- NFL Sponsorship Works For Brands
Marketing Daily, Karl Greenberg - Monday, March 5, 2012
Company sponsorship of the National Football League (NFL) is effective in engagi ...
- Mindshare Launches New Gen Y Trend Report Series
Raw, Steve McClellan - Tuesday, March 6, 2012
Mindshare has launched the first edition of its new quarterly trend serie ...
- Out-of-Home Advertising Outpacing Overall Ad Business
Research Brief, Jack Loechner - Tuesday, March 6, 2012
Based on figures released by the Outdoor Advertising Association of America (OAAA ...
- Canadians Online More Often Than UK, U.S.
Around the Net In OMD Europe, Nina Lentini - Monday, March 5, 2012
Canadians spent 45.3 hours online in December, up 4% from a ye ...
- Study: Women Are More Digital Than Men
Around the Net In OMD Europe, Nina Lentini - Monday, March 5, 2012
When you think of the typical online user, do you picture so ...
- 192 Million US Consumers To Spend $327 Billion Online in 2016
Research Brief, Jack Loechner - Monday, March 5, 2012
According to a report by Forrester Research analyst Sucharita Mulpuru, reported ...
- Europe Responds To Mobile Ads; America Not So Much
Around the Net In OMD Europe, Nina Lentini - Friday, March 2, 2012
New research from Nielsen suggests people in the UK, Germany and Ita ...
- Voicemail Gone Missing? Now We Know Why
Marketing Daily, Aaron Baar - Thursday, March 1, 2012
The increased use of tablets, smartphones and other mobile connected devices ...
- Oscars Ads: Samsung, Other Tech Brands Ruled
Marketing Daily, Karlene Lukovitz - Thursday, March 1, 2012
Competing with a raft of tech and telecom brand spots, Samsung's a ...
- NPD: Shoppers Mastering Art Of 'Showrooming'
Marketing Daily, Sarah Mahoney - Thursday, March 1, 2012
"These consumers are educated, engaged and ever-connected, between their laptops, their computer ...
- TV Sourcing and Viewing Continues to Change
Research Brief, Jack Loechner - Friday, March 2, 2012
According to the latest Nielsen Cross-Platform Report Americans spend more than ...
- Google Finds Mobile Central To Lives Globally
Around the Net In OMD Europe, Nina Lentini - Thursday, March 1, 2012
A study of smartphone users in Britain, France, Germany, Japan, Spain a ...
- The Digital Future
Research Brief, Jack Loechner - Thursday, March 1, 2012
Sparked by a wave of innovation in digital device hardware and technolo ...