- Horizon Media Signs On To Standard Media Index
MAD, Larissa Faw - Friday, August 8, 2014
SMI now captures 80% of total U.S. agency spend, coming exclusively fr ...
- Mobile Shoppers & the Act of Beaconing
MobileShopTalk, Chuck Martin - Monday, August 11, 2014
Beaconing has been the missing piece in the mobile shopping puzzle. Thou ...
- Search Marketing Demonstrates How Data Supports Programmatic Premium Branding Campaigns In-House
SearchBlog, Laurie Sullivan - Monday, August 11, 2014
Programmatic ad buying began with search engine marketing. Data introduced programmatic audien ...
- Big Data Startup Adatao Nabs $13M
Around the Net in Real-Time, Gavin O'Malley - Friday, August 8, 2014
Big data startup Adatao just raised about $13 million in a Seri ...
- McNutt Crosses Over: Ex-Drawbridge Exec Named CMO Of Adaptive Media
Real-Time Daily, Tyler Loechner - Wednesday, August 6, 2014
Adaptive Media, a supply-side platform (SSP), is expected to Thursday announce t ...
- Industry Reacts To Rocket Fuel's Acquisition Of [x+1]
RTBlog, Tyler Loechner - Thursday, August 7, 2014
This week, Rocket Fuel announced its intention to acquire [x+1] for rough ...
- BuzzFeed Taps Coleman As President
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, August 6, 2014
BuzzFeed has tapped former Huffington Post head Greg Coleman as its n ...
- Domino's Goes Real-Time With X-Factor
Around the Net In MAD London, Sean Hargrave - Wednesday, August 6, 2014
Domino's is running a series of ecommerce and real-time promotions to ma ...
- ChoiceStream Launches Real-Time Analytics Hub
Real-Time Daily, Tyler Loechner - Tuesday, August 5, 2014
ChoiceStream, a demand-side platform (DSP), on Tuesday announced the launch of ...
- Mobile Deals for Those Who Want Them
MobileShopTalk, Chuck Martin - Tuesday, August 5, 2014
Mobile commerce is becoming available wherever and whenever a consumer wants i ...
- World Cup Winners Scored With Real-Time Relevance
MAD, Larissa Faw - Friday, August 1, 2014
The World Cup Final had 32.1 million tweets sent during the mat ...
- Epsilon Taps Movable Ink For Email Tech
Real-Time Daily, Tyler Loechner - Thursday, July 31, 2014
Marketing agency Epsilon announced it has partnered with Movable Ink, an ema ...
- Jivox Study Identifies Data Challenges For Multiscreen Campaign Investments
SearchBlog, Laurie Sullivan - Friday, August 1, 2014
Investments in multiscreen advertising continue to rise, but a study from Jiv ...
- Subway Leverages Fogle Cameo In 'Sharknado 2'
Marketing Daily, Karlene Lukovitz - Thursday, July 31, 2014
For weeks leading up to the premiere, Subway -- which describes Fogle ...
- Yahoo Launches Upgraded Yahoo Finance App
Mobile Marketing Daily, Mark Walsh - Wednesday, July 30, 2014
Yahoo has unveiled an updated version of one of its core properti ...
- Consumers Agree To Mobile Location Tracking For Specific Reasons
SearchBlog, Laurie Sullivan - Thursday, July 31, 2014
Marketers have work to do when it comes to convincing consumers ...
- Palantir Buys Poptip, Ups Brand Data Capacity
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, July 30, 2014
In an effort to improve its social bona fides, data search fi ...
- Advertisers Advised On Data Rights With Trading Desks
Around the Net In MAD London, Sean Hargrave - Wednesday, July 30, 2014
ISBA, the association for British advertising, is to advise advertisers on tighteni ...
- Twitter On Solid Ground To Continue Growth After World Cup
London Blog, Sean Hargrave - Wednesday, July 30, 2014
Twitter has finally done it -- a quarter it can be pro ...
- Dunkin' In Multi-Element 'Shark Week' Partnership
Marketing Daily, Karlene Lukovitz - Tuesday, July 29, 2014
According to Hill Holliday VP director of experience design Jamie Scheu, th ...
- Beacons, Beacons, Everywhere Beacons
MobileShopTalk, Chuck Martin - Wednesday, July 30, 2014
Beacons are coming to a store near you, in a big wa ...
- Now Madison Avenue's Traders Can Trade Wall Street's, Data Makes Financial Pros A Biddable Commodity
Real-Time Daily, Joe Mandese - Wednesday, July 30, 2014
In what may be the most ironic development since Madison Avenue beg ...
- Lord & Taylor, Hudson's Bay Go Big on Beacons
MobileShopTalk, Chuck Martin - Monday, July 28, 2014
I went beacon shopping over the weekend. While many retailers have be ...
- AOL Names Martinez Global Head Of Video Sales
Real-Time Daily, Tyler Loechner - Friday, July 25, 2014
AOL has announced the appointment of Marta Martinez as global head ...
- NEW! Heineken, Fred Armisen Offer New Yorkers 'Routine Interruptions'
Out to Launch, Amy Corr - Wednesday, July 23, 2014
Here's a fun reason to step out of your comfort zone, wh ...
- Real-Time Marketing at the World Cup: What Worked, What Didn't, And What We Learned
Real-Time Daily, Dee Anna McPherson - Thursday, July 24, 2014
The 2014 FIFA World Cup has come to a close, much ...
- What's A Math Man's Data Capacity?
RTBlog, Tyler Loechner - Thursday, July 24, 2014
Plenty of questions about data have been asked at OMMA Display ...
- LinkedIn's Direct Sponsored Content Allows Brands To Personalize Messages
Social Media & Marketing Daily, Gavin O'Malley - Thursday, July 24, 2014
Expanding its native ad strategy, LinkedIn is now giving brands the abili ...
- BIZ DEV: Giant Spoon Scoops Up Keek's Media And Marketing Account
Accounts on the Move, Amy Corr - Tuesday, July 22, 2014
Keek, a mobile video social network, awarded its media and marketing accou ...
- Expion Relaunches Social Marketing Platform: Integrates Data, Offers More Customized View
MediaDailyNews, Joe Mandese - Wednesday, July 23, 2014
Silo-like thinking can be the bane of any form of marketing th ...