• The Drum, Wednesday, November 26, 2014 8:28 AM

Greene King-owned ale brand Old Speckled Hen has rebranded its packaging to “put the craft back” back into the drink and reach a new generation of beer drinkers. First brewed in 1979, Old Speckled Hen has in recent years widened its reach beyond its core customer base with the launch of new products, including a golden ale and a hoppy pale ale. The new design, created by branding consultancy Ziggurat Brands, aims to represent the fox as a symbol of the quality of the product and can be seen chasing a hen.

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