Commentary
10 Billion Video Views Online in December
- by Jack Loechner , Staff Writer @mp_research, February 22, 2008
10 Billion Video Views Online in December
A recently released comScore Video Metrix service report, revealed that U.S. Internet users watched more than 10 billion videos online during the month of December, 2007, representing the single heaviest month for online video consumption since comScore initiated its tracking service. Google Sites saw substantial growth and extended its video market share gains, now accounting for nearly one out of every three videos viewed online.
Erin Hunter, comScore executive vice president of media and entertainment "With the writer's strike keeping new TV episodes from reaching the airwaves... It appears that online video is stepping in to help fill that (alternatives for fresh content) void."
Google Sites once again ranked as the top U.S. video property in December with 32.6 percent share of videos. YouTube.com accounted for more than 97 percent of all videos viewed at the property. Fox Interactive Media ranked second, followed by Yahoo! Sites and Viacom Digital.
Top U.S. Online Video Properties(December 2007 Total U.S. Home/Work/University Locations) | ||
Property | Videos(000) | Share of Videos |
Total Internet | 10,156,199 | 100.0% |
Google Sites | 3,314,962 | 32.6 |
Fox Interactive Media | 358,353 | 3.5 |
Yahoo! Sites | 340,409 | 3.4 |
Viacom Digital | 237,689 | 2.3 |
Microsoft Sites | 180,443 | 1.8 |
Time Warner Network | 174,079 | 1.7 |
Disney Online | 123,009 | 1.2 |
ESPN | 84,839 | 0.8 |
Apple Inc. | 50,316 | 0.5 |
ABC.COM | 47,259 | 0.5 |
Source: comScore Video Metrix, Feb 2008 Rankings based on video content sites; Online video includes both streaming and progressive download video | ||
In total, nearly 141 million Americans viewed online video in December. Google Sites also captured the largest online video audience with 79 million unique viewers, followed by Fox Interactive Media with 43.9 million and Yahoo! Sites with 38.2 million.??
Top U.S. Online Video Properties(December 2007 Total U.S. Home/Work/University Locations) | ||
Property | Unique Viewers (000) | Percent of all U.S. Internet Users |
Total Internet | 140,926 | 76.7% |
Google Sites | 79,041 | 43.0 |
Fox Interactive Media | 43,915 | 23.9 |
Yahoo! Sites | 38,214 | 20.8 |
Time Warner Network | 27,168 | 14.8 |
Viacom Digital | 24,504 | 13.3 |
Microsoft Sites | 20,096 | 10.9 |
Disney Online | 12,256 | 6.7 |
ESPN | 10,004 | 5.4 |
Apple Inc. | 9,455 | 5.1 |
Amazon Sites | 7,734 | 4.2? |
Source: comScore Video Metrix, Feb 2008 Rankings based on video content sites; Online video includes both streaming and progressive download video | ||
Other notable findings from December 2007 include:
- 77.6 million viewers watched 3.2 billion videos on YouTube.com (41.6 videos per viewer)
- 40.5 million viewers watched 334 million videos on MySpace.com (8.2 videos per viewer)
- Online viewers watched an average of 3.4 hours (203 minutes) of online video during the month, representing a 34-percent gain since the beginning of 2007
- The average online video duration was 2.8 minutes
- The average online video viewer consumed 72 videos
For more information about comScore Video Metrix, please visit here.
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.