Around the Net
FT Launches Design Refresh And New Global Brand Campaign
- Campaign, Monday, September 15, 2014 6:31 AM
The FT has unveilved its first design refresh in seven years this morning. The new-look incorporates a new custom typeface, called ‘Financier’, new colour graphics, a new-look front page and an index that lists the companies, sectors and people mentioned in its Companies section. The refresh will be accompanied by a global brand campaign, created by Adam&EveDDB, around the strapline, ‘It is what you know.’
