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TfL Open To More Tube Station Takeovers

Having temporarily renamed Canada Water station to Buxton Water to celebrate its sponsorship of the London Marathon at the weekend, TfL has revealed it will open up all its stations to potential brand takeovers as part of its plans to generate £3.45bn in non-fare revenue over the next decade. The signage at Canada Water station was switched over to the water brand for just a 24-hour period, and the capital’s transport network says it will only allow brands to rename stations for up to 48 hours.

Read the whole story at Marketing Week »

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