real Estate Searches Represent Golden Opportunity For Local Businesses, Brands
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 27, 2014
A recent study from Google suggests new homeowners and those shopping f ...
- Lenovo's 'Tough Season' Is Back, And Bigger
Marketing Daily, Aaron Baar - Monday, August 25, 2014
Having attracted 13.5 million views last year, Season Two of the mockumenta ...
- Despite Recent Slowdown, U.S. Ad Economy Poised To Expand At Fastest Rate In A Decade
MediaDailyNews, Joe Mandese - Tuesday, August 26, 2014
Despite an apparent slowdown in the expansion of the advertising economy ...
- The Big Real Time Data Confusion
Online Media Daily Europe, Volker Ballueder - Monday, August 25, 2014
It is digital, computers for that matter, that can help us figu ...
- Facebook 'And' Twitter, Not 'Versus'
RTBlog, Tyler Loechner - Monday, August 25, 2014
Last week's Social Media Insider Summit and Mobile Insider Summit both touch ...
- ESPN Debuts Score App For Pepple Smartwatch
Around the Net in Mobile, Gavin O'Malley - Friday, August 22, 2014
Telegraphing its plans for the wearable marketplace, ESPN just unveiled a real-ti ...
- Rovio Testing 'Programmatic Direct'
Around the Net in Real-Time, Tyler Loechner - Thursday, August 21, 2014
The Drum has reported that Rovio, makers of Angry Brids, is testi ...
- The Beaconing Experience: Moving Mobile Commerce Beyond the Coupon
MobileShopTalk, Chuck Martin - Friday, August 22, 2014
Beaconing is going to be a very big deal in mobile commerc ...
- Business Insider Takes Programmatic Private, Builds Exchange With Rubicon
Real-Time Daily, Tyler Loechner - Thursday, August 21, 2014
Business Insider this week announced it has partnered with Rubicon Project ...
- 'Real-Time' Marketers: Personalize Away, But Stay Out Of #Personal Space
RTBlog, Tyler Loechner - Friday, August 22, 2014
Real-time marketers want to be with it. They want to tweet abo ...
- Making Measurement Matter At Kellogg
Marketing Daily, Ken Beaulieu - Thursday, August 21, 2014
Aaron Fetter, director of the Insights and Analytics Solutions Center at Kellog ...
- Location-Based Marketing Needs Smarter App Development
Mobile Insider, Sean Bowen - Thursday, August 21, 2014
The world of location-based data demands application performance and speed at scal ...
- Back-to-School Shoppers & Real-Time Deals
MobileShopTalk, Chuck Martin - Thursday, August 21, 2014
With back-to-school shopping in full swing, there's a flood of new resear ...
- Mindshare NA In Pact With Percolate
MAD, Steve McClellan - Tuesday, August 19, 2014
WPP's Mindshare North America has struck a non-exclusive deal with content marketi ...
- IgnitionOne Works With AI To Perfect The Art Of Paid-Search Bid Optimization
SearchBlog, Laurie Sullivan - Wednesday, August 20, 2014
Predictive bid optimization will change search marketing -- but not the predicti ...
- Google's 10-Year IPO And The Parallel Between AdWords And Dutch Auction
SearchBlog, Laurie Sullivan - Tuesday, August 19, 2014
Is there a correlation between Google's use of Dutch auction when taki ...
- McDonald's Goes Real-Time Mobile to Drive Store Traffic
Around the Net in mCommerce, Chuck Martin - Monday, August 18, 2014
McDonald’s, already a leading mobile marketer, kicked up its efforts a not ...
- Time-Shifting Increases, Live Viewing Doesn't, In Most Of Largest Nielsen Markets
Around the Net in Video, P.J. Bednarski - Monday, August 18, 2014
With the fall season not far from starting, the latest research sho ...
- The Quick And The Dead: Challenges To Achieving Real-Time Mobile Marketing Agility
Mobile Insider, Carin van Vuuren - Friday, August 15, 2014
The digital customer experience now encompasses interaction across devices at various poin ...
- Beacons: Coming to a Mannequin Near You
MobileShopTalk, Chuck Martin - Friday, August 15, 2014
Thanks to beacons, mannequins are becoming live, interactive shopping locations. As wi ...
- Just For You: Dynamic Yield Delivers Personalized Sites
MAD, Larissa Faw - Tuesday, August 12, 2014
Dynamic Yield, an automated real-time content optimization engine, is launching a platfo ...
- Apple Siri Inventors Build AI Into Viv Labs Platform
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 12, 2014
Apple Siri, Google Now, and Microsoft Cortana have some serious competition. T ...
- Surely Second-Screener Social Success Is 'Reactive,' Not 'Real-Time'?
London Blog, Sean Hargrave - Tuesday, August 12, 2014
The term "real time" is already the first name on the te ...
- Bing Powered SNIPP3T App Satisfies Urge For Celebrity News
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 11, 2014
Searching for the latest news on George Clooney, Jay Z or Prin ...