Commentary

Mobile TV Growth to be led by Asia-Pacific

Mobile TV Growth to be led by Asia-Pacific

New ABI Research sees the total number of mobile TV subscribers growing to 462 million by 2012, driven in large part by the expansion of 3G networks, and flat-rate plans for mobile video. The build-out of mobile video delivery networks and an increase in the amount of available content will also contribute to the market's growth.

Research director, Mike Wolf, says "Mobile operators' sustained investment in video delivery will... be rewarded by subscribers' growing adoption rates... as they upgrade to new video-capable handsets... Consumers are being... enticed through more powerful and larger screens as well as by a widening array of subscription options."

ABI Research sees the Asia-Pacific region as the overall leader in the adoption of mobile video services:

  • Subscribers to mobile video services in Asia-Pacific will grow from 24 million in 2007 to more than 260 million by 2012
  • South Korea and Japan will continue to lead worldwide
  • China and India will both contribute significantly to the overall total due to very large subscriber populations, even though the overall penetration of video services will remain much lower than in more technologically advanced countries

Wolf notes, "North America will also see some strong uptake as more services become available in 2008 with the launch of AT&T's MediaFLO service, the continued expansion of Verizon Wireless subscriber base, and the growth of on-demand mobile video services."

For more information, visit ABI Research here.

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