- PRN Rebrands As Izon Media, Extends Cross-Platform Reach
MediaDailyNews, Erik Sass - Monday, October 1, 2012
Premier Retail Networks, which operates in-store media channels for major retail chain ...
- SET Rebrands To Refine Ad Targeting For Clients
Online Media Daily, Laurie Sullivan - Tuesday, July 31, 2012
Attempting to make online video ad buying similar to television, Affine Syste ...
- TBWA Revamps Digital Ops Into DAN
Online Media Daily, Steve McClellan - Friday, June 22, 2012
Omnicom global ad agency TBWA is reorganizing its 700-person-strong digital operations in ...
- JustAnswer Rebrands As Pearl.com
Online Media Daily, Gavin O'Malley - Tuesday, June 19, 2012
Say goodbye to Q&A site JustAnswer, and hello to its latest iteratio ...
- Just Rebrands As Carat Enterprise, Specialty Focus
MediaDailyNews, Steve McClellan - Tuesday, June 12, 2012
Just International, the Aegis Media London-based business-to-business media agency, has been rebrand ...
- Yahoo, Microsoft Promise To Support SMBs With New Services
Online Media Daily, Laurie Sullivan - Wednesday, May 2, 2012
Yahoo and Microsoft have added small- and medium-sized business services, each launchi ...
- ZenithOptimedia Enlivens Brand, Brings 'ROI Agency' To Life
MediaDailyNews, Steve McClellan - Monday, April 23, 2012
ZenithOptimedia Group is refreshing its marketplace branding with the new addition ...
- Read It Later Rebrands As Pocket
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, April 17, 2012
Say goodbye to Read It Later, and hello to Pocket. Yes, t ...
- Baked In: Girl Scouts Continue To Rebrand, Launch Online and In-Mall Effort
Online Media Daily, Gavin O'Malley - Tuesday, August 3, 2010
Hoping to engage a new generation of young women, Girl Scouts ...
- AOL Sends MapQuest In A Fresh Direction
Online Media Daily, Gavin O'Malley - Tuesday, June 29, 2010
AOL on Tuesday relaunched MapQuest with a new "brand identity" and featur ...
- Kodak Builds Social Into Camera, Highlights Search, YouTube In Campaign.
SearchBlog, Laurie Sullivan - Tuesday, April 27, 2010
Search engine marketing has become a bigger piece of Kodak's overall marketi ...
- If You're Going To Rebrand, Do It Well
Around the Net In Brand Marketing, Thom Forbes - Friday, April 16, 2010
At the top of Bianca Male's list of recent rebranding disasters ...
- Rebranded IFC: New Comedy Lineup Is 'Slightly Off'
MediaDailyNews, Fern Siegel - Tuesday, March 23, 2010
IFC is pushing its 2010-11 programming slate with a new tagline: "Alwa ...
- AOL Relaunches Food Vertical
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, March 17, 2010
Still focused on fleshing out niche content verticals, AOL has overhauled i ...
- Digg: Relaunch Will Expand Our Appeal
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, March 17, 2010
Hoping to revive its digital darling status, social news site Digg ...
- Calgon Rebrands Bath And Body Care Line
Marketing Daily, Tanya Gazdik - Monday, December 21, 2009
"We have not yet officially announced our media mix, but will ...
- After Mickey's Makeover, Less Mr. Nice Guy
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 5, 2009
Concerned that Mickey Mouse has become more of a corporate symbol th ...
- MSN Relaunches With Focus On Social And Local
Online Media Daily, Gavin O'Malley - Wednesday, November 4, 2009
A year in the making, MSN Wednesday is expected to debut ...
- Yahoo Unveils Rebranding Campaign
Online Media Daily, Mark Walsh - Wednesday, September 23, 2009
As expected, Yahoo Tuesday formally unveiled its new global brand campaign center ...
- One Big Sigh...
Media Magazine, Daniel Frankel - Tuesday, July 14, 2009
The consumer discord hasn't risen to the level of New Coke, b ...
- Microsoft Faces Bing Challenge
Online Media Daily, Laurie Sullivan - Thursday, May 28, 2009
Despite the hoopla surrounding Bing, Microsoft's clean-looking "decision engine," unveiled by C ...
- Coming in With a Bing
Online Media Daily, Laurie Sullivan - Thursday, May 28, 2009
Microsoft CEO Steve Ballmer announced the release of Microsoft's new search engin ...
- MPMA Becomes Billetts America, Offers New Services
MediaDailyNews, - Thursday, June 12, 2008
Media Performance Monitor America (MPMA) is going back to its roots a ...
- Processed, Pressed and Pissed
OMMA Magazine, Joan Voight - Wednesday, May 21, 2008
Young YouTubers viewing SPAM-themed parodies by Weird Al Yankovic and Monty Pyth ...
- What Lips My Lips Have Kissed
OMMA Magazine, Joan Voight - Wednesday, May 21, 2008
Admit it, whether or not a chunk of pink SPAM meat wi ...
- Web Site in the Window
OMMA Magazine, Christine Champagne - Monday, April 4, 2011
Barneys New York is undergoing a physical and a virtual makeover und ...