- VivaKi Quality Ad Placement Tool Sources Inventory Based On Metrics, Viewability
MediaDailyNews, Laurie Sullivan - Thursday, September 25, 2014
Publicis Groupe's VivaKi on Thursday launched a tool to evaluate ad placemen ...
- Integral Launches Tool To Measure Impact Of Viewability Rates
Real-Time Daily, Tyler Loechner - Friday, September 26, 2014
Integral Ad Science on Friday announced the launch of Causal Impact, ...
- Wenner Media Taps iSocket For 'Programmatic Direct' Tech
Real-Time Daily, Tyler Loechner - Wednesday, September 24, 2014
Wenner Media, publisher of "Rolling Stone," "Us Weekly" and "Men's Journal," th ...
- Millennial To Buy Nexage For $108M, Bolsters Programmatic
Mobile Marketing Daily, Mark Walsh - Tuesday, September 23, 2014
Aiming to ramp up its programmatic trading technologies, mobile ad firm Millenni ...
- SocialFlow Updates Publisher Platform, Emphasizes 'Real-Time' Aspect Of Social
Real-Time Daily, Tyler Loechner - Tuesday, September 23, 2014
Serving as further evidence that "real-time" is becoming synonymous with social med ...
- MediaLink 'Demonstrates Focus' On Programmatic, Hires Former Omnicom Exec Spiegel
Real-Time Daily, Tyler Loechner - Monday, September 22, 2014
MediaLink, an influential marketing and media consultancy, on Monday announced the appointme ...
- Retargeting Derailed By Faulty Attribution, Viewability, Click Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 23, 2014
Retargeting has been cited as one of the most powerful performance marketi ...
- WPP's Sorrell Says In-House Programmatic Buying A 'Temporary Phenomenon'
Around the Net in Real-Time, Tyler Loechner - Friday, September 19, 2014
According to the Wall Street Journal, WPP's CEO Martin Sorrell believes markete ...
- Digital Fueling Global Ad Expansion, Traditional Media Continue To Erode
MediaDailyNews, Joe Mandese - Monday, September 22, 2014
Global ad spending is back on a healthy expansion track, and mu ...
- WPP Divests Ad Servers, Invests In AppNexus: Will Focus On Data And Software
Real-Time Daily, Joe Mandese - Monday, September 22, 2014
After years of struggling with the fundamental ad technology question -- ...
- Real-Time Automation, In-App Tracking Comes To Affiliate Marketing
SearchBlog, Laurie Sullivan - Monday, September 22, 2014
Affiliate marketing continues to play catch-up with search when it comes ...
- Universal Music Taps NetBase for Social Monitoring
The Social Graf, Erik Sass - Friday, September 19, 2014
They've got friends in low places, and now they have a bett ...
- Twitter Focused On Audience-Targeting, Better Creative
RTBlog, Tyler Loechner - Thursday, September 18, 2014
Twitter has become synonymous with "real-time marketing" -- at least, or may ...
- CPG Brands Adopting Programmatic, Now Second Behind Retail
Real-Time Daily, Tyler Loechner - Tuesday, September 16, 2014
While Retail companies continue to be the biggest spenders in the programmat ...
- IAB Unveils Anti-Fraud Effort, Forms Working Group
MediaDailyNews, Joe Mandese - Tuesday, September 16, 2014
In an effort to make online advertising a safer place, the Interacti ...
- ShopIgniter Named Twitter Creative Performance Partner, Revamps Platform
Real-Time Daily, Tyler Loechner - Monday, September 15, 2014
ShopIgniter, the social mobile ad firm acquired by Mixpo earlier this mont ...
- Microsoft Creates Bing App-Linking Team, Looks To Boost Location Targeting, Ad Scheduling
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 15, 2014
Microsoft will make location targeting and ad scheduling improvements to Bing A ...
- Google Acquires Polar, Mobile Opinion Technology, For Google+
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 12, 2014
Google has paid an undisclosed sum to acquire Polar, a startup wi ...
- Vindico Offers Viewability Measurement Tech To Publishers For Free
Real-Time Daily, Tyler Loechner - Wednesday, September 10, 2014
In a bid to help boost the quality of digital video advertisin ...
- Programmatic Backlash - The 5 Questions Brands Want Agencies To Answer
London Blog, Sean Hargrave - Tuesday, September 9, 2014
Today's news from the World Federation of Advertisers that nearly three ...
- Think Before You Tweet: Hashtags Are Not Invitations
RTBlog, Tyler Loechner - Tuesday, September 9, 2014
"A million apologies. Did not read what the hashtag was about befo ...
- Robots In Marketing Are Great, But Humans Still Need To Chaperone
Real-Time Daily, Arthur Muldoon - Friday, September 5, 2014
There is a particular school of thought in ad tech that espous ...
- Neustar Taps comScore For vCE Ratings, Viewability Measurement
Real-Time Daily, Tyler Loechner - Friday, September 5, 2014
Neustar has partnered with comScore to bring validated Campaign Essentials (vCE) ...
- Real-Time With Huge's McCaffrey On Real-Time Marketing
RTBlog, Tyler Loechner - Monday, September 8, 2014
At MediaPost's recent Mobile Insider Summit in Lake Tahoe, Calif., I h ...
- Russia's Search Engine Yandex Gains Marin Support In Midst Of Political Turmoil
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 8, 2014
Political turmoil in Russia has not stopped U.S. and European companies fr ...
- 10% Of Digital Media Now Going Through Programmatic; Agency Trading Desk Usage Declines
MAD, Steve McClellan - Thursday, September 4, 2014
That's according to a new study by the World Federation of Advertiser ...
- MasterCard's Jankowski: The CPM Isn't Dead, Programmatic Will Continue To Grow
MediaDailyNews, Joe Mandese - Friday, September 5, 2014
In a freewheeling conversation that touched on everything from the role ...
- More Loyalty Coupons Coming to a Store Near You
MobileShopTalk, Chuck Martin - Friday, September 5, 2014
More routine shopping activity is migrating to mobile. As consumers continuously sh ...
- Programmatic Video Private Exchange Use In U.S. Surges Another 140%
Real-Time Daily, Tyler Loechner - Friday, September 5, 2014
The amount of pre-roll video inventory available for programmatic buying increased 1 ...
- Google, EA Partner To Help NFL Game Fans Create Custom Gif Ads in Real-Time
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 4, 2014
EA Sports has partnered with Google to promote its flagship Madden footba ...