- Retailing Revolution: Fingerprint Payment and Interactive Dressing Rooms
Research Brief, Jack Loechner - Wednesday, May 21, 2008
According to the New Future In Store by TNS, sixty percent ...
- Study: Coupons, Samples Influence Consumer Choice
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 20, 2008
...
- Motorola: Young Adults Influence Key Tech Decisions
Online Media Daily, - Tuesday, May 20, 2008
Consumer media equipment company Motorola says young adults are influencing their parent ...
- Digital Savvy Consumers Presage Behaviors Across the Country
Research Brief, Jack Loechner - Tuesday, May 20, 2008
According to a new analysis from Scarborough Research, six percent of a ...
- On The Record: George Ivie, Media Rating Council
MediaDailyNews, Joe Mandese - Monday, May 19, 2008
For more than 40 years, the Media Rating Council has quietly serv ...
- Pew: Web Not Key To Final Buying Decisions
Online Media Daily, Mark Walsh - Monday, May 19, 2008
While the Internet has become a key information source for researching product ...
- Research Contradicts Myths About Online TV Shows
Online Media Daily, Gavin O'Malley - Monday, May 19, 2008
[Video] Thanks to viral marketing, engaging and well-produced content will distribute itse ...
- Necessities More Important Than Discretionaries For Rebate Checks
Research Brief, Jack Loechner - Monday, May 19, 2008
According to the findings of a National Retail Federation survey, conducted ...
- SNL Kagan Forecasts Growth In U.S. Multichannel Video
Online Media Daily, - Friday, May 16, 2008
U.S. multichannel video services are expected to grow moderately over the ne ...
- Study: Cox Joins Comcast In Stalling Web Traffic
Online Media Daily, Wendy Davis - Friday, May 16, 2008
Comcast isn't the only Internet service provider throttling traffic to peer-to-peer site ...
- Broadcast TV Product Placements Up Almost 40%
Research Brief, Jack Loechner - Friday, May 16, 2008
The Nielsen Company reported that product placements for the first quarter ...
- Women In Wealthy Homes Make 2 Of 3 Buying Decisions
Marketing Daily, Karlene Lukovitz - Thursday, May 15, 2008
[Research] Clearly, "winning over wealthy women is a do-or-die proposition for compani ...
- Targeting Gays, Lesbians Is A Win-Win, New Survey Shows
Marketing Daily, Aaron Baar - Thursday, May 15, 2008
[Strategy] While there was benefit within the community for targeting this minori ...
- Media Metrics: Passionista Social Club
Media Magazine, - Tuesday, April 15, 2008
Few marketing theories have enjoyed such long-lived consensus as the existence ...
- Nielsen Chief: We Have No Plans To Expand Media Portfolio, May Divest Some
MediaDailyNews, Joe Mandese - Thursday, May 15, 2008
Nielsen Co., the global research behemoth that has adopted an "anywhere/anytime" strate ...
- New Content Delivery Positioned For Growth, But Hurdles High
Research Brief, Jack Loechner - Thursday, May 15, 2008
According to findings of the Accenture 2008 Global Media Content Survey amo ...
- Consumers: Brands Don't Do Enough For The Planet
Marketing Daily, Sarah Mahoney - Wednesday, May 14, 2008
[Research] The report unearthed evidence of a trend it calls "sector stretch ...
- Disney's New Lab Researches Viewer Engagement
MediaDailyNews, David Goetzl - Wednesday, May 14, 2008
Forget commercial ratings. Disney is building a new research lab aiming ...
- Teens Are Buying Less, Too
Research Brief, Jack Loechner - Wednesday, May 14, 2008
According to "Taking Stock With Teens" research survey by Piper Jaffray, tot ...
- C Suite Favors E Media, Study Finds 'Business Elite' Embracing Online
Online Media Daily, Joe Mandese - Tuesday, May 13, 2008
America's business elite, the so-called "C suite" that run our country's medi ...
- Social Networks Don't Engage: Prospectiv Survey
Online Media Daily, Tanya Gazdik - Tuesday, May 13, 2008
[Social Networks] About 87% of those polled recently by Prospectiv feel th ...
- Petroleum Economics Driving Consumers To Discount Giants
Research Brief, Jack Loechner - Tuesday, May 13, 2008
According to the April Retail Ratings Report from BIGresearch, higher gas a ...
- On Eve Of TV Upfront, Nielsen Ratings Remain Unaccredited
MediaDailyNews, David Goetzl, Joe Mandese - Monday, May 12, 2008
As buyers and sellers head into a final round of upfront sal ...
- Justice Backs MRC Code, Requires Accreditation Before Launching New Ratings
MediaDailyNews, Joe Mandese - Monday, May 12, 2008
The Media Rating Council, the organization that self-regulates the media industry's ratin ...
- Infant Mobile Advertising Faces Significant Hurdles
Research Brief, Jack Loechner - Monday, May 12, 2008
The recently published Media Analyst Screen Digest report entitled Mobile Media Advertisi ...
- Trend-Setting Hip-Hoppers Aging, But Brand-Loyal As Ever
Marketing Daily, Karlene Lukovitz - Friday, May 9, 2008
[Research] Young urbans at the older end of the scale share t ...
- Organic Buyers More Open To New Experiences Than Average
Marketing Daily, Tameka Kee - Friday, May 9, 2008
[Research] The study also found that when it came to buying organic--affluen ...
- Women Would Sacrifice Almost Anything But Chocolate For Blogging
Research Brief, Jack Loechner - Friday, May 9, 2008
A recent release of a new social media benchmark study of mo ...
- Trends Point The Way To Goji Berries, Gluten-Free Comestibles
Marketing Daily, Karl Greenberg - Thursday, May 8, 2008
[Food] The Center for Culinary Development says the group expects future tren ...
- Discover: Consumers Not Planning To Go Shopping With Checks
Marketing Daily, Aaron Baar - Thursday, May 8, 2008
[Research] According to the company's monthly "U.S. Spending Monitor Survey," nearly two-thir ...