The annual "Infinite Dial 2008: Radio's Digital Platforms" by Arbitron and Edison Media Research, estimates that 33 million Americans age 12 or older listen to a radio station over the Internet during an average week, up from 29 million listeners one year ago. There is also a strong connection between online radio listening and social networking sites according to the study.
The complete study also reports that:
Diane Williams, senior analyst, custom research for Arbitron, says. "... We found that Online radio listeners are more than one and half times more likely to have a profile on a social networking site as compared to average Americans and that they tend to be power-users, with one-third of online radio listeners logging on to their social networking site nearly every day or even multiple times per day."
The final report, to be released in April 2008, will detail the latest data on the general online radio listening universe and will explore how consumers interact and explore radio and all of its digital platforms, says Arbitron.
For more information, please visit Arbitron here.