Commentary

Think Before You Tweet: Hashtags Are Not Invitations

“A million apologies. Did not read what the hashtag was about before posting.”

I feel like this blog post could start and end with that quote from DiGiorno Pizza’s official Twitter account because it speaks for itself, but I’ll expound for those who are interested.

DiGiorno noticed that #WhyIStayed was trending on Twitter, and as per their excuse, took it as an open invitation to pump their brand. The tweets first came to my attention via a News.Mic article. (#WhyIStayed is a “sign of solidarity for Janay Palmer, wife of Baltimore Ravens running back Ray Rice, after a TMZ released a leaked video of Rice knocking Palmer unconscious last February,” News.Mic notes.)

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DiGiorno’s excuse is so #facepalm worthy that it’s hard to wrap my head around: Hashtags on Twitter are literally links that take you directly to content that should give you a pretty solid idea of what the hashtag is about.

But that takes time, doesn’t it? And who has time for time when it comes to real-time?

We have officially seen too many “real-time marketing” tweets flop because the tweeters didn’t take the time to do a little bit of research.

1 comment about "Think Before You Tweet: Hashtags Are Not Invitations".
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  1. Kathryn Gorges from Essentials 3, September 9, 2014 at 7:52 p.m.

    Good call :) 'We don't have time to figure out how to really connect, so we're going to just jump on the next thing flying by...oops, sorry...'

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