- It's A Wrap: The Internet Year 2007
Research Brief, Jack Loechner - Wednesday, February 6, 2008
comScore, in a recently released report, The 2007 U.S. Internet Year ...
- Correction: Adify Not Certified By IAB
Online Media Daily, - Tuesday, February 5, 2008
A story in the Jan. 31st edition of Online Media Daily incorrect ...
- Who Do You Trust (When Buying a Car)?
Research Brief, Jack Loechner - Tuesday, February 5, 2008
Harris Interactive reports that, overall, one in five US adults (19%) descri ...
- iTVX Evolves, Hooks Up With Marketing Evolution
MediaDailyNews, - Monday, February 4, 2008
TV product placement valuation service iTVX this morning announced an alliance wi ...
- Online Retailing to Grow Slower, But At $30 Billion Annually
Research Brief, Jack Loechner - Monday, February 4, 2008
A recent report from Forrester Research, summarized by Internet Retailer, shows th ...
- TNS/DirecTV To Launch Largest TV Sample Ever: 100,000 Digital Set-Top Panel
MediaDailyNews, Joe Mandese - Friday, February 1, 2008
In a move that accelerates TNS' burgeoning census-based, digital set-top TV ratin ...
- Interactive Marketers Unsure of Tracking Capabilities
Research Brief, Jack Loechner - Friday, February 1, 2008
According to the new Sapient annual Interactive Marketing Survey more than ha ...
- User Generated Video Expects 34 Billion Views in 2008
Research Brief, Jack Loechner - Thursday, January 31, 2008
According to a recently published market report from AccuStream iMedia Research, us ...
- Marketers Say eMail Strongest Performing Media Buy
Research Brief, Jack Loechner - Wednesday, January 30, 2008
Datran Media recently released the results of its second annual survey ...
- Two Out of Five Retailers Don't Have a Store
Research Brief, Jack Loechner - Tuesday, January 29, 2008
According to a recent report by the Direct Marketing Association (DMA), entitl ...
- Nielsen Commercializes Social Network, Will Use HeyNielsen.com As Super Ad Focus Group
Online Media Daily, Joe Mandese - Monday, January 28, 2008
On Super Sunday something else will kick off besides Super Bowl XLI ...
- Three Fourths of Consumers Channel Surf or Chat During TV Commercials
Research Brief, Jack Loechner - Monday, January 28, 2008
According to the BIGresearch latest Simultaneous Media Survey, the only way f ...
- Food Intake, Obesity Handled Differently, Same World Over
Marketing Daily, Aaron Baar - Friday, January 25, 2008
[Research] Marketers of food and diet products should note not only th ...
- Hot Topics in the NFL plus Top Web Brands, Blogs and Advertisers for 2007
Research Brief, Jack Loechner - Friday, January 25, 2008
In anticipation of the Super Bowl, Nielsen Online provides the Top ...
- Marketers Struggling With Acceptance Of Software Apps
Marketing Daily, Laurie Sullivan - Thursday, January 24, 2008
[Research] While makers are aggressively adding functions to support project management, workfl ...
- Print Inserts Pass TV Ads As Important Influence in Purchase Decisions
Research Brief, Jack Loechner - Thursday, January 24, 2008
Based on research findings released by Vertis Communications, twenty-seven percent of adul ...
- Council: Customer Affinity Is New B2B Marketing Measure
Marketing Daily, Karlene Lukovitz - Wednesday, January 23, 2008
[Research] The study confirmed that customers rank brand perception low on t ...
- Marketing Performance Critical; Agency Resource Functions Scrutinized
Research Brief, Jack Loechner - Wednesday, January 23, 2008
According to a CMO Council survey of 800 senior marketers, 37.6 perce ...
- Consumers Less Reliant On TV, More Reliant On Inserts
Marketing Daily, Aaron Baar - Tuesday, January 22, 2008
[Research] A decade's worth of research by Vertis Communications shows that markete ...
- Analysts Seek 'Aha!' Moment In Super Bowl Advertising
Marketing Daily, Laurie Sullivan - Tuesday, January 22, 2008
[Research] The top vote-getter will receive the first annual Firebrand Water Cool ...
- Video Sharing Web Site Audience Doubles in a Year
Research Brief, Jack Loechner - Tuesday, January 22, 2008
According to the Pew Internet & American Life Project, 48% of intern ...
- Gas Prices Changing Consumer Habits
Research Brief, Jack Loechner - Monday, January 21, 2008
A new study from The Nielsen Company finds that 49 percent ...
- Blogs Influence Availability of News, But Not Quality
Research Brief, Jack Loechner - Friday, January 18, 2008
According to a survey of US journalists by Brodeur, a unit ...
- Brand Extension Needs To Fit Product, Service Mission
Marketing Daily, Aaron Baar - Thursday, January 17, 2008
[Research] The "incredibly careful stewardship" of the brand has allowed Newman's O ...
- L.L. Bean Jumps To No. 1 In Customer Love
Marketing Daily, Sarah Mahoney - Thursday, January 17, 2008
[Retail] The Freeport, Maine-based company, judged the best across all formats, ...
- First Half Ad Spending Slower Than Second
Research Brief, Jack Loechner - Thursday, January 17, 2008
According to the full-year forecast by TNS Media Intelligence, total U.S. measur ...
- CMOs Predict Marketing Spend Will Increase
Marketing Daily, Sarah Mahoney - Wednesday, January 16, 2008
[Research] Improved accountability for marketing spending is still high on their rada ...
- Knowledge Networks Adds Brand Data To MultiMedia Mentor
MediaDailyNews, - Wednesday, January 16, 2008
Knowledge Networks Tuesday announced the launch of MultiMedia Mentor: Brand Bridge, ...
- Gloom, But Not Doom, According to Consumers
Research Brief, Jack Loechner - Wednesday, January 16, 2008
Continuing "Trend Week," the consumer holds the reigns to the near futur ...
- Potential Remains For Exploitation Of Boomer Market
Marketing Daily, Aaron Baar - Tuesday, January 15, 2008
[Research] Boomers are more optimistic about their futures than previous generations h ...