- Print Newspaper Ads Drive Online Traffic And Purchases
Research Brief, Jack Loechner - Thursday, April 24, 2008
According to the Newspaper Association of America, new consumer research conducted ...
- Restaurants May Gobble Up Tax Rebates, Study Finds
Marketing Daily, Karlene Lukovitz - Wednesday, April 23, 2008
[Research] Restaurants that want to up their odds should also take no ...
- Less Than Half of Advertisers Use Online Display Ads for Branding
Research Brief, Jack Loechner - Wednesday, April 23, 2008
Marketing Sherpa, in it's inaugural Online Advertising Handbook with 2008 Benchmarks, usi ...
- Channel Hopping Consumers More Loyal to Content Than TV Channels
Research Brief, Jack Loechner - Tuesday, April 22, 2008
According to results from Accenture's Global Broadcast Consumer Survey, consumers are growi ...
- U.S. Lags In Web 2.0 Participation
Around the Net In Online Marketing, Ross Fadner - Monday, April 21, 2008
Social media users in the U.S. are more passive than their counterpar ...
- Brands Are Big Word-Of-Mouth Topics Among New Moms
Marketing Daily, Karlene Lukovitz - Monday, April 21, 2008
[Research] As might be guessed, 64% have at least one conversation p ...
- Google's Brand Value Surges, Yahoo's Wanes
Online Media Daily, Joe Mandese - Monday, April 21, 2008
Shares of Google may be languishing in their stock market value, b ...
- Number of Auto Insurance Quotes Up 1/3 Last Year On The Web
Research Brief, Jack Loechner - Monday, April 21, 2008
comScore recently released results of a study into the role search pla ...
- What's A Blogger?
Research Brief, Jack Loechner - Friday, April 18, 2008
Now that Blogging might better be called a market segment rather th ...
- Paid Search To Acquire, and Email To Retain, Online Retail Customers
Research Brief, Jack Loechner - Thursday, April 17, 2008
According to a new report released by trade group Shop.org, conducted ...
- Study Finds The Rich Are Like Us: They Comparison-Shop, Too
Marketing Daily, Karl Greenberg - Wednesday, April 16, 2008
[Research] In affluent houses, mothers depend on children for ideas on bran ...
- Going Mental
Media Magazine, Joe Mandese - Wednesday, April 2, 2008
Mike Hess spends many of his waking hours poking around inside people ...
- Blended Search Format Increases Marketers' Visibility
Research Brief, Jack Loechner - Wednesday, April 16, 2008
The recently released iProspect Blended Search Results Study, conducted by Jupiter Researc ...
- 1/3 Of Moms Buy Baby Products Online; 2/3 Research There
Marketing Daily, Karlene Lukovitz - Tuesday, April 15, 2008
[Research] Prospectiv's Jere Doyle says the results basically confirm that mothers ...
- How Green Is My Marketing
Research Brief, Jack Loechner - Tuesday, April 15, 2008
Nielsen Online recently released findings which finds that protecting the environment h ...
- Synovate: Being Debt-Free Is Sign of Success In America
Marketing Daily, Aaron Baar - Monday, April 14, 2008
[Financial Services] One positive sign in the U.S.--particularly for marketers--was including retireme ...
- When It Comes To Online, Being Green Matters As Much As Price
Marketing Daily, Sarah Mahoney - Monday, April 14, 2008
[Research] "With consumers doing so much online research and purchasing, retailers shou ...
- Two-Thirds of Shoppers Plan More Coupon Use
Research Brief, Jack Loechner - Monday, April 14, 2008
In a recent ICOM survey of U.S. Shoppers, selected from a 40,0 ...
- ANA: Integrated Marketing Top Issue On Marketers' Minds
Marketing Daily, Karlene Lukovitz - Friday, April 11, 2008
[Research] With marketers also wrestling with integration-associated issues ranging from internal organization ...
- Skip In Time: New Research Service Targets Kids
MediaDailyNews, Erik Sass - Friday, April 11, 2008
Scarborough is launching a new research service focusing on children and teenage ...
- More Narrowly Tailored Ad Networks Gain Favor
Online Media Daily, Mark Walsh - Friday, April 11, 2008
Despite a recent backlash, three-quarters of brand advertisers and direct marketers pl ...
- Career Destinations Online Garnered 10% Of The Audience
Research Brief, Jack Loechner - Friday, April 11, 2008
A drill down into the career and educational channels including demographics, advertiser ...
- Study: Word Of Mouth Tops In Clout
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 10, 2008
Word-of-mouth--especially from family and friends--leads the pack in terms of influence ...
- Forrester Unveils Metrics That Go Beyond Sell Point
Marketing Daily, Laurie Sullivan - Thursday, April 10, 2008
[Research] "There's not one formula that every company can apply because ...
- No Rose Colored Glasses in The Short Term Says UofM
Research Brief, Jack Loechner - Thursday, April 10, 2008
In their annual spring forecast update of the U.S. economy, University ...
- World AdSpend Strength in Developing Countries
Research Brief, Jack Loechner - Wednesday, April 9, 2008
In its first advertising expenditure forecasts of 2008, ZenithOptimedia downgraded its combin ...
- MRI Thinks Global, Acts Local: Magazine Researcher Diversifies Amid Potential New Competition
MediaDailyNews, Joe Mandese - Tuesday, April 8, 2008
Just as the national audience measurement marketplace appears to be growing le ...
- Nielsen Stems Another Competitor, Acquires IAG For $225 Million
MediaDailyNews, Joe Mandese - Tuesday, April 8, 2008
Weeks after settling a legal threat from one potential competitor, Nielsen C ...
- More Gray, More Affluent, More Internet Shopping
Research Brief, Jack Loechner - Tuesday, April 8, 2008
In the more than 80 metropolitan markets surveyed by The Media Audi ...
- AMC Hopes To Alter Upfront Buying Behavior, Offers TV Guarantees Tied To 'Behavioral' Targets
MediaDailyNews, Joe Mandese - Monday, April 7, 2008
In a development demonstrating how much online advertising practices are impacting t ...