- Youth Fuels Online Video
Research Brief, Jack Loechner - Friday, March 14, 2008
According to new consumer research from Leichtman Research Group, 31% of adul ...
- TNS Combines U.S. Operations, Forms TNS Media
MediaDailyNews, - Thursday, March 13, 2008
TNS Wednesday announced a reorganization of its North American operations, forming ...
- Adweek Job Posting Reveals Cozy Relationship Between Nielsen And Trade Pub
MediaDailyNews, Joe Mandese - Thursday, March 13, 2008
The walls separating Nielsen's media and marketing research operations with those ...
- Two Thirds of Americans Dissatisfied With The Quality of Journalism
Research Brief, Jack Loechner - Thursday, March 13, 2008
A new WeMedia/Zogby Interactive poll shows that 67% of Americans believe tradition ...
- Nielsen, Charter Unveil Digital Set-Top Deal, Plan Commercialized Service
MediaDailyNews, - Wednesday, March 12, 2008
Nielsen this morning announced its first significant deal wit ha major cab ...
- Clients Call Nielsen's 'Live Test' DOA, Plea For Caution In TV/Internet Sample Plan
MediaDailyNews, Joe Mandese - Wednesday, March 12, 2008
What started out as a regularly scheduled meeting on Tuesday to upda ...
- Celebrities Top Politicians in News and Media Web Visits
Research Brief, Jack Loechner - Wednesday, March 12, 2008
Hitwise recently reported that The market share of U.S. visits to t ...
- Targeting: Looking into the Stars
Media Magazine, Mark Green - Thursday, January 31, 2008
I keep feeling like I am standing on top of an iceber ...
- Integrated Marketing The Trend, But Only Halfway There
Research Brief, Jack Loechner - Tuesday, March 11, 2008
According to new research by the Association of National Advertisers, in partnersh ...
- Marketers Bracing For Pricier Paid-Search Ads
Marketing Daily, Sarah Mahoney - Monday, March 10, 2008
[Research] "One of the things that surprises marketers, particularly those who ha ...
- ARF Taps New Research Chief, Suggests Shift From 'Engagement' To Brand Focus
MediaDailyNews, Joe Mandese - Monday, March 10, 2008
In a move that suggests a broader shift toward brand-focused research, t ...
- New Media An Important Place To Be Seen
Research Brief, Jack Loechner - Monday, March 10, 2008
The most recent BIGresearch Simultaneous Media Survey shows that, while traditional med ...
- Retail Food Formats: Bigger Isn't Necessarily Better Anymore
Marketing Daily, Karlene Lukovitz - Friday, March 7, 2008
[Research] According to Information Resources, Inc., while today's consumer typically shops thr ...
- Elusive Consumers Create Marketers' Needs For Branded Entertainment
Research Brief, Jack Loechner - Friday, March 7, 2008
According to research released recently by PQ Media, spending on branded entertainme ...
- New Product Messages Aren't Making Intended Impressions
Marketing Daily, Aaron Baar - Thursday, March 6, 2008
[Research] According to research conducted by Information Resources Inc., New Products magazin ...
- Retirees, Followed By Boomers, Will Redefine Retirement
Research Brief, Jack Loechner - Thursday, March 6, 2008
According to a report from The Media Audit, adults who are neari ...
- CMO Council: Inadequate Data Access, Metrics Are Impediments
Marketing Daily, Karlene Lukovitz - Wednesday, March 5, 2008
[Research] "We're talking about building customer relationship programs that are part ...
- TV Advertisers To Use New Technologies and Formats to Be More Effective
Research Brief, Jack Loechner - Sunday, March 2, 2008
According to the fourth biennial TV & Technology survey conducted by t ...
- More Women In The Marketplace
Research Brief, Jack Loechner - Tuesday, March 4, 2008
As an effective adjacency to yesterday's look at women owned businesses ...
- Surprising (to some) Facts About Women-Owned Businesses
Research Brief, Jack Loechner - Monday, March 3, 2008
The Center for Women's Business Research, whose mission it is to provi ...
- B-to-B Events Build Brand Value, Not Just Short-Term Sales
Marketing Daily, Karlene Lukovitz - Friday, February 29, 2008
[Research] How people feel about the brand experience -- their emotional connecti ...
- Game Ads Support the Free Play Model
Research Brief, Jack Loechner - Friday, February 29, 2008
Admittedly, survey results from consumers/customers playing downloadable casual games from the RealGam ...
- Time Shift TV Viewing
Research Brief, Jack Loechner - Thursday, February 28, 2008
According to a recently released Digital Life America tracking study conducted ...
- Revealing Personal Information Still Inhibits Online Shopping
Research Brief, Jack Loechner - Wednesday, February 27, 2008
According to a Pew Internet Project survey, released in February, 2008, mo ...
- Home Theater Enroute to Mass Market
Research Brief, Jack Loechner - Tuesday, February 26, 2008
According to Parks Associates' new report and analysis of high-end entertainment system ...
- Vertis Survey: Newspaper Inserts Grab More Attention Than TV
Marketing Daily, Karlene Lukovitz - Monday, February 25, 2008
[Research] In this year's survey, conducted on a representative sample of 3,0 ...
- Apollo Bites The Dust: Arbitron, Nielsen Pull Plug On Ambitious Single Source Initiative
MediaDailyNews, Joe Mandese - Monday, February 25, 2008
After years of pitches and millions of dollars in development, Arbitron a ...
- Nielsen Funds Most Ambitious Ethnographic Study Ever, Will Benchmark How People Actually Use Media
MediaDailyNews, Joe Mandese - Monday, February 25, 2008
In what is likely the most ambitious ethnographic study ever observing h ...
- Agency Shifts Buys Away From Portals
Online Media Daily, Mark Walsh - Monday, February 25, 2008
[Research] Web portals lost 5% of online ad dollars last year ...
- Ad Spending on Academy Awards More Than $650 Million over the Past 10 Years
Research Brief, Jack Loechner - Monday, February 25, 2008
As a retrospect on advertising on the Academy Awards show, TNS Med ...