- BrightTag Rebrands To Signal, Addressing How Brands Connect
MediaDailyNews, Laurie Sullivan - Friday, June 20, 2014
BrightTag has rebranded to Signal after acquiring the Chicago rival last mont ...
- Design Bridge Rebrands Hellmann's
MAD, Larissa Faw - Thursday, June 5, 2014
The mayonnaise brand, now over 100 years old is refreshing its lo ...
- WE tv Rebrands, Promotes Common Interests
MediaDailyNews, Wayne Friedman - Tuesday, June 3, 2014
Cable network WE tv's new branding effort looks to move beyond i ...
- John Hancock Wins IAC Award For Re-Branding Campaign
Bay State Blog, Val Brickates Kennedy - Thursday, May 8, 2014
John Hancock has won two marketing industry awards for its rebranding campai ...
- Glam Starts The Day One Way, And Ends In A New Mode
VidBlog, P.J. Bednarski - Tuesday, April 29, 2014
Glam Media promised to do something at its NewFronts presentaton that nobo ...
- Mars Rebrands, Plans Expansion
MAD, Larissa Faw - Wednesday, April 16, 2014
The agency known for its shopper-marketing expertise is changing its name fr ...
- Agency Rebrands, Can't Explain What the Hell It Does
Mediapsssst, Richard Whitman - Monday, April 7, 2014
But it has something to do with human connection, discovery, curiosity, innovati ...
- Ryanair Seeks New Agencies To Ram Home TV Ad Message That It Has Changed
Around the Net In MAD London, Sean Hargrave - Friday, March 28, 2014
Ryanair has a new public face to coincide with its advertising ...
- Adland's Best Opportunity In Years? Make People Like Ryanair!
London Blog, Sean Hargrave - Friday, March 28, 2014
It's the gig you've been waiting for. Ryanair wants to be ni ...
- Lidl's Advertising Strategy Turnaround From Price To Quality Sparks Boardroom Oustings
Around the Net In MAD London, Sean Hargrave - Monday, March 24, 2014
Lidl's new advertising campaign marks a dramatic shift in focus for t ...
- MDC Partners Restructures Its Media Operation, Hires Cass To Run It
MAD, Steve McClellan - Wednesday, March 5, 2014
The holding company has rebranded its media management arm and merged t ...
- Do Search Terms Reflect What Consumers Think Of Your Brand?
SearchBlog, Laurie Sullivan - Wednesday, February 26, 2014
Do brand identities match what consumers think of them? It's an Interesti ...
- HLN Rebrands, Skews To Younger Demos
MediaDailyNews, Wayne Friedman - Monday, February 10, 2014
Looking to kick-start CNN's sister network's fortunes, HLN is rebranding -- ...
- Fallon Health Launches Re-Branding Ad Campaign From DeVito/Verdi
Around the Net In MAD Boston, Val Brickates Kennedy - Monday, February 3, 2014
Fallon Community Health Plan, the Worcester-based health care insurer, said it ...
- Telelatino Rebrands As Univision Canada
MediaDailyNews, Erik Sass - Tuesday, January 28, 2014
Univision is bringing Spanish-language programming to Canada, thanks to a licensing agreeme ...
- Sundance Rebrands Name To Boost Original Content
MediaDailyNews, Wayne Friedman - Monday, January 27, 2014
Altering its brand name so its graphic look reflects more TV-style programmin ...
- Discovery Rebrands Military Channel Into American Heroes Channel
MediaDailyNews, Wayne Friedman - Friday, January 10, 2014
Shifting more network brand associations, Discovery Communications will change the name T ...
- New Adland Giant: Uni Global Advert Com
Mediapsssst, Richard Whitman - Friday, November 1, 2013
It even has an office in Antarctica where a few people ha ...
- I'm Going To Puke In The Company Of Others
Mediapsssst, Richard Whitman - Wednesday, October 2, 2013
And the award for Full-Of-Yourself Rebranding Of The Year goes to...And ...
- Rebranding: How HomeAdvisor Quickly Recovered In Search Engine Ranking, Paid Search
SearchBlog, Laurie Sullivan - Thursday, September 19, 2013
HomeAdvisor has rebranded from ServiceMagic, and redesigned the Web site to foc ...
- YieldMetrics Rebrands To Adomic, Reflects Rising RTB Ad Spending
Online Media Daily, Laurie Sullivan - Thursday, July 25, 2013
YieldMetrics will rebrand to Adomic next week, emphasizing the company's focus ...
- Reynolds To Focus On E-Cigs
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 14, 2013
Reynolds American is about to double down on electronic cigarettes. The Winston-Sale ...
- Gospel Music Channel Revamped As UP
MediaDailyNews, Wayne Friedman - Tuesday, March 5, 2013
The 8-year-old cable network GMC TV looks to broaden its religious-themed entertainme ...
- MoMinis Rebrands As PlayScape
Online Media Daily, Fern Siegel - Thursday, February 7, 2013
Mobile game publisher MoMinis is rebranding with a new name and lo ...
- Havas Reorganizes Media, Eliminates MPG and Media Contacts As Brands
Raw, Steve McClellan - Thursday, January 17, 2013
Havas is retiring its MPG and Media Contacts monikers as client-facing brand ...
- Wilen Media Rebrands As Wilen New York
MediaDailyNews, Fern Siegel - Tuesday, January 8, 2013
Wilen Media, an operating affiliate of the Wilen Group, has officially chang ...
- Infiniti: Here Comes Q, There Goes, M, G, FX
Marketing Daily, Karl Greenberg - Monday, December 17, 2012
Infiniti is changing car nomenclature. Gone are like "M", "G" and "F ...
- Man Hunt: Telefutura Is Transformed Into UniMas
MediaDailyNews, Wayne Friedman - Monday, December 3, 2012
Another young-skewing Spanish-language network is getting a new name, as well ...
- Ascentium Rebrands As Smith
Online Media Daily, Steve McClellan - Monday, November 19, 2012
Digital marketing agency Ascentium has re-branded itself Smith, following the full integrati ...
- Quaker Renames Snacks Line
Marketing Daily, Karlene Lukovitz - Monday, October 22, 2012
Quaker's snacks line has been renamed and given new packaging. ...