- Ads Starring CEOs: What Makes Winners, Losers?
Marketing Daily, Karlene Lukovitz - Tuesday, March 13, 2012
Among the 13,000+ TV ads assessed by Ace through consumer surveys a ...
- Infectious Meow Mix Jingle Returns
Marketing Daily, Tanya Gazdik - Tuesday, March 13, 2012
Half of respondents recall most, if not all, of the lyrics ...
- Marketers Lag Behind In Data Collection
Marketing Daily, Aaron Baar - Tuesday, March 13, 2012
"We've seen an increase in the amount of data, but we a ...
- Gen Y Shoppers Want To Share, Boomers To Save
Marketing Daily, Sarah Mahoney - Tuesday, March 13, 2012
No matter how old a person is, getting a great deal ...
- Correction: NPD In-Stat Provides Web v. TV Research
Online Media Daily, Gavin O'Malley - Tuesday, March 13, 2012
The March 1 Online Media Daily story "Young Sports Fans Favor W ...
- The Impact of Hyperconnectivity
Research Brief, Jack Loechner - Wednesday, March 14, 2012
This, a not-so-brief Research Brief, is an introduction to The Future ...
- Social Media Chatter Can Predict Unemployment, Economic Conditions
The Social Graf, Erik Sass - Wednesday, March 14, 2012
Here's yet another nifty, unexpected application of high-powered social media analytics: soci ...
- Restaurants Grabbing Snack Share
Marketing Daily, Karlene Lukovitz - Monday, March 12, 2012
Consumers are snacking significantly more than they were just two years ag ...
- Horizon Uses 'Low Power' To Empower Creative Testing Lab
MediaDailyNews, Steve McClellan - Monday, March 12, 2012
Horizon Media, the New York-based independent media shop, said today it w ...
- Web Experience Impacts Tablet Users' Purchase Experience
Online Media Daily, Mark Walsh - Tuesday, March 13, 2012
A new study suggests that consumers have even less patience for sl ...
- Inbound Marketing Channels Maintain Low Cost Advantage
Research Brief, Jack Loechner - Tuesday, March 13, 2012
According to the 2012 State of Inbound Marketing report by HubSpot, business ...
- Evening Is Prime Time For Tablet Viewing: 1/3 Of Videos Watched In Evening On Tablets
VidBlog, Daisy Whitney - Tuesday, March 13, 2012
Video viewing on tablets peaks in the evenings and also perks ba ...
- Apple Tops In S.F., Yeah; Salt Lake City No. 2?
Marketing Daily, Aaron Baar - Sunday, March 11, 2012
"It's very similar to every other map that I've looked at wh ...
- Horizon Media Partners With WNCE-TV For New "Proving Ground"
Raw, Steve McClellan - Monday, March 12, 2012
Horizon Media, the New York-based independent media shop said today it w ...
- Pay-By-Smartphone Still Suspect
Research Brief, Jack Loechner - Monday, March 12, 2012
A new survey, conducted by Radius Global Market Research, shows that t ...
- Marketers Failing to Use "Big Data"
The Social Graf, Erik Sass - Monday, March 12, 2012
Advertisers are getting access to mountains of information about consumers from soci ...
- Understanding Social Media 'Personas' Is Key
Marketing Daily, Karlene Lukovitz - Thursday, March 8, 2012
A new study from Coca-Cola Retailing Research Council of North America a ...
- Generation C: Connected Americans 18-34
Research Brief, Jack Loechner - Friday, March 9, 2012
According to Nielsen and NM Incite's U.S. Digital Consumer Report, "Generation C ...
- Automakers' Sites Are Digital Wind Tunnels
Marketing Daily, Karl Greenberg - Wednesday, March 7, 2012
Automotive brand loyalty happens after a customer drives off the dealership l ...
- Consumer Confidence Up ... Kind Of
Marketing Daily, Karl Greenberg - Wednesday, March 7, 2012
Consumers are spending somewhat more, but that is tempered by a stubbo ...
- Europe Tops U.S. In Global Ad Spend Growth In 2012
Research Brief, Jack Loechner - Thursday, March 8, 2012
Following 3.8% growth in 2011, global advertising spending is expected to gr ...
- Social Media Growing Despite Boredom Claims
Around the Net In OMD Europe, Nina Lentini - Wednesday, March 7, 2012
YouGov research finds that while 41% of the British online population sa ...
- Big Business Sees No Positive ROI In Social
Around the Net In OMD Europe, Nina Lentini - Wednesday, March 7, 2012
A Chartered Institute of Marketing study finds a marked difference between t ...
- Optimism Is Back, Downscaled
Marketing Daily, Karl Greenberg - Tuesday, March 6, 2012
We've been through a rough couple of years and, frankly, there isn ...
- Sports Fans Love Mobile Stats, Apps
Marketing Daily, Karl Greenberg - Tuesday, March 6, 2012
According to a new national survey commissioned by Motricity that focuses ...
- Too Much Advertising Is Digital Suicide
Research Brief, Jack Loechner - Wednesday, March 7, 2012
The findings on a range of digital advertising issues in the 20 ...
- Media Insights Q&A With Henry Schafer: Marketing Evaluations, The Q Scores Company
TV Board, Charlene Weisler - Wednesday, March 7, 2012
Henry Schafer, EVP, Marketing Evaluations, Inc./The Q Scores Company, is a med ...
- Struggling, Gen Y Redefines Wants, Needs
Marketing Daily, Sarah Mahoney - Monday, March 5, 2012
There's a growing reluctance among Millennials to ask for financial help fr ...
- State Farm, Allstate Eclipse Geico, Progressive
Marketing Daily, Tanya Gazdik - Monday, March 5, 2012
It might be time for Geico to retire the gecko and t ...
- Dealerships Losing Younger Customers
Marketing Daily, Karl Greenberg - Monday, March 5, 2012
Whether for repairs, upgrades or customization work, dealership service is a $ ...