- Yellow Book Doubles Visitors on INetwork
Research Brief, Jack Loechner - Monday, April 7, 2008
A recently released comScore study into national Internet Yellow Pages (IYP) sear ...
- Gartner Outlines How Digital Can Survive Recession
Online Media Daily, Mark Walsh - Friday, April 4, 2008
Faced with an economy spiraling downward into recession and online spending ...
- Q&A Visits on Web Up Almost 900% Since 2006
Research Brief, Jack Loechner - Friday, April 4, 2008
According to a new Hitwise report, the market share of U.S. visi ...
- Email and Internet Top Direct Media Choices For Financial Services
Research Brief, Jack Loechner - Thursday, April 3, 2008
According to a recent Direct Marketing Association report, American financial services institutio ...
- Nielsen Report Provides Better Resolution To Starcom HD Bid
MediaDailyNews, Joe Mandese - Wednesday, April 2, 2008
A new report from Nielsen Media Research brings some clarity to Starcom ...
- Wrapsidy Imbue: SQAD Absorbs TV Ratings Processor
MediaDailyNews, Joe Mandese - Wednesday, April 2, 2008
In a deal that could greatly accelerate market intelligence about TV ratin ...
- 28 Million Mobile Subscribers Responded to At Least One Mobile Ad
Research Brief, Jack Loechner - Wednesday, April 2, 2008
According to a new report from The Nielsen Company, twenty-three percent ( ...
- Nielsen Reports '07 Ad Spend Up 0.6% Overall*
Marketing Daily, Karl Greenberg - Tuesday, April 1, 2008
[Research] Autos--traditionally the biggest spender--also had the greatest dollar and percent declin ...
- Nielsen Co. Reports 11% Gain, Consumer/Media Offset Business Media Losses
MediaDailyNews, - Tuesday, April 1, 2008
Nielsen Co., the parent of Nielsen Media Research, ACNielsen, and a varie ...
- Teens Have Their Stuff Together
Research Brief, Jack Loechner - Tuesday, April 1, 2008
An advance release of the Teen Topix study by OTX and t ...
- erinMedia Settles Antitrust Suit With Nielsen, Terms Remain Confidential
MediaDailyNews, Joe Mandese - Monday, March 31, 2008
In an anticlimactic resolution to a high profile, and potentially sensational courtro ...
- GSD&M And Metaversatility Use Avatars for Virtual World Research
Online Media Daily, Tameka Kee - Monday, March 31, 2008
Virtual world marketing isn't just about setting up shop in-world or launchi ...
- Almost Two Thirds of Online Radio Listeners also Profiled on Social Sites
Research Brief, Jack Loechner - Monday, March 31, 2008
The annual "Infinite Dial 2008: Radio's Digital Platforms" by Arbitron and Edis ...
- Nielsen To Make 'Live-Plus 3' The Standard For Local TV Advertising Buys
MediaDailyNews, Joe Mandese - Friday, March 28, 2008
A top Nielsen executive Thursday told TV station executives that it h ...
- Nielsen Discloses Universe Glitch, Inflated Coverage Ratings For 20 Networks
MediaDailyNews, Joe Mandese - Friday, March 28, 2008
Nielsen Thursday began informing clients that it has been understating household covera ...
- The Troubled News Media
Research Brief, Jack Loechner - Friday, March 28, 2008
This fifth edition of the annual report "The State of the Ne ...
- Scarborough Weighs Expansion Into Mid-Tier Markets
MediaDailyNews, Erik Sass - Thursday, March 27, 2008
Scarborough Research is canvassing marketers and other clients to assess demand f ...
- Buying and Banking On-The-Go
Research Brief, Jack Loechner - Thursday, March 27, 2008
A new Harris Interactive study shows that one in four cellular pho ...
- Home Fragrances: Febreze Boosts Sweet Smell of Success
Marketing Daily, Karlene Lukovitz - Wednesday, March 26, 2008
[Research] Packaged Facts, which estimates the category's compound annual growth between 20 ...
- Wealthy Consumers Using Social Networks Online
Research Brief, Jack Loechner - Wednesday, March 26, 2008
According to The Luxury Institute's latest WealthSurvey, the participation of wealthy onli ...
- Quality? Who Cares? Shoppers Now Favor Price, Convenience
Marketing Daily, Sarah Mahoney - Tuesday, March 25, 2008
[Research] "Economic factors, such as gas prices and the housing market, a ...
- New Media Offers Cost Effective Alternative to Political Media Budgets
Research Brief, Jack Loechner - Tuesday, March 25, 2008
A recent analysis of BIGresearch's Simultaneous Media Survey of 15,727 participants sho ...
- Brand Advertising on Game Sites Performs Best With Women Over 45
Research Brief, Jack Loechner - Monday, March 24, 2008
According to a recent newsletter from Dynamic Logic, analysis from their MarketNo ...
- Corporate Branding Rankings: Microsoft Dives, L'Oreal Leaps
Marketing Daily, Karlene Lukovitz - Friday, March 21, 2008
[Research] "This drop is stunning," says CoreBrand's James Gregory of Microsoft. "Microsoft ...
- Minority Shopping Online Up In Numbers and Frequency
Research Brief, Jack Loechner - Friday, March 21, 2008
According to a new report from The Media Audit, Online shopping ...
- Younger Online News Consumers Are Not Newspaper Readers
Research Brief, Jack Loechner - Thursday, March 20, 2008
A new comScore study of the differences in online behavior among heav ...
- Marketers With Engaged Consumers Outperform Competition
Marketing Daily, Karl Greenberg - Wednesday, March 19, 2008
[Research] "Partly, it's based on expectation of customer: if you go ...
- Older Internet Users Feel Web Advertising and Content Not Relevant
Research Brief, Jack Loechner - Wednesday, March 19, 2008
A recent BurstMedia survey of more than 13,000 web users 18 yea ...
- Personalized Marketing Preferred; Execution Lagging
Research Brief, Jack Loechner - Tuesday, March 18, 2008
In 2006, the Chief Marketing Officer Council found over 26% of executiv ...
- Convenience Consumer Goods Packaging Seen As Dispensable
Research Brief, Jack Loechner - Monday, March 17, 2008
New research from The Nielsen Company shows that more than half ...