- Consumer Spending Lags Economic Uptick
Marketing Daily, Aaron Baar - Friday, May 18, 2012
The economy may be showing signs of life, but consumer spending ...
- Store Brands Gaining Ground On National Brand Strengths
Research Brief, Jack Loechner - Friday, May 18, 2012
According to a study conducted by Ipsos Marketing, store brands may ...
- Businesses Place High Hopes In Social Media
Around the Net In OMD Europe, Tanya Gazdik - Thursday, May 17, 2012
Businesses across Europe expect their use of social network technology to boo ...
- Coca-Cola Tests Mid-Calorie Sprite, Fanta Versions
Marketing Daily, Karlene Lukovitz - Thursday, May 17, 2012
Coca-Cola will test mid-calorie varieties of Sprite and Fanta in Memphis, Detroi ...
- Study: 96% Of Restaurant Items Exceed USDA's Recommendations
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 17, 2012
A Rand Corp. study of 28,433 regular and 1,833 children's menu ite ...
- Shared Content Acquires Profitable Customers
Research Brief, Jack Loechner - Thursday, May 17, 2012
According to the Curata 2012 Content Curation Adoption Survey, curation has beco ...
- Consumers, Stores Fret About Fuel, Finances And Feds
Marketing Daily, Sarah Mahoney - Tuesday, May 15, 2012
Despite gains, consumers are still sweating about the economy, and growing increasing ...
- Trad TV Competes With Mobile For Video Viewing
MediaDailyNews, Wayne Friedman - Tuesday, May 15, 2012
Worldwide video usage on computers is now as common as watching ...
- Nielsen: Apps Still Going Strong
Online Media Daily, Mark Walsh - Wednesday, May 16, 2012
Data released by Nielsen in connection with the AppNation conference shows t ...
- Digital Challenges, But Traditional Still Tops With Agencies
Research Brief, Jack Loechner - Wednesday, May 16, 2012
Bolstered by political advertising, TV attracted the most ad dollars in ear ...
- Social Media Spending Will Double by 2016
The Social Graf, Erik Sass - Wednesday, May 16, 2012
While GM may be disappointed with Facebook, plenty of other advertisers a ...
- Mintel: Moms Scrutinizing Food Content
Marketing Daily, Karlene Lukovitz - Monday, May 14, 2012
Half (51%) of moms who only have children younger than six repo ...
- Everybody's Weighing In On 'The Weight Of The Nation'
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 15, 2012
There seems to be a general consensus that Americans eat too mu ...
- Consumers Bail If Service Is Bad (...duh)
Research Brief, Jack Loechner - Tuesday, May 15, 2012
According to the 2012 American Express Global Customer Service Barometer consumers w ...
- Study: Mix 'n' Match Ads For Affluents
Marketing Daily, Karl Greenberg - Sunday, May 13, 2012
Research firm Ipsos Mendelsohn has taken a look at its own da ...
- The Social Sharing Shortcut To Registration
Research Brief, Jack Loechner - Monday, May 14, 2012
According to the current quarterly study by Janrain Engage, across 365,000 websit ...
- Nordstrom Is Tops In Luxury Brands
Marketing Daily, Sarah Mahoney - Thursday, May 10, 2012
"The consistency is kind of astounding," Luxury Institute CEO Milton Pedraza tel ...
- Research Finds Consumers Crave Simplicity
Marketing Daily, Aaron Baar - Thursday, May 10, 2012
Technology companies may believe that the bells and whistles that come wi ...
- Car Ads On Technology, Efficiency Resonate
Marketing Daily, Karl Greenberg - Thursday, May 10, 2012
Non-luxury auto owners and intenders like humorous, clever, entertaining, and unique ad ...
- On-the-Go Exec Apps
Research Brief, Jack Loechner - Friday, May 11, 2012
According to a survey from Doremus and the Financial Times, 43% ...
- Mid-Roll Ads Double Year-over-Year
VidBlog, Daisy Whitney - Friday, May 11, 2012
Remember that adage about consumers opting for the best screen available ...
- Shopper Engagement: To Touch Is To Buy
Marketing Daily, Sarah Mahoney - Wednesday, May 9, 2012
A new study from the Point of Purchase Advertising International reveals th ...
- ANA Looks At Global Agency Compensation
Marketing Daily, Karl Greenberg - Wednesday, May 9, 2012
A big divergence from the U.S. is that while no one sa ...
- Face-to-Face Look And Listen Critical To Business Communications
Research Brief, Jack Loechner - Thursday, May 10, 2012
According to findings from an Economist Intelligence Unit survey, sponsored by Cisc ...
- Shopper Marketing: Mobile Up, Daily Deals Struggling
Marketing Daily, Sarah Mahoney - Tuesday, May 8, 2012
In a new analysis of the 17 digital tools most used ...
- Meow Mix Survey Grabs Jay Leno
Marketing Daily, Karl Greenberg - Tuesday, May 8, 2012
Del Monte's Meow Mix has released a survey that says 8% ...
- Smartphone Swiping In The Mobile Age
Research Brief, Jack Loechner - Wednesday, May 9, 2012
Drawing on recent Pew Internet surveys and others, Aaron Smith, Janna Anders ...
- Social Sharing Stimulates Brain Like Sex, Food
The Social Graf, Erik Sass - Wednesday, May 9, 2012
The reason social media is so compelling probably goes back to ...
- Hispanic Market Impacts National Landscape Significantly
Research Brief, Jack Loechner - Tuesday, May 8, 2012
According to a new Nielsen report on the Hispanic consumer, the U. ...
- Internet Now 'Rule Rather Than The Exception'
Around the Net In OMD Europe, Nina Lentini - Monday, May 7, 2012
Participation on the internet is now the "rule rather than the exceptio ...