- 161 Newspapers Sliced, Diced, and Rated
Research Brief, Jack Loechner - Thursday, May 8, 2008
Scarborough Research, released its annual Scarborough Newspaper Audience Ratings Report, a comprehensi ...
- Americans Like Eco-Friendly, But Doubt Corporate Motives
Marketing Daily, Erik Sass - Wednesday, May 7, 2008
[Research] The majority of Americans (53%) would pay more for an environmental ...
- Sender's Reputation Relegates 1-in-4 Invited E-Mails to Junk Folder
Research Brief, Jack Loechner - Wednesday, May 7, 2008
According to the latest email deliverability study from Lyris, Inc. nearly o ...
- Survey: CMOs More Accountable Than Ever For Bottom Line
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 6, 2008
When asked to identify the five most important attributes of a successf ...
- Gerbrandt Bolts Nielsen Analytics, Forms New Consultancy
MediaDailyNews, - Tuesday, May 6, 2008
Larry Gerbrandt, a renowned media industry consultant, has quietly left the Niels ...
- Survey: Digital Ads to Surpass Traditional Within Five Years
Online Media Daily, Mark Walsh - Tuesday, May 6, 2008
A faltering economy isn't dimming the long-term outlook for online growth. Mo ...
- Online Shopping Frustrations Impact Store and Brand Perception
Research Brief, Jack Loechner - Tuesday, May 6, 2008
Nearly one quarter of consumers said their biggest online shopping frustration ...
- Report: Market For Organic Clothes Is Bursting At The Seams
Marketing Daily, Sarah Mahoney - Monday, May 5, 2008
[Research] "JCPenney has instituted a program of several degrees of sustainable labeli ...
- TNS Rejects WPP, Will Nielsen Be Next?
MediaDailyNews, Joe Mandese - Monday, May 5, 2008
TNS, the London-based media and marketing research giant that has been maki ...
- Report: Go Mobile Before It Gets Going
Online Media Daily, Mark Walsh - Monday, May 5, 2008
With only about 20% of online advertisers dabbling in mobile marketing, mo ...
- Customer Care Reputation Studied Online Before Making Purchases
Research Brief, Jack Loechner - Monday, May 5, 2008
Among the initial findings of a new study, "Exploring the Link Betwe ...
- Want To Reach Gen Y Moms? Go Online With A Softer Sell
Marketing Daily, Sarah Mahoney - Friday, May 2, 2008
[Research] For marketers, says Moxie Interactive's Joanna Sammartino, that means it's importa ...
- Obit: Long-time Busch Media Exec William "Bill" Benz, Dead At 80
MediaDailyNews, - Friday, May 2, 2008
William "Bill" Benz, a long-time media and advertising research executive for Anheuser-Bus ...
- Newspaper Web Sites Bash Other Media in Local Advertising
Research Brief, Jack Loechner - Friday, May 2, 2008
According to data from Borrell Associates' fifth annual local online revenue surve ...
- Ever The Malcontent, Starcom MediaVest Turns Attention To Consumer Intent
MediaDailyNews, Joe Mandese - Thursday, May 1, 2008
Starcom MediaVest Group has quietly created a massive consumer tracking study th ...
- Nielsen Gives February Sweep The Broom, Brushes It To March To Deal With Digital Transition
MediaDailyNews, Joe Mandese - Thursday, May 1, 2008
In anticipation of the Feb. 17, 2009 federally mandated transition from anal ...
- Over-the-Fence Influencing 2/3 of Moms and Moms-to-Be
Research Brief, Jack Loechner - Thursday, May 1, 2008
New research by BabyCenter and the Keller Fay Group, shows that today ...
- Digital, Traditional Media Fuel Aegis Growth
MediaDailyNews, Joe Mandese - Wednesday, April 30, 2008
Aegis Group, the parent of Carat, Isobar, Posterscope and Vizeum, this morni ...
- Most Marketers Go-It-Alone For Custom Content Spending
Research Brief, Jack Loechner - Wednesday, April 30, 2008
A new Junta42 Match survey, in conjunction with BtoB magazine, a surv ...
- MediaBank Releases Version 2.0 Of Analytics System
MediaDailyNews, - Tuesday, April 29, 2008
MediaBank, the Chicago-based back office system for managing media buys and advertisi ...
- Email Management Lacking
Research Brief, Jack Loechner - Tuesday, April 29, 2008
In a survey, "The Cradle & the Grave," of 523 e-mail markete ...
- Online Shopping Frustrations Impact Store and Brand Perception
Research Brief, Jack Loechner - Tuesday, April 29, 2008
According to the latest Ouch Point survey from Opinion Research Corporation, amo ...
- Green Messaging Has High Recall, But Many Consumers Skeptical
Research Brief, Jack Loechner - Monday, April 28, 2008
According to a new Burst Media survey, consumer recall of advertising wi ...
- ComScore: Actually, We Were Right About Google
Around the Net In Online Marketing, Ross Fadner - Friday, April 25, 2008
After comScore issued a series of reports showing that Google's paid cli ...
- Newspaper Ads Spur Web Activity, Say NAA, Google
Marketing Daily, Erik Sass - Friday, April 25, 2008
Research Newspaper advertising drives consumers to the Web to find out mo ...
- Nielsen Shifts From Counter Programming To Counter Terrorism
MediaDailyNews, Joe Mandese - Friday, April 25, 2008
People in the advertising business tend to take Nielsen data pretty seriousl ...
- ComScore Stands By Its Paid-Click Data For Google
Online Media Daily, - Friday, April 25, 2008
ComScore President and CEO Magid Abraham published a letter Thursday regarding comScore ...
- Who's Watching What Video Online, And Where
Research Brief, Jack Loechner - Friday, April 25, 2008
Results from Nielsen Online's online video measurement tool, VideoCensus, provide a demograph ...
- Nielsen To Cut Data Processing Organization
MediaDailyNews, Joe Mandese - Thursday, April 24, 2008
Nielsen, which has faced a number of high-profile data processing glitches ov ...
- Companies Must Exert Control To Safely Deliver Digital Content
Online Media Daily, Gavin O'Malley - Thursday, April 24, 2008
[Video] In a newly published whitepaper, Digital Element, an IP Intelligence solutio ...