- TV Extension Quite Ends Where WWW Begins
Marketing Daily, Karl Greenberg - Friday, February 22, 2008
[Research] Early in the millennium, "convergence" was the buzzword for how t ...
- 10 Billion Video Views Online in December
Research Brief, Jack Loechner - Friday, February 22, 2008
A recently released comScore Video Metrix service report, revealed that U.S. Intern ...
- Looking For Insight? Tiptoe Into Customer Call Centers
Marketing Daily, Sarah Mahoney - Thursday, February 21, 2008
[Research] "Marketing execs are more involved," says a company that helps th ...
- Rochester Ranks #1 in Local Print and Web Newspaper Penetration
Research Brief, Jack Loechner - Thursday, February 21, 2008
According to The Scarborough Newspaper Penetration Report, the Rochester Democrat & Chronic ...
- Affluent African Americans Represent 45% of AA Buying Power
Research Brief, Jack Loechner - Wednesday, February 20, 2008
According to a recent Packaged Facts study, reported by MarketingCharts, African America ...
- ARF Has New Engagement, New Council Will Take It From Theory To Application
MediaDailyNews, Joe Mandese - Tuesday, February 19, 2008
In a bold makeover of its so-called engagement initiative, the Advertising Resear ...
- Half As Many Confident Consumers This Year Than Last
Research Brief, Jack Loechner - Tuesday, February 19, 2008
According to the BIGresearch Consumer Intentions & Actions Survey in February, ov ...
- January Retail Index Up But Down
Research Brief, Jack Loechner - Monday, February 18, 2008
ShopLocal recently announced the ShopLocal Index was up 20 percent for t ...
- Electronics Companies Lead List Of Top Consumer Products
Marketing Daily, Laurie Sullivan - Friday, February 15, 2008
[Research] Deloitte's study says building positive brand equity has become critical. T ...
- Nocturnal Transmissions: Nielsen Finds Prime-Time Creeping Into Late Night
MediaDailyNews, Joe Mandese - Friday, February 15, 2008
Prime-time--the daypart that has sat atop the media-buying food chain since t ...
- Nielsen Acquires New Audience Data Processing System For Next Generation Analytics
MediaDailyNews, Joe Mandese - Friday, February 15, 2008
In a move to significantly bolster its antiquated data management and reporti ...
- Web, Store and Call Center Integral Part of Shopping
Research Brief, Jack Loechner - Friday, February 15, 2008
According to a recent survey relesed by Sterling Commerce, higher-income consumers, colle ...
- Direct Marketing Pays Off Big For Auto Retailers
Research Brief, Jack Loechner - Thursday, February 14, 2008
The Direct Marketing Association's (DMA) "Direct Marketing Facts and Figures in t ...
- Affluent African-Americans Buoy Community Buying Power
Marketing Daily, Aaron Baar - Wednesday, February 13, 2008
[Research] In terms of buying and spending, African-Americans are more likely ...
- 85% Of World's Online Population Shopped On The Web
Research Brief, Jack Loechner - Wednesday, February 13, 2008
According to the latest Nielsen Global Online Survey on internet shopping habit ...
- Writers' Strike May Have Accustomed Viewers To Web
Marketing Daily, Nina Lentini - Tuesday, February 12, 2008
[Research] "Consumers have been watching TV less and less over the la ...
- Nielsen Follows The Video, Sets PC, TV Panel Integration
MediaDailyNews, Joe Mandese - Tuesday, February 12, 2008
At a time when Nielsen is experiencing systemic problems with its co ...
- Mobile TV Growth to be led by Asia-Pacific
Research Brief, Jack Loechner - Tuesday, February 12, 2008
New ABI Research sees the total number of mobile TV subscribers growi ...
- Survey: Web Brands On Rise, Economy Hurting Iconic Brands
Marketing Daily, Nina Lentini - Monday, February 11, 2008
[Research] Google, Amazon, Yahoo, Netflix and YouTube should do quite well. Targ ...
- WPP Digital Stakes Web Analytics Firm, NuConomy To Offer 'Insight Platform'
Online Media Daily, - Monday, February 11, 2008
WPP Digital, the digital investment arm of U.K. agency holding company W ...
- Super Bowl Ad Wrap: This Bud's The Thing
Research Brief, Jack Loechner - Monday, February 11, 2008
According to the results of the comScore annual Super Bowl post-game surv ...
- IAG: Breaks Down Liked/Recalled Super Bowl Spots
Marketing Daily, Wayne Friedman - Friday, February 8, 2008
[Research] Super Bowl spots may be well-liked - but are they well-remembere ...
- Just 42% Control Diet; Motivators Vary By Age, Income
Marketing Daily, Karlene Lukovitz - Friday, February 8, 2008
[Research] Among those with household incomes of $50,000 or less, 45% ci ...
- MediaVest: First To Get MRI, Nielsen Research
MediaDailyNews, David Goetzl - Friday, February 8, 2008
Looking to gain insight into how people consume magazine brands across multip ...
- This Is Your Brain, This Is Your Brain On Nielsen
MediaDailyNews, Joe Mandese - Friday, February 8, 2008
In a major commitment to the emerging field of neuroscience media researc ...
- Career Sites a Bellwether in the U.S. and Europe
Research Brief, Jack Loechner - Friday, February 8, 2008
A deeper look at career and educational sites including viewer demographics, advertiser ...
- Marketers To China Need To Focus On Detailed Strategies
Marketing Daily, Aaron Baar - Thursday, February 7, 2008
[Research] A Boston Consulting Group study finds marketers should ensure their clai ...
- Two-Of-Five Web Users Viewed Newspaper Sites at Year End
Research Brief, Jack Loechner - Thursday, February 7, 2008
According to the Newspaper Association of America (NAA), the average monthly uniq ...
- Many Super Bowl Advertisers Still Fumbling Channel Integration
Marketing Daily, Karlene Lukovitz - Wednesday, February 6, 2008
[Research] On the positive side, search/social media agency Reprise found that: 7 ...
- Pro Football Remains America's Favorite Sport
Marketing Daily, Karl Greenberg - Wednesday, February 6, 2008
[Research] Harris last month polled 2,302 adults, of whom 1,562 follow o ...