- DLKW Lowe To Rebrand As Mullen Lowe London
Around the Net In MAD London, Sean Hargrave - Thursday, July 9, 2015
DLKW Lowe is to rebrand as Mullen Lowe London following the merg ...
- Wonga Returns To Advertising With More Responsible Brand Messaging
Around the Net In MAD London, Sean Hargrave - Tuesday, May 19, 2015
Short-term loan provider Wonga is attempting to arrest a recent decline ...
- Rebrand or Redirect?
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 8, 2015
Rand Fishkin offers guidance to marketers on whether its better to rebrand or redire ...
- TfL Open To More Tube Station Takeovers
Around the Net In MAD London, Sean Hargrave - Tuesday, April 28, 2015
Having temporarily renamed Canada Water station to Buxton Water to celebrate i ...
- Porto Briefly
Real MAD, Stan Mack - Monday, April 20, 2015
...
- Sunny Delight Seeks Agency For Relaunch
Around the Net In MAD London, Sean Hargrave - Wednesday, April 1, 2015
Sunny Delight, the fruit juice-style drink, is looking for an agency ahe ...
- Robinsons Chases Mature Squash Drinkers
Around the Net In MAD London, Sean Hargrave - Wednesday, April 1, 2015
Robinsons is positioning itself as the "next best thing" to water ...
- Vue Chooses Joint For Brand Revamp
Around the Net In MAD London, Sean Hargrave - Tuesday, March 31, 2015
Vue, the cinema chain, has appointed Joint to revamp its brand strate ...
- ZenithOptimedia Sees Blue With New Network
MAD, Larissa Faw - Thursday, March 19, 2015
The Publicis Groupe media agency network has launched a new network call ...
- Coca-Cola 'One Brand' Brings In 'Choose Happiness' Strapline
Around the Net In MAD London, Sean Hargrave - Friday, March 6, 2015
The "One Brand" strategy, announced by Coca-Cola yesterday, will not only pla ...
- Captivate Gets Rebrand, Part Of Expansion Efforts
MediaDailyNews, Erik Sass - Monday, March 2, 2015
Place-based video network Captivate has revamped its presentation with a new on-scre ...
- JWT Lands Brief To Widen Ribena's UK Appeal
Around the Net In MAD London, Sean Hargrave - Thursday, February 12, 2015
JWT beat Mother and VCCP -- and Grey London at an earli ...
- Havas EHS, Havas Discovery Merge To Become Helia
MAD, Larissa Faw - Thursday, January 29, 2015
The new entity will create a seamless brand across the U.S. (Chicag ...
- Old Speckled Hen Rebranded For Younger Drinkers
Around the Net In MAD London, Sean Hargrave - Wednesday, November 26, 2014
Greene King-owned ale brand Old Speckled Hen has rebranded its packaging ...
- Chartered Institute Of Marketing Relaunches For 21st Century Marketers
Around the Net In MAD London, Sean Hargrave - Wednesday, October 29, 2014
'Hackathons' and 'Selfies' are part of the marketing lexicon but are phras ...
- The Gym Group Appoints MEC Ahead Of Brand Repositioning
Around the Net In MAD London, Sean Hargrave - Wednesday, October 29, 2014
Budget gym operator The Gym Group has appointed MEC as its med ...
- P&G Quarter Of A Way Through Its Brand Cull - Duracell Spun Out
Around the Net In MAD London, Sean Hargrave - Monday, October 27, 2014
P&G boss AG Lafley said that over the past five quarters t ...
- Au Revoir Nokia - Bonjour Microsoft Lumia
Around the Net In MAD London, Sean Hargrave - Thursday, October 23, 2014
Microsoft is set to replace the Nokia brand name with Microsoft Lum ...
- Epsilon Rebrands, Refocuses On Marketing Services
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 22, 2014
Epsilon, known for its data, said Wednesday the company will refocus i ...
- BlackBerry Taps Gyro For Its Global Brand Re-launch
MAD, Steve McClellan - Thursday, October 2, 2014
With a funding infusion, new management and a new focus, BlackBerry h ...
- Vegas.com Rebrands, Launches New Site
Marketing Daily, Tanya Gazdik - Tuesday, September 16, 2014
"The new identity was designed with that single idea in mind: th ...
- FT Launches Design Refresh And New Global Brand Campaign
Around the Net In MAD London, Sean Hargrave - Monday, September 15, 2014
The FT has unveiled its first design refresh in seven years th ...
- Southwest Airlines Launches New Look
Marketing Daily, Tanya Gazdik - Tuesday, September 9, 2014
"Our job was to crystalize the personality and voice of the bra ...
- About.com Rebrands Identity, Uses Data To Build Out Ad Targeting Platform
MediaDailyNews, Laurie Sullivan - Tuesday, September 2, 2014
About.com began operating under a new brand identity and site redesign Tuesda ...
- The Little Idea: Aflac Duck As Idiot Savant
Video Critique, Steve Smith - Thursday, August 7, 2014
Sometimes a little and barely-funny concept works simply by virtue of bei ...
- Analysing Vitaminwater's Formula Flip-Flop
Around the Net In MAD London, Karlene Lukovitz - Wednesday, August 6, 2014
It's not every day that the Coca-Cola Company has to reverse ...
- Peachtree Financial's Rebrand 'Promise'
MAD, Larissa Faw - Tuesday, August 5, 2014
Peachtree Financial Solutions may be best known as a purchaser of structur ...
- Garden Centre Group Rebrands With Now
Around the Net In MAD London, Sean Hargrave - Tuesday, July 29, 2014
The country's largest garden centre chain, The Garden Centre Group, has appoint ...
- Oxygen's Rebrands: Cabler To Get New Logo, Tagline
MediaDailyNews, Wayne Friedman - Tuesday, July 15, 2014
Making good on its effort to re-brand, NBCUniversal's Oxygen network will lo ...
- Hallmark Movie Channel To Get New Logo, Name
MediaDailyNews, Wayne Friedman - Monday, July 7, 2014
Hallmark Movie Channel will be getting a major facelift and a n ...