- B-to-B Events Build Brand Value, Not Just Short-Term Sales
Marketing Daily, Karlene Lukovitz - Friday, February 29, 2008
[Research] How people feel about the brand experience -- their emotional connecti ...
- Game Ads Support the Free Play Model
Research Brief, Jack Loechner - Friday, February 29, 2008
Admittedly, survey results from consumers/customers playing downloadable casual games from the RealGam ...
- Time Shift TV Viewing
Research Brief, Jack Loechner - Thursday, February 28, 2008
According to a recently released Digital Life America tracking study conducted ...
- Revealing Personal Information Still Inhibits Online Shopping
Research Brief, Jack Loechner - Wednesday, February 27, 2008
According to a Pew Internet Project survey, released in February, 2008, mo ...
- Home Theater Enroute to Mass Market
Research Brief, Jack Loechner - Tuesday, February 26, 2008
According to Parks Associates' new report and analysis of high-end entertainment system ...
- Vertis Survey: Newspaper Inserts Grab More Attention Than TV
Marketing Daily, Karlene Lukovitz - Monday, February 25, 2008
[Research] In this year's survey, conducted on a representative sample of 3,0 ...
- Apollo Bites The Dust: Arbitron, Nielsen Pull Plug On Ambitious Single Source Initiative
MediaDailyNews, Joe Mandese - Monday, February 25, 2008
After years of pitches and millions of dollars in development, Arbitron a ...
- Nielsen Funds Most Ambitious Ethnographic Study Ever, Will Benchmark How People Actually Use Media
MediaDailyNews, Joe Mandese - Monday, February 25, 2008
In what is likely the most ambitious ethnographic study ever observing h ...
- Agency Shifts Buys Away From Portals
Online Media Daily, Mark Walsh - Monday, February 25, 2008
[Research] Web portals lost 5% of online ad dollars last year ...
- Ad Spending on Academy Awards More Than $650 Million over the Past 10 Years
Research Brief, Jack Loechner - Monday, February 25, 2008
As a retrospect on advertising on the Academy Awards show, TNS Med ...
- TV Extension Quite Ends Where WWW Begins
Marketing Daily, Karl Greenberg - Friday, February 22, 2008
[Research] Early in the millennium, "convergence" was the buzzword for how t ...
- 10 Billion Video Views Online in December
Research Brief, Jack Loechner - Friday, February 22, 2008
A recently released comScore Video Metrix service report, revealed that U.S. Intern ...
- Looking For Insight? Tiptoe Into Customer Call Centers
Marketing Daily, Sarah Mahoney - Thursday, February 21, 2008
[Research] "Marketing execs are more involved," says a company that helps th ...
- Rochester Ranks #1 in Local Print and Web Newspaper Penetration
Research Brief, Jack Loechner - Thursday, February 21, 2008
According to The Scarborough Newspaper Penetration Report, the Rochester Democrat & Chronic ...
- Affluent African Americans Represent 45% of AA Buying Power
Research Brief, Jack Loechner - Wednesday, February 20, 2008
According to a recent Packaged Facts study, reported by MarketingCharts, African America ...
- ARF Has New Engagement, New Council Will Take It From Theory To Application
MediaDailyNews, Joe Mandese - Tuesday, February 19, 2008
In a bold makeover of its so-called engagement initiative, the Advertising Resear ...
- Half As Many Confident Consumers This Year Than Last
Research Brief, Jack Loechner - Tuesday, February 19, 2008
According to the BIGresearch Consumer Intentions & Actions Survey in February, ov ...
- January Retail Index Up But Down
Research Brief, Jack Loechner - Monday, February 18, 2008
ShopLocal recently announced the ShopLocal Index was up 20 percent for t ...
- Electronics Companies Lead List Of Top Consumer Products
Marketing Daily, Laurie Sullivan - Friday, February 15, 2008
[Research] Deloitte's study says building positive brand equity has become critical. T ...
- Nocturnal Transmissions: Nielsen Finds Prime-Time Creeping Into Late Night
MediaDailyNews, Joe Mandese - Friday, February 15, 2008
Prime-time--the daypart that has sat atop the media-buying food chain since t ...
- Nielsen Acquires New Audience Data Processing System For Next Generation Analytics
MediaDailyNews, Joe Mandese - Friday, February 15, 2008
In a move to significantly bolster its antiquated data management and reporti ...
- Web, Store and Call Center Integral Part of Shopping
Research Brief, Jack Loechner - Friday, February 15, 2008
According to a recent survey relesed by Sterling Commerce, higher-income consumers, colle ...
- Direct Marketing Pays Off Big For Auto Retailers
Research Brief, Jack Loechner - Thursday, February 14, 2008
The Direct Marketing Association's (DMA) "Direct Marketing Facts and Figures in t ...
- Affluent African-Americans Buoy Community Buying Power
Marketing Daily, Aaron Baar - Wednesday, February 13, 2008
[Research] In terms of buying and spending, African-Americans are more likely ...
- 85% Of World's Online Population Shopped On The Web
Research Brief, Jack Loechner - Wednesday, February 13, 2008
According to the latest Nielsen Global Online Survey on internet shopping habit ...
- Writers' Strike May Have Accustomed Viewers To Web
Marketing Daily, Nina Lentini - Tuesday, February 12, 2008
[Research] "Consumers have been watching TV less and less over the la ...
- Nielsen Follows The Video, Sets PC, TV Panel Integration
MediaDailyNews, Joe Mandese - Tuesday, February 12, 2008
At a time when Nielsen is experiencing systemic problems with its co ...
- Mobile TV Growth to be led by Asia-Pacific
Research Brief, Jack Loechner - Tuesday, February 12, 2008
New ABI Research sees the total number of mobile TV subscribers growi ...
- Survey: Web Brands On Rise, Economy Hurting Iconic Brands
Marketing Daily, Nina Lentini - Monday, February 11, 2008
[Research] Google, Amazon, Yahoo, Netflix and YouTube should do quite well. Targ ...
- WPP Digital Stakes Web Analytics Firm, NuConomy To Offer 'Insight Platform'
Online Media Daily, - Monday, February 11, 2008
WPP Digital, the digital investment arm of U.K. agency holding company W ...