- Super Bowl Ad Wrap: This Bud's The Thing
Research Brief, Jack Loechner - Monday, February 11, 2008
According to the results of the comScore annual Super Bowl post-game surv ...
- IAG: Breaks Down Liked/Recalled Super Bowl Spots
Marketing Daily, Wayne Friedman - Friday, February 8, 2008
[Research] Super Bowl spots may be well-liked - but are they well-remembere ...
- Just 42% Control Diet; Motivators Vary By Age, Income
Marketing Daily, Karlene Lukovitz - Friday, February 8, 2008
[Research] Among those with household incomes of $50,000 or less, 45% ci ...
- MediaVest: First To Get MRI, Nielsen Research
MediaDailyNews, David Goetzl - Friday, February 8, 2008
Looking to gain insight into how people consume magazine brands across multip ...
- This Is Your Brain, This Is Your Brain On Nielsen
MediaDailyNews, Joe Mandese - Friday, February 8, 2008
In a major commitment to the emerging field of neuroscience media researc ...
- Career Sites a Bellwether in the U.S. and Europe
Research Brief, Jack Loechner - Friday, February 8, 2008
A deeper look at career and educational sites including viewer demographics, advertiser ...
- Marketers To China Need To Focus On Detailed Strategies
Marketing Daily, Aaron Baar - Thursday, February 7, 2008
[Research] A Boston Consulting Group study finds marketers should ensure their clai ...
- Two-Of-Five Web Users Viewed Newspaper Sites at Year End
Research Brief, Jack Loechner - Thursday, February 7, 2008
According to the Newspaper Association of America (NAA), the average monthly uniq ...
- Many Super Bowl Advertisers Still Fumbling Channel Integration
Marketing Daily, Karlene Lukovitz - Wednesday, February 6, 2008
[Research] On the positive side, search/social media agency Reprise found that: 7 ...
- Pro Football Remains America's Favorite Sport
Marketing Daily, Karl Greenberg - Wednesday, February 6, 2008
[Research] Harris last month polled 2,302 adults, of whom 1,562 follow o ...
- It's A Wrap: The Internet Year 2007
Research Brief, Jack Loechner - Wednesday, February 6, 2008
comScore, in a recently released report, The 2007 U.S. Internet Year ...
- Correction: Adify Not Certified By IAB
Online Media Daily, - Tuesday, February 5, 2008
A story in the Jan. 31st edition of Online Media Daily incorrect ...
- Who Do You Trust (When Buying a Car)?
Research Brief, Jack Loechner - Tuesday, February 5, 2008
Harris Interactive reports that, overall, one in five US adults (19%) descri ...
- iTVX Evolves, Hooks Up With Marketing Evolution
MediaDailyNews, - Monday, February 4, 2008
TV product placement valuation service iTVX this morning announced an alliance wi ...
- Online Retailing to Grow Slower, But At $30 Billion Annually
Research Brief, Jack Loechner - Monday, February 4, 2008
A recent report from Forrester Research, summarized by Internet Retailer, shows th ...
- TNS/DirecTV To Launch Largest TV Sample Ever: 100,000 Digital Set-Top Panel
MediaDailyNews, Joe Mandese - Friday, February 1, 2008
In a move that accelerates TNS' burgeoning census-based, digital set-top TV ratin ...
- Interactive Marketers Unsure of Tracking Capabilities
Research Brief, Jack Loechner - Friday, February 1, 2008
According to the new Sapient annual Interactive Marketing Survey more than ha ...
- Surprise Is Make Benefit of Glorious Nation Statistically
Media Magazine, Lynn Russo Whylly - Friday, February 22, 2008
Quick: what's the fastest growing ad market in the world? Not Chi ...