- Major Marketers Discovering Employees Are Their Best Assets
Around the Net In Brand Marketing, Thom Forbes - Monday, November 8, 2010
I have trekked many miles in the woods with Bruce Bolger, ...
- Roving Eyes
Research Brief, Jack Loechner - Monday, November 8, 2010
According to a new study by The Online Publishers Association, partnered wi ...
- The Quirky Tales Of How Some Big Names Got Started
Around the Net In Brand Marketing, Thom Forbes - Friday, November 5, 2010
Would you believe that Nokia got its start as a wood pu ...
- 1 In 5 Likely To Switch To Prepaid Plan
Marketing Daily, Aaron Baar - Thursday, November 4, 2010
"Two thousand eleven is shaping up to be the year of t ...
- Nielsen Discloses Internet Data SNAFU, Reported Erroneous Declines
Online Media Daily, Joe Mandese - Thursday, November 4, 2010
Nielsen Co. Thursday began informing clients that it has been erroneously reporti ...
- Pessimism Abounds
Research Brief, Jack Loechner - Friday, November 5, 2010
According to the third quarter Nielsen Global Consumer Confidence Index consumers fi ...
- The 'Aspirational' Consumer: R.I.P.
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 4, 2010
...
- Mobile Web For Media and Entertainment, Apps For Social Media and Music
Research Brief, Jack Loechner - Thursday, November 4, 2010
According to the results of the first quantitative mobile consumer study ...
- Amazon, Best Buy, Dell Among Top Social Brands
Online Media Daily, Mark Walsh - Tuesday, November 2, 2010
What brands are leading the way in developing commerce initiatives around soci ...
- Just Around the Corner
Research Brief, Jack Loechner - Wednesday, November 3, 2010
According to a compilation and analysis of current studies, Mintel predicts ni ...
- Data: The Rise Of The Smartphone Continues
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, November 2, 2010
Thanks to the growing popularity of iPhones and Android-powered devices, 28% ...
- JWT: Hoping For Equanimity? Try Wednesday
Marketing Daily, Karl Greenberg - Monday, November 1, 2010
A new study from JWT's research arm says the overall anxiety ...
- Ecommerce Spending Hits $32.1B, Holiday Outlook Cheery
Online Media Daily, Gavin O'Malley - Monday, November 1, 2010
Online retail spending reached $32.1 billion in the third quarter of t ...
- Advertisers, Agencies Plan Shift From General To Targeted Ad Networks, Remain Dubious About DSPs
Online Media Daily, Joe Mandese - Monday, November 1, 2010
Spending on general, broad-based ad networks -- which currently are the domina ...
- Promotions Are Coming, Promotions Are Coming!
Research Brief, Jack Loechner - Tuesday, November 2, 2010
According to results of Shop.org's eHoliday Study conducted by BIGresearch, 84.8% ...
- Edmunds.com Relaunch To Focus On Intuition
Marketing Daily, Karl Greenberg - Friday, October 29, 2010
Jeremy Anwyl, CEO of the Los Angeles-based company, says products like Amazon ...
- Women Spread The Word
Research Brief, Jack Loechner - Monday, November 1, 2010
According to a new study of 2,000 women, Harbinger, with Ipsos, fou ...
- Power: Electric Car Haloes Not Plugged Into Reality
Marketing Daily, Karl Greenberg - Friday, October 29, 2010
According to the report, no amount of advertising will get large numbe ...
- Bundling Keeps Hold Of Unsatisfied ISP Users
Marketing Daily, Aaron Baar - Thursday, October 28, 2010
"As the product moves toward commoditization, price and performance become the t ...
- All The News That's Fit To Be Extinct: Most Americans Believe Traditional Media Are Doomed
MediaDailyNews, Joe Mandese - Friday, October 29, 2010
About two-thirds of Americans still prefer getting their news from traditional med ...
- Internet and TV Dominate Youth Tech Time
Research Brief, Jack Loechner - Friday, October 29, 2010
In a sequel to Edison Research's survey from 2000, "Radio's Future: Today ...
- Expectations Important For Coupon Campaigns
Research Brief, Jack Loechner - Thursday, October 28, 2010
Social couponing, in which online coupon offers go active once a minim ...
- Loyalty Be Damned, Car Buyers Go Where The Bargains Are
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 27, 2010
Consumer loyalty to brand name automotive dealerships is an insignificant factor ...
- Do Mobile Users Prefer Browser To Apps?
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, October 27, 2010
Amid a boom in mobile applications, consumers still believe that Web browse ...
- 1 In 5 Handsets Shipped In Q2 Is A Smartphone
Marketing Daily, Aaron Baar - Tuesday, October 26, 2010
"People from the feature phone world are finally migrating to the smartpho ...
- Best Time For Holiday Ads? Now, Not Later
Marketing Daily, Sarah Mahoney - Wednesday, October 27, 2010
On average, anywhere between 4 and 6% of online shoppers interacted wi ...
- AmEx Foresees Uptick In Holiday Travel Spend
Marketing Daily, - Tuesday, October 26, 2010
Whether it's feeling obligated to see family (24%) or in the spir ...
- Seeing Eye to Eye... Or Not?
Research Brief, Jack Loechner - Wednesday, October 27, 2010
According to a new survey by Citrix Online, conducted by Forrester Consultin ...
- Report Finds Most 'Green' Product Claims Aren't True
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 26, 2010
Wendy Koch reports that a new study finds that 73% more produc ...
- Sundance Channel Touts MIM As TV's New 'Innovation' Metric
MediaDailyNews, - Monday, October 25, 2010
Sundance Channel Monday unveiled a new advertiser-focused audience metric dubbed MIM, ...